Chevrolet Releases First 2016 Volt Commercial – Video

JAN 28 2015 BY ERIC LOVEDAY 102

The marketing blitz for the 2016 Chevrolet Volt has officially begun with the release of this #NextGenVolt commercial.

“Explore the all-new 2016 Volt in motion. Every detail has been carefully considered, from its brilliant design to the unrivaled technology throughout. which means whether you are navigating your route to work or your next adventure, day or night, electric or gas, you can expect an innovative drive that allows you to travel 1,000 miles between fill-ups, on average.”

You won’t hear a single spoke word in this 1-minute and 11-second clip, but the spot still manages to achieve what the Chevy Volt marketing team set out to do: show the design and present the Volt’s go-anywhere capability.

2016 Chevrolet Volt

2016 Chevrolet Volt

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102 Comments on "Chevrolet Releases First 2016 Volt Commercial – Video"

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Wow, talk about useless… :oP

Useless, worthless, and a complete waste of time. Virtually no ads for the years the Volt has been out, and this is what Madison Ave. comes up with?

People need to be EDUCATED about the advantages of a plug in hybrid.

let’s face it ! too sell cars ,ev or not it’s
emotional!nobody buys a cars for 35g if they
don’t like it ,even if it cost 200 bucks a year too run .this commercial get’s people emotional about the car !next they can learn about the 200 bucks.very good in my book

I love the EV messaging…. Oh wait

It reaffirms to me, this small extended range electric vehicle is for tech-oriented singles– not folks with spouses, children or pets.

Well, I like the commercial. Granted, it it short on details. But at least it does try to portray the Volt as exciting to drive.

The one point I get is it shows you can drive it anywhere without worrying about being tethered to a charging network. And yet you can always refuel at home and at many public J-1772 sites. To me, that’s logically how the whole plug-in solution should look. Most miles electric, no compromises. I also don’t need to impress friends with acceleration or cost.

Uh, oh. Not a good start…

I think it’s a perfect start. Follow up ads can be the #’s info to make the Davids happy, and one with a Mom driving her family & dog to Grandma’s to make Anon happy.

Maybe I jumped the gun. It still doesn’t resonate much with me, but GM is the expert at selling cars.

Unfortunately we have some waiting before we find out how effective they are.

I guess Chevy needs more shots of the car drifting, pool parties and things blowing up? πŸ™‚

They could have at least had 102 MPGe displayed at the top of the screen throughout the commercial so that people who don’t already know about the Volt or EVs would have a reason to look into the car further.

Thank you, Chevy, for showing us that your car can be driven.

I’m not sure that does much for the Volt except use it as a halo vehicle. It’s more of an ad for Chevy, that happens to feature a Volt.

+1

Don’t forget: Chevy now understands “swiping-gestures”, to better communicate with younger, affluent buyers. πŸ˜‰

Ha Ha Anon

Perhaps if they had someone in a Beret and striped pants being hugged by a polar bear you might think it was a better add. I know I would. πŸ™‚

All kidding aside I give the add a B+.

best one so far but not the best.

I don’t know what ad you watched, but this was clearly about the NextGen Volt. 7 seconds in and the “VOLT” logo is shown.

I’m not sure which comment you read, but mine clearly stated the ad features the Volt πŸ˜‰

My point was, to the uninitiated, this just looks like a Chevy ad that features the Volt.

However, as Scottf200 pointed out, there are a lot of subtle features pointed out about the car. Unfortunately, I think they will be largely lost on people who don’t already know what the car is. I guess we can hope it will pique enough interest for people to do some research on their own.

I liked it. LOT of subtle messages going on in there. Handles all seasons, all roadtrips easily, sleek style, sporty – handles curvy roads, battery operated (see through graphics), etc, etc. Lot of subtle stuff if you see it and are in tune with some psychological advertising.

I like it too. Really shows off the style of the NextGen inside and out.

