CODA Imagines Grass Stations In Promoting Electric Sedan (Video)
CODA Automotive has taken a different twist in promoting their 88 mile (EPA rated), 5 seat, electric sedan.
CODA starts the ad with just some hard facts, “In the U.S. there are over 121,000 gas stations taking up 5 billion sq ft. An area equal to 5 times the size of Manhattan.”
This leads into “The CODA Effect, Mission 1,” which apparently is for a couple of CODA electric sedans, which you only see in a couple of dark, blurry shots in the entire spot (intentional?), to overtake a gas station in Culver City, California, and turn it into a grass station.
See what they did there? Gas-grass; oh nevermind.
The ad is fairly unique, but the production value is pretty low, which distracts from the message. We found ourselves mostly pondering if a college class somewhere did not do this as some kind of project, then passed it along to CODA to promote instead of paying attention to what was actually happening in the commercial.
Still, in the end, the message is a good one, as Coda asks, “What if you never had to visit a gas station again?”
The CODA sedan has the largest battery capacity (31 kWh) of any value priced electric vehicle on the market today, and that oversized battery is also how it achieves 88 miles of range despite not being all that aerodynamic, or comparatively efficient as other EVs available today.
The CODA starts at $37,250, which after the federal credit, makes the car (for marketing purposes) $29,750.