Chevrolet Volt Sales Rebound Slightly In US For April

MAY 1 2015 BY JAY COLE 6

While We Eagerly Anticipate 2016 Volt Sales This Fall, The Future Of The Platform Is Pressuring Sales Today

While We Eagerly Anticipate 2016 Volt Sales This Fall, The Future Of The Platform Is Pressuring Sales Today

Unlike With The Wind-Down Of The Toyota Prius PHV In America, GM Will Be Building Enough Volts To Bridge The Gap To The Next Generation

Unlike With The Wind-Down Of The Toyota Prius PHV In America, GM Will Be Building Enough Volts To Bridge The Gap To The Next Generation

As the current generation of Chevrolet Volt races to its production wind-up in two weeks, actual sales of the existing car will slowly be drawn out until sometime around September, when the first 2016 Volts are expected to arrive.

And despite several reports that the 2015 model year car was wrapping up early and production was being scaled back due to any number of reasons (demand, gas prices, too much inventory); none of that was even remotely true.

The 2015 Volt has been scheduled to wind down this month for ages, and GM has done nothing but increase national inventories (albeit slowly) month after month this year in order to bridge the gap to the next generation model.

Which was a good thing, as sales picked up in April thanks mostly to a new, more aggressive leasing/cashback program.  For the month, GM set a new year high of 905 Chevy Volts sold.  An improvement of 42% from March’s result (639).

The Deals In April "Started From" $249 Month OR $1,500 Cash Back

The Deals In April “Started From” $249 Month OR $1,500 Cash Back

As one would expect, compared to last year sales are still significantly off (41% vs 1,548 cars).  So far this year 2,779 cars have been sold, a decline of 46% from the 5,154 moved in 2014.

Heading into May, GM has just about 4,500 copies of the 2015 model year Volt for sale at dealerships around the country.  Considering the 5 month window to the 2016 edition’s launch, this inventory volume seems more than reasonable to us.

Separately, GM sold an insane 920 Chevrolet Spark EVs in April (…no that is not a misprint, story here), and the Cadillac ELR sold a respectable 104 copies, up 70% from the 61 sold a year ago.

Also of interest GM-related this month:

The Cadillac CT6 PHEV Debuted In China In April - And Features 37 Miles Of Electric Range

The Cadillac CT6 PHEV Debuted In China In April – And Features 37 Miles Of Electric Range

– GM released its online ordering guide for the 2016 Volt online this month, so if you want to know all the specs; or if you can option a navigation system with the base model (you can’t)this is what you have been waiting for

– One of our readers (Dan L) caught a white 2016 Chevrolet Volt out testing in Michigan

– Both the 2016 Chevrolet Spark EV and the 2016 Cadillac ELR got MSRP haircuts this month, by $1,650 and $9,000 respectively.  Perhaps a proactive move by GM foreshadowing aggressive base pricing for the 2016 Volt?

– The Cadillac CT6 PHEV debuted in Shanghai in April (details, pics).  The good news?  GM surprised us by packing the boat-sized Cadillac with a Volt-sized battery (18.4 kWh), which gives it 37 miles of all electric range!  The bad news?  It isn’t scheduled to arrive in America for a thousand years early 2017.

Categories: Chevrolet, Sales

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6 Comments on "Chevrolet Volt Sales Rebound Slightly In US For April"

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Eric Cote

I’m just posting to break the silence of the crickets here. 🙂

Hopefully all the decreasing sales numbers in anticipation of the 2016 Volt will more than be made up for in the Gen 2 sales.

James

“Perhaps a proactive move by GM foreshadowing aggressive base pricing for the 2016 Volt?”

– We can only hope!

MSRP is so crucial to sales. So what is better? – To place the initial price high,like they did with Volt1, and then drop it at a later date, offering incentives and sales along the way — Or, just rolling it out with a competitive price to Prius and going for volume profit over profit-per-vehicle?

I say the obvious answer is the second alternative. The knock on choice number two is if sales are slow and GM opts to raise the price later on down the road – which could have double the negative impact. It’s a tough, tough decision for GM to make.

I say if GM wants Volt to sell outside of niche numbers, it has to stick it’s neck out and price it competitively. Look what happens to an $80,000 ELR or an overpriced SparkEV when you price it more at a level that meets expectations!

Ziv

If the Gen II Volt MSRP is over $33k, the Volt is going to be viewed as a failure down the road. Great car, but it may simply be too expensive to produce for GM to make money doing so. $32.5k MSRP gives GM the ability to say that the new Volt is selling for $25k which might build the sales figures slightly. But the only way the Volt is going to sell in numbers larger than it did in 2012 and 2013 is for the MSRP to be below $30k.
It is a smallish Chevy compact car. In most peoples minds it isn’t worth $35k. Chevy has made their bed with regards to reliability, build quality and safety, and now they have to lie in it.

James

+1 I agree totally.

I know the Volt has a big expensive battery pack in it – yet when taking into consideration those very things you mention, I don’t see myself spending much more than $32,000 for it before tax credits.

Mike777

Americans Love a SALE.

John F

This story of rebounding sales for the volt makes me think of a dead cat bounce.