Chevrolet Volt Sales Improve In April
April was mostly good news all around for the Chevrolet Volt.
Sales were up. National inventories ballooned. And GM re-confirmed its commitment to the platform into a 2nd generation.
As for sales, 1,548 cars were sold, which bested April of 2013 by 18.5% when just 1,306 Volts were sold and last month’s 1,478 units.
For the year, Chevrolet has now sold 5,154 Volts, which is still down 7.1% from 2013 when 5,550 were moved.
On the second generation of the Chevrolet Volt front, GM made a fairly high profile announcement of a new $449 million dollar investment into the product in Michigan this month. As part of this new funding, two future (and still undisclosed) Volt-based vehicles will also be made.
The next Chevrolet Volt will be a 2016 model and go on sale in the 2nd half of 2015.
Thankfully, the production focus has shifted away from the Cadillac ELR, as Volt inventories finally rose up to a more reasonable level in April (north of 6,000 units) with the Volt’s Hamtramck assembly line bumping out cars much faster than they could be sold for a change.
Going forward, we expect a lot more Volts to also be made in May as well; but it should be noted that GM made a similar decision in 2013 to over-build the car. More than 10,000 cars were available heading into the summer months ahead of the 2 week shutdown last year … just before Chevy slashed dealer pricing on the extended range plug-in.
Looking at future sales, GM now faces a couple hefty problems heading into May and June (when the company sold 1,607 and 2,698 units in 2013 respectively).
- 2nd Gen Volt Announcement – whenever you announce that a new model is coming, especially one that the company has promised to be both cheaper and have a longer all-electric range, that has to weigh on the minds of consumers ‘in the know’ when thinking about buying the current Chevy plug-in offering; perhaps deferring that purchase until next year
- End of California’s “Green” HOV stickers – in a note obtained by CARB, the agency said that all of the 40,000 “green” stickers had been spoken for, and while that had hopes for future legislation to expand the program, a recent prop to do so in the assembly just failed. Given that the bulk of Chevy Volt sales happen in California, this may have some impact on future sales.
Separately, the plug-in extended range Cadillac ELR sold 61 units in April.
Editor’s Note: There was 26 selling days for the April period this year vs 25 for 2013