I liked it too. It appears that they were really trying to channel an Apple/iPad vibe, which Tesla has had a lot of success doing. Trying to solidify the image of the Volt as a “cool” car is not a bad thing.

Well, does seem like a pretty subjective Soft-Sell Ad.. Overall good I would say, but then the bar is pretty low.

Compare that to the $1000 off ads that never even attempt to create desire for the car..

I wouldn’t expect this type of ad to have too much air time, its too long for commercials so I’d assume its for the Viral Video crowd.

They still have to sell 6 months worth of 2015’s so I wouldn’t expect to see too much of this.

Never realized the roof had aerodynamic flares until I saw this video. I guess that kills the idea of an aftermarket sunroof.

The Exterior of the new Volt is nice but not a change which necessitates a new one for me. Again it’s a nice new skin, but my biggest complaint with my Gen I Volt is how low a car it is to the ground, making it a chore to get in and out of. The new one doesn’t solve that problem. A vehicle design like the Chevy Bolt concept would grab my attention.

As for the interior…Very, Very nice. Love it! Big improvement. For the interior changes alone I wish I could afford to trade up, but that’s not an option for me right now.

no problem for me getting in, i wish it was lower by an inch

The New Volt looks really nice. I think the idea behind this ad is that consumers would want the vehicle, even if it did not offer 50 EV miles and many more hybrid miles.

And I am sure that “1,000 miles between fill-ups” includes plugging in at home each night to maximize the EV power.

That’s what I got from this ad. There’s no “saves you money” talk.. or “polar bears” or “windmills”. Just a great looking & high-tech car. It should help inspire the follow up questions.

Ah…. That’s what’s missing! Some context beside “Look at me, I’m pretty. Drive me!”

Nothing wrong with solarpanels, windmills or polar bears– or even showing a L2 or CCS socket being plugged in.

Patience grasshopper. You have to set the hook before you reel them in.

Nice commercial but i like this one better…

I had not seen that. I liked that too. I guess I like both of them. I also like the Nissan ad that had the lady beating the SUV driven guy to the exit ramp. That would show really well with a Volt or any EV minus the Prius.

not bad that second commercial, but, i’d prefer a simple commercial, one showing a mom loading two kids into the back and saying “I love my Volt, it’s safe and economical
around town” and unplugging, but, when I want to visit
my parents ” as she’s driving, and the background scene changes “I can gas up and go another 400 miles”.

I visit my Parents in Arizona, once a month and I average 1000 miles between fillups.

There were a few ads like this one, basically user testimonials.

http://youtu.be/TXMMSjCzfWo

electric-car-insider.com

Way more effective ad.

Thanks for the link.

“No more gas stations”, is what I think when i see either “900”, or “1,000” miles between fill ups, but I don’t think average people can bring themselves to believe it. It’s one of those “Can’t be possible” tricks of the mind. That’s why I like the “few words” messaging, of the IEV posted ad, or the i3 football ad. Keep it simple, and keep at it.

The Volt might be the number one selling electric car, but how many “What Car?” magazine trophies has it got?

Me too. I like Hard – Sell ads in general.

I’d be even more boastful than them, I’d say 50 miles all electric range, more than any plug-in hybrid ever made! Now 2 1/2 times the competition!

(Prevents the uninitiated from going to the Ford dealer and finding their stuff only goes 20 miles).

Don’t they still have 2015’s to sell?

3400 Volts in North American inventory, 1950 of them are 2015MY. You want to get a great deal on a 2014, you better do it soon. They are disappearing off a lot of dealer lots.

lol Tesla still hasn’t had 1 commercial

Volt cant sell itself

Actually, to date, Volt has sold itself. A complete lack of commercials, and a lack of dealer knowledge, has resulted in the majority of Volt sales coming from people who know the Volt, own the Volt, and show it to their friends.

Move on, hater.

