Confirmed: Toyota Prius Plug-In Production (1st Gen) Ends In June

APR 29 2015 BY JAY COLE 42

1st Generation Toyota Prius PHV Ends In June

1st Generation Toyota Prius PHV Ends In June

We have noted the end of the 2015 model year Prius PHV production run for some time, but now a Toyota representative has officially stated (to PriusChat) that June will be also mark the end of the first generation of plug-in.

Toyota Prius Plug-In Hybrid Window Sticker

Toyota Prius Plug-In Hybrid Window Sticker

Hello All,

Wanted to give all of you a quick update that the current generation of Prius Plug-in Hybrid will cease production in June. We are hard at work developing the next generation Prius Plug-in Hybrid and we are looking forward to sharing more details with you as we approach our launch date.

You, and our dealers, are the first to know today.

Thanks for all of your continued support.

Nathan Kokes
Advanced Technology Vehicle Marketing
Toyota Motor Sales, USA

Under normal circumstances this would be a time to celebrate, as a 2nd generation Prius PHV with more all-electric miles, greater MPG and wireless charging, has been confirmed.

Toyota Prius PHV From The Inside

Toyota Prius PHV From The Inside

Unfortunately, delays with the next gen Prius have pushed the plug-in version well into 2016, and it may not debut until just after the regular 2017 model year Prius production gets underway in the Fall of next year.

Compounding the problem is that Toyota made the decision to allocate only limited numbers of the current 2015 edition since production got underway last year – which translated into both high demand and low sales.

With only weeks of assembly time remaining at Toyota’s Tsutsumi plant, the Prius PHV inventory will be ill-equipped to make up the ~14 month gap until the next generation vehicle is out.  Currently, only about 1,100 cars are stock nationally.

Here is hoping Mr. Kokes in ‘Advanced Technology Vehicle Marketing’ at Toyota, tells someone in production & sales’ to put their foot down and make some more darn cars before finally pulling the plug.

Hat tip to Teng Y!

Categories: Sales, Toyota

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42 Comments on "Confirmed: Toyota Prius Plug-In Production (1st Gen) Ends In June"

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For god’s bloody sake… If they even sold a Prius with a socket glued on one of its doors, they will still probably feel as distant and bitter to it as they would to a full 500 mile EV.

Toyota will be looking back on this, with an expensive look of regret.

F***’s sake, Jay! Got me with that bait on the line. Still, getting the necessary CARB credits by 2018 and afterwards would be difficult if they only come up with a real world 15 mile PiP, especially if they keep up their attitude on plug-ins. Toyota has to sell enough on both sides of the coast, don’t they?

Toyota is a sad company. I own a rav4 ev and a prius. I will not but another Toyota. They hate and bash EV’s constantly in favor of fracking hydrogen cars that are still just a mass production fantasy. I hope Toyota goes out of business for their poor decisions or immediately backtracks on their hatred of pure EV’s. They went from my favorite car company to my most hated.

I will not buy another Toyota!

+1 +1 +1 Pretty much where you are, just not as lucky to own an EV. I would have never been into plug-ins without the iconic Prius, and that goes for many others too. I’m owning a 2007 Prius, the joy (yes, joy) hasn’t rubbed off yet, and considering their stubbornly high resale values when I got it, I am going to drive it forever (Irish weather is like preservative for its battery). Yet when I have the cash and when prices are low enough, the only car I will get next is electric.

I will not be thinking of buying a Toyota again, knowing that all they want is to be compliant and nothing more, all behind the hype of hydrogen we saw around a decade ago. With Prius sales in the US declining already, this is not the image they should be asking for.

Plus one (i have a tacoma and à Nissan leaf)

My relatives all drove Toyota vehicles until Toyota became anti-EV/plugin. They now all drive Ford plugins (two C-Max Energi and a Focus Electric)… not that Ford has a better attitude about EVs, but at least they are making better products than Toyota.

Interestingly enough, you never said what you think of Toyotas as cars. Don’t bother telling me now, but it might’ve been a good idea before.

Never underestimate Toyota.

Yes, because they cannot go any lower, since they are already at the bottom!

I can understand Toyt position with FCV relative to EV.

To replace the convenience (range and no need for a garage w/charger) of a gas powered car there is no clear path with EV since no one has a roadmap on how to get recharge time down to minutes. Yes these EV shorter range commute cars seem to work fine, but if you want to also take longer trips and not own a garage then its not convenient.

With FCV there is no hydrogen infrastructure but that is not a technologically hard problem, it’s just expensive to build out. Compare that to getting EV batteries to recharge in minutes with decent range. That is a big unknown, that is, you can’t even model it financially since there is no roadmap to get there.

So what toyota is doing with FCV isn’t so crazy, IMHO.

What do a 1000 mile comet made of ice slamming into earth’s moon and the 150 mile range Nissan leaf, Chevy Bolt, Chevy volt and a BMW i-3 with 20% to 40% more range have in common with one another?

The Answer is all of the above things are going to drown and put out Prius sales.

Here is a story about the decline of the Prius

Yep.. The Prius was awesome. I owned several of them. It was the most high tech car I could get. And no doubt the reliability rating of the car and batteries helped the plug-in movement get started. But Toyota is now so behind the times. Driving a Prius today would be like using Windows 95. It was breakthrough technology at one point, but outdated now.

I agree with you 100%. I bought a Prius to encourage Toyota to develop EV’s apparently, they are deaf and dumb. now when I drive my Prius, it’s like driving an awkward dinosaur that should be recycled.

Like Windows 95, the Prius is well-respected and very stable technology.

But it is a bit out of date at this point compared to the nice new stuff.

Hello All,

Wanted to give all of you a quick update that the current generation of Prius Plug-in Hybrid will cease production in June. We are hard at work developing Hydrogen…

+1. oh and great name too.

🙂 Thanks! That’s pretty much what I was gonna post, but yours is more cleverly put.

Guess I’ll hold on to my 2001 Prius just a bit longer.

When an affordable (<$35K) production battery-electric model can reliably make an 80 mile trip, using no dino juice, in the worst a Chicago winter can offer, I will write a down payment check.

There is a company that sells kits that can convert your Prius into a 40 mile EV hybrid.

Apparently Storky doesn’t want that or he’d be driving a Volt right now. Sounds like he wants PURE EV with no gas. And he wants it cheap with long range too. I think he’ll be waiting a while.

The conversion kit was between $4000 and $8500 dollars.

The volt is 4 seats at best 4.5 in the future. The Prius is 5 seats.
I had a 2001 version too, a white one, the only non weird proposed color at the time.

I was shocked and disappointed when the specs for the Prius Plug-in were first revealed, showing that they didn’t give the Prius any more all-electric range than drivers were already getting with an aftermarket plug-in conversion package.

Toyota is the Blackberry of EV makers. They had a popular product that was cutting-edge tech at the time, and sold quite well in its day, but they have utterly failed to keep up with advances in the field, and have fallen far behind.

I wonder if, 20 years from now, people will look back at Toyota’s decision to push fuel cell cars instead of longer-range PEVs, and identify that as the primary reason Toyota went bankrupt?

Toyota = Blackberry
Great analogy!

Interestingly, Toyota is developing BEVs for the Chinese market, because the government there doesn’t currently offer industry incentives for FCEVs. Maybe they are hedging their bets on FCEVs.

Going bankrupt because they are currently not on the cutting hedge of BEV’s production is maybe a bit hard of a prediction for them. In 2014, total BEV’s produced worldwide represented about 0.3% of total car production in the world. Probably by keeping a foot in the BEV market in China they can keep this 0.3% in check. By the time it reaches 0.5%-1% they might change their mind.

Sounds like a good idea to give Toyota the middle finger and buy a 2nd gen Prius on Craigslist and then convert it to a plugin hybrid?

Kia Soul EV

Chevy Bolt (when it arrives), is more likely to make the trip in worst case conditions.

Miracle Toyota in Haines city Florida has a solar powered EV charging station in parking lot, with no plugin Prius to sell. I asked sales person if they will ever sell plugin prius and she said no.

Don’t you understand? . . . people can’t just charge up using solar PV and drive. They need to buy a Mirai and process bullsh*t.

Big time +1.

Fall 2016 is an eternity away.

Volt 2.0 will have been out for a year. Bolt should be out. LEAF 2.0 will be just around the corner. Tesla will probably have started deposits on Model 3. Audi will have made at least 20 more press announcements. And The Oulander PHEV will almost be ready for US release.

Whatever they have planned for the PiP will be completely irrelevant. Toyota is headed into a world of hurt.

Surely Toyota has been aware of the moves by other companies for some time — longer than we’ve been chatting about them here.

Which begs the question: Why aren’t they doing anything about it? I think there are only two answers with a reasonable probability of being true:

1. They are, and they just haven’t announced the 120-mile Corolla EV (or whatever) yet.

2. They aren’t, and they believe that when batteries get cheap enough and the public is clamoring for long-range PHEVs and BEVs, they’ll be able to catch up very quickly.

I’m assuming that there’s no chance they aren’t watching their competitors or can’t figure out what to do or really believe their hydrogen silliness.

My hunch is that the real reason is [2] above. I think this is a VERY risky plan and ultimately a bad move for Toyota. We’ll see.

I agree it’s likely to be your #2. Toyota is not going to ignore a large EV market. They are just waiting to see if it does, in fact, become a large market. It’s barely a blip on their radar now.

Yup, I think it’s your #2 scenario.

It’s often mind-boggling to outside observers that those in charge of large corporations can make absolutely brain-dead business decisions, and drive formerly highly successful companies right into the ground. (Remember “New Coke”?) But it happens every time with disruptive tech revolutions. Some companies which were market leaders with the old tech fail to make the transition to the new tech, and go bankrupt. It happened to Kodak in the digital camera revolution.

And the really sad thing is that even though there are plenty of precedents to warn companies caught in a disruptive tech revolution, it continues to happen every time there is such a tech revolution. Even highly paid, well-educated executives fail to learn from history, just like anybody else.

“Those who fail to learn from history are doomed to repeat it.”

Toyota is suffering the innovator’s dilemma.

You know, I also hope it’s (1) or (2); they are very good at engineering reliable cars, if not very interesting ones.

However, I’m starting to think it’s:
(3) Another example or corporate Japanese hubris, the kind that has the whole company following a bad strategy like lemmings
(cf. Sony which almost went bankrupt, and “The Japan that can Say No”)

I don’t believe Toyota’s engineers don’t understand to a large extent the economic fallacy of hydrogen fuel-cell hybrids — they’re keeping mum due to corporate/national pride. They need a boy to shout “the emperor isn’t wearing any clothes”.

Good riddance. It is an under-batteried and under-motored POS PHEV.

I was Toyotas Factory tour in Japan even sat in the Mirai and played with it. The whole issue I have with the Mirai is that it should have been a Plug In first and have the fuel cell as back up range extender. I personally do NOT like hydrogen as it is both a waste of energy conversion, flawed concept to maintain the current status quo for fuel companies and governments alike. I’m very annoyed at both Toyota and Honda for their zeal to go hydrogen fuel cell at the expense of a proper plug in EV. When I was at Mazda I could ‘feel’ the reluctance that they were dragged into this mess by the Japanese government who has made the call on hydrogen. Mazda in Hiroshima has both a car and van prepared – but NOT yet released a roduction retail version. Can you blame them as they know its CRAP, so guess they will string it our as long as they can. In Australia GM pulled the plug on the Volt as they can’t handle small runs for RHD markets and have no long term vision. I give Toyota one thing – they stuck it out… Read more »

Just throwing a larger battery in the Prius will not give it an EV-like driving experience. The architecture is setup such that the Prius is essentially a gas car capable of shutting off at stoplights and accelerating lightly on electricity. A bigger battery will give it more city EV-range, but the motor is not large enough to carry the car at highway speeds on electricity nor can it accelerate at a rate that doesn’t piss off everyone behind you. Unfortunately this type of operation is what the bulk of Toyota’s patents cover. It takes an architecture more the Volt for a larger battery to provide its benefits.