Chevrolet Volt Sales Stay Low In December As GM Looks Ahead To Next Gen
If there was ever a month where the attention was on the Chevrolet Volt, it is right now.
Unfortunately, all that attention surrounds the next generation 2016 Volt that officially debuts on January 12th in Detroit (and last night at CES in Las Vegas), and not on the existing car (which turned 4 in December) currently on dealer lots.
For the last month of the year 1,490 Volts were sold, extending a now 4 month slump in sales of the extended range EV.
Compared to December 2013 when 2,391 were sold, sales were off 38%. This also brings the total volume moved in 2014 to 18,805, which is off by 18.6% against the 23,094 sold in 2013. Closing out the 2nd consecutive year, Volt sales have fallen.
Given that GM themselves have produced very little 2015 model year Volts since production got underway in early summer – including taking off September, October and most of November off for retooling, the sales wound has been mostly self-inflicted. It would seem that GM has decided to neither promote or produce the existing plug-in Chevy until the next gen model launches later this year.
Instead sales momemtum is being sustained by some big discounts at the dealer level – up to $6,000 off and $149 lease deals were being reported in December. Currently, about 2,000 units of the 2015 MY Volt are available nationwide in the US.
And while no one has wanted to see the Volt’s sales stagnate they way they have, it is probably in GM’s best interest to just pass the time until the 2016 launch in the 2nd half of the year as the company has long promised that the car will be improved in practically all key areas – efficiency, range and probably most importantly – price.
We look for the 2016 Chevrolet Volt to compete for the plug-in sales title in 2015, but to dominate the scene in 2016 (such as it did in 2012) ahead of the much anticipated launch of the 2017 Tesla Model 3 and second gen 2017 Nissan LEAF.
So what about that 2016 Volt? Here is a recap of what we learned in December:
- Revealed: The 2016 Chevrolet Volt (Full Exterior Pics)
- 2016 Chevrolet Volt Regenerative Braking On Demand – Video
- Hear What Volt Owners Think Of Next-Gen 2016 Volt After Sneak Peek – Video
- 2016 Chevrolet Volt Video Discusses NVH, Driving Dynamics & More – Video
- 2016 Chevrolet Volt Testing On Snowy Track – Video
- Could Two Different Chevrolet Volts Debut At 2015 Detroit Auto Show?
Separately, the Cadillac ELR sold 118 copies in December – about inline with the year average. For the year, 1,310 ELRs were moved.