Well, besides the fact that Tesla sells to an entirely different demographic, I think you’ll find the Volt sells itself pretty well. GM has essentially made no effort to sell it and most of the dealers will pretend they don’t have one. So most Volt sales are from people who walk into a dealership and beg for a Volt. And considering that the Volt has so far outsold Telsa every year the two have been on sale, I’d say your argument is busted.

To clarify, which has higher sales, Volt or Model S?

Volt sales are higher, but Model S sales could be higher if not limited by production capacity.

In US sales Volt sold more than Model S, but Model S did pass Volt on the 2014 worldwide sales. So did Outlander PHEV.

What you mean to say is that Model S had more sales than Volt *for 2014*, which is not really what I asked.

Volt has absolutely crushed Model S in sales, so it’s tough to spend too much time saying how much of a failure the top-selling EV in American history has been.

Ad certainly doesn’t look very effective.

One thing that stands out to me is how unflattering the new charge port looks carved into the side panel. The old one looked much cleaner. Since they were redoing it anyway why not move it to the front or rear as this is much better for most charger parking spaces.

Ehh.. I don’t agree. I think the new charge port looks better. Granted, my favorite charge port design is Ford’s with the circular light indicator.

Since I own a Leaf and Volt, I can agree that the front of the car is the most convenient place to put the port. But Nissan’s charge door is ugly.

Putting it on the rear is a pain in the rear. I test drove the i3 for 3 days and that was my biggest complaint. I had to back into my garage as well as public chargers. Not smart.

Aesthetically, I think a charge door on the driver’s side looks the best. When I see cars charging at public stations, that just looks best to me.

I agree that the rear (especially the passenger side rear) is the worst possible place for a charge port.

That said, what is so bad about backing into your garage? I’ll be honest, it frightens me a little that this is such a common complaint. Are most drivers completely unable to back into a garage? It’s really not that hard – use the side mirrors and put a visual if you have to (e.g. a tennis ball on a string) to help you align the car.

I installed my EVSE next to the garage door precisely because it allows me to back into the garage and then plug in my Leaf. The bonus is that on a busy weekend, I can nose up to the door and plug in between trips. No need to pull into the garage at all.

I like the looks of the new port and I wouldn’t move it. I like to be able to reach the port from the drivers door, especially when I forget to shut the cover.

I’m not a fan of Ford’s plastic ring. It looks good when it’s lit up and charging, but the rest of the time it sticks out too much.

I like the port where it is. The nose of my Volt is almost against my workbench when I pull into my garage. It would be more difficult for me to plug into the front. There’s always access on the driver’s side, how else would a driver get in and out?

Well, this isn’t a TV ad. Or at least, I highly doubt it given that it is a full 60 seconds in length.

I’m anxious to see what kind of 30 second ad spots they’ll put out for the Volt, if any.

I think it showed the new volt is a good looking car and personally I think they nailed it with the interior. If their intention was to get folks to google it based on the looks I’d say it was a success. But seriously they could have put something in there about driving 50 miles AER.

Honestly, I like the fact that they didn’t come out of the gate with all the “no really, it is both electric and gas and you can drive it liek a regular car and, and, and…” – the first thing here is: this is a decent looking car, that might be fun to drive with good tech. Heck, EVERY time I ask a non-car person to show me their new car they take me outside, we sit in it and they pull up the central screen and start going through all the tech features. MOST NEVER EVEN ASK IF I WANT TO GO FOR A DRIVE. I have to ask if we can drive it – almost an afterthough to today’s buyer. This ad broaches that subject w/o introducing all the EV “questions”.

Completely obvious, to me too. BMW is having some success, loaning out its i3s. Marketers have really won the game, when they can convince people of what they want without a test drive. Of all the things that sell the Volt, driving it is something I’m convinced few try.

Uh oh, I can feel that “it’s GM/the dealers” thing coming.

This is a branding ad. It sets tone.

This is how you sell to the mass market. This absolutely is a great sign. It means GM is no longer targeting the numbers geeks (me and most early adopters included) and are instead going after the emotional buyers. AKA, the mass market.

I realize that a lot of folks here (who think everybody should base their car buying decisions on logic and reason) don’t like these touchy-feely ads. Lots of EV enthusiasts like facts and figures for debating the most logical choice of what car to buy, based on weighing the pros and cons of different cars. Sorry, that’s just not how the mass market works.

I applaud GM’s move into mass marketing the Volt — while fully understanding that me, as and enthusiast is not the target audience.

I also wonder if GM is planning to market the new Volt directly against the Prius, as the term “Electric Hybrid” is dropped. Makes sense, since most Volt conquests were previous Prius owners.

I think they’re selling the Smart Man’s Corvette.

There should be an aerodynamic wheel option.

Providing a 6.6 kWh onboard charger, would be a good start…

That’s a legitimate beef, albeit a small point.

Regarding electrical accessories, its strange that they provide a more expensive 175 amp ‘alternator replacement’ where a 60 amp one would be more than adequate, and provide a relatively large 12 volt battery when a motorcycle battery would do, both items of which are NEVER really required by anyone

but then only provide a 3600 watt charger, when most of the world could use a 6600 watt charger, and even those who plug in at home using only 110 still would use the thing to capacity at shopping malls. So it would be a feature that would be used by a far greater percentage of volt owners than the other two, and so would rarely go to waste.

I agree with the 6.6kw charger. 3.6 seems so slow now.

Seems like it could use a few seconds showing the seamless transition (on the DIC)from electric to gas while driving the long stretch of (twisty) highway. Shows it can run the highway on electric, but keep going on gas.

Exactly. I’ve run into 3 people now who say they wouldn’t buy a volt or a plug-in-prius since they have to go more than 35 miles or 12 miles and for some reason they don’t understand that the car reverts to more or less a regular hybrid for the next 350 miles.

Educating the public would cause them not to needlessly lose sales.

electric-car-insider.com

Agree 100%. I can’t tell you the number of people I’ve talked to who were under the impression that the Volt had to be charged every 35-40 miles. Intelligent people! People who drive Prius’ for cryin out loud!

It kind of shook me up the first few times. Twilight zone kind of feeling. Talk about not getting the message out… Sheesh.

I am seriously putting up at least $100 for the top vote-getter on Youtube of a remix/voiceover of that ad which actually explains how it works/why you should buy it.

This wasn’t one of those types of ads though. It’s not an infomercial. The purpose was to show off the design.

electric-car-insider.com

I am announcing right now a contest for the best make-over with voice narration that tells people why they should buy the 2016 Chevy Volt. $100 prize to be awarded April 1 (no joke). Previews and voting on YouTube. Contact me if you are interested in kicking in a few bucks to make the purse bigger or award runner up prizes. I will match the next $100, for a total of $300. ο»Ώ

Hey, given the history ANY ad is a good thing!
hopefully future ads will be funny and engaging.

The newest Ad I have in mind:

A couple with 2 kids in back are driving their Volt. You see the EV miles going diwn, with that Jaws music in the background. As it hits 0 the family screams “aaaaaahhhh”
And then the Volt seamlessly converts to ICE.
“Chevy Volt. Electric car for 50 miles before seamlessly converting to a regular gas powered car. 1,000 miles between filling up, over 150 MPGe, and absolutely no range anxiety”

Take ‘insider’ up on his $100 offer and show us the video. If its good enough, who knows? You might get an award from Mary Barra.

This idea reminds me of the zombie commercial.

IMHO, we should stay away from this tactic which seems to assume that everybody already wants an EV, and range anxiety is the only thing holding them back. Truth is, we need to convince the mainstream consumer why they really do want to drive electric in the first place.

In other words, I wish Volt commercials would disparage gasoline cars rather than other electrics. Then again, that presents a conflict to GM so it’s probably just wishful thinking.

The major OEMs will never disparage ICE cars because that’s their bread and butter. My proposed commercial is more pro Volt than anti EV. we can’t pretend range anxiety doesn’t exist. A person who is pro EV won’t be swayed by my commercial. A person who is afraid of EVs will be reassured. So get out there and make light of it showing that this doesn’t affect the Volt at all. Average Americans don’t understand the Volt. One commercial won’t change that. But several memorable ones might. Focus on the Volt’s strengths 50 mile AER. 150 MPGe (about) 1000 miles between fill ups Good performance improved style. Use different types of ads. funny ones like mine testimonials with volt owners who have 999MPGe safety ones ones that tout its awards Others that show how awesome and practical volt is. For instance: split screen left side: Volt Right side: ICE On the left side a woman drives into her garage and plugs in her car and opens spacious Volt hatchback grabbing groceries. On right side a woman drives up to stinky gas station. On left side woman is sleeping in her bed on right woman spills gas on her hands, is… Read more »

Great ideas. GM should fire their advertising firm immediately and hire you.

Thanks!

You need an ICE scene with the vehicle getting car jacked at the gas station… πŸ˜‰

I like it.

They should run a set of ads that just compare it to a Prius and why it is better. Going after the LEAF before was wasteful.

Reminds me of the split screen ads where 2 people take 2 different brands of cold medication. One sleeps soundly and wakes up refreshed. The other, not so much.

Actually, a lot more people WOULD buy an electric if it weren’t for the range. Pretending that everybody can deal with a 50 mile usable range in the winter doesn’t really help the cause. The range extender is the answer to that problem, and since they solved the problem, and since it costs money to add the range extender, you’d better believe they’re going to advertise the fact.

Looking at it another way, do you begrudge the fact that Tesla advertises their 270 mile range as an advantage, even though it makes the Leaf look bad? Of course not. They solved the same problem, with more money and a much bigger battery, but they’re sure as hell not going to worry about hurting Nissan’s feelings when they advertise it.

I find it amusing that both of you somehow jump to the conclusion that I am somehow “upset” that this idea highlights the Volt’s strength by playing on a competitor’s weakness. (Isn’t that was ads are supposed to do?) You both seemed to miss the point that it’s not like the general public is dying to drive an EV, if only it weren’t for the short range! Yes, John, more people WOULD buy an electric if it weren’t for the range. But how to turn that WOULD into a WILL? My idea would be to highlight the advantages of driving electric. Do that well before jumping into range anxiety. An anecdote. My wife and I have a Leaf and a Honda Insight (hybrid). She normally gets the Leaf these days, this morning was no different. After I helped her buckle the kids into a pre-warmed, fully charged Leaf, I got myself into a cold hybrid. I turn on the car, and sure enough, the gas tank is nearing empty. Now I have to be late to work because I have to stop at a gas station. I get to the gas station, and the car thermometer was literally reading 2… Read more »

I think if major car companies start selling more plug-ins than traditional ICE’s they will just shift production to plug-ins. It’s not like they’ll go out of business by making both.

Those things are great and all, but they are quickly dismissed as soon as people realize how short the range is. It really IS about the range.

The more intellectual people will check Google maps and calculate their daily commute, then figure out that EVs lose 30% of their range in the cold, pad their estimates for unexpected trips, and finally determine whether 50 miles covers 80% of their trips or not. Everybody else is waiting for a solution that lets them drive and not think about it too much.

The Chevy advertisements show those people that they CAN do it, today. This is a major selling point, and they should advertise it. I’m sorry if that offends you.

I’m sorry, you still don’t get it. I will take the blame, though, for doing a poor job of explaining. I am in no way offended that GM takes shots at the short range of competitors’ EVs. In fact, I think a good Volt ad needs to assure the viewer that range is a non-issue. I am one of those who ran the numbers and decided a Leaf was a better fit. At the same time, I DON’T recommend the Leaf to most others. I recommend the Volt. Precisely for the reason you stated – they can get in and simply drive without worrying about charging stations or temperature or whether they can run the heater today. The Volt is the BEST solution for the mainstream consumer today. The problem is, at this point in the game, most people don’t even know that you can buy an EV. It’s not like they are just waiting for that 200-mile Bolt before they make the jump. We need to start there, showing them why they do want an EV. As for theatrics, the only thing in my description that could be considered too much is describing gasoline as a toxic liquid (which… Read more »

I agree – We have a Volt and a Leaf. But I typically don’t recommend the Leaf to people unless they are really enthusiastic about electric cars. I’ll usually recommend the Volt, one of Ford’s Energi cars, or a BMW i3-Rex to people who are on the fence. Once I explain that there is a gasoline engine that can turn on automatically when the battery gets low, you can immediately see the look of reassurance on their face. And it is interesting how many people think that even with a gas engine, that you’d have to stop the car and “start the engine” before you can go further. So I often find myself explaining that it just happens seemlessly while driving down the highway.

By the way, there’s no need to get theatrical about your description of filling a car with gas. Here’s a better description. “I had to get gas today. It was cold out and it took five minutes. I would have preferred to be home.” As soon as you start your deep dark narration, you come off like an over-eager salesman and nobody believes another word that you say.

Uh.
the two commercials are meant to be comedic. You know… funny.
slapstick comedy is typically theatrical.
But can still sell products.

Remember “Where’s the Beef!?”

Obviously Chevy could do more serious commercials.

As I said up above…
GM doesn’t need one perfect commercial.

Several different ones with different styles to reach different target audiences.

Tough crowd!

So for instance…

Pair my Jaws s screaming commercial
with GMs original flashy commercial
with Brian’s proposed practical commercial
and a testimonial one

Now you’re building a narrative

All are important.

Because the Volt IS practical
and safe
and fun to drive
and saving us from the harms of Big Oil

I like it. It portrays the car as cool and hitech.

Like it! It made the car look fun and beautiful. I wanted to drive it, and I think it was obvious enough that it was electric (as if the name didn’t give it away).

This is the first advertisement appealing to regular car buyers instead of just us geeks.

I thought it was a pretty cool commercial. Much better than any Tesla commercial.

Interesting add: an appeal to the techno savvy crowd. Perhaps the idea is to get this crowd to buy in first, and then others will follow.

Well, this young fellow had no trouble with or second thought about the car’s price. The car only cost twice as much as his watch, that is, if the watch was discounted. Maybe the tax break helped him finance the watch.

Make what you will of that.

electric-car-insider.com

I think your information is out of date CD.

2014 Volt can be had as low as $149 per month in Los Angeles. That is less than some people pay for their Mobile phone per month. (that info courtesy of this site, thanks Jay!)

CNN, Fortune and other reputable sites have also run articles about what a great deal the Volt is.

If you can lease a Volt and save the amount of the lease in fuel cost, it is essentially a free car.

Let that deal roll around in your noggin for a while.

Now I see how he can both drive a new Volt and pay for the watch too. That’s a good deal! I may have to consider this myself.

I don’t get it. Is that a name brand watch or something?

You could say it is a name brand. An 18kt Day/Date on a President bracelet; you’d be lucky to find one used, 6 years old, for 20K. A new one from an authorized seller would set you back the price of the Volt sans tax break.

While the video may be slickly produced to show the car can go anywhere in style and comfort for the everyman/woman, it starts out with an image that immediatly suggests exculsivity.

I don’t resent those who have the means to have such a timepiece (I like one myself)but this imagry does not work for me. I realize that many won’t get this so perhaps it should be, who cares? And the producers know better than I do.

They showed off the baseball stiching on the steering wheel, the patternig of the leather seats, the improved dash screens, the sweep of the dash, the lines of the car from various angles, the gliding drive along various roads, all fine and dandy. But if imagry was better considered, from my point of view, a Tag Heuer Carrera or Monaco, or an Omega Speedmaster, or even a Constellation in stainless would have indicated a stylish, sporty, posh level of class on a par with the image of the Volt. Save the Rolex for Caddy ads.

Stinks. