China To Get Tesla Model X Before Europe
Approximately one week ago, we reported on the launch of the Tesla Model X in China (full details here).
Now, as Bloomberg’s Dana Hull points out, China will in fact receive the Model X well before it arrives in Europe.
As Hull reports:
“Tesla Motors Inc. has started taking orders for its Model X in China with deliveries to begin in the second quarter, giving customers in the world’s largest auto market access to the new sport utility vehicle before it debuts in Europe.”
This is a departure from the norm for Tesla, as its Model S launched in Europe way before it became available in China.
“Tesla, whose China rollout for the Model S sedan got off to a rocky start, wants to take advantage of the nation’s hot market for SUVs, particularly luxury models. About 21 million light vehicles were sold last year in China, where German brands such as Audi, BMW and Mercedes-Benz dominate the premium segment.”
Hull reached out to Michael Dunne, a strategic adviser on the Asian auto market, for comment on Tesla’s Model x launch in China: Dunne stated:
“This is Tesla’s opportunity to establish the brand. Tesla’s success in China will hinge on its ability to establish that it is a distinctive, alluring and exceptional brand to own. With the Model S they struggled.”
To date, Tesla has struggled to meet its sales expectations in China, but hopefully the launch of the X there will drive up sales to levels never before seen by a “foreign” maker of electric cars.
Details on Tesla Model X pricing on China can be found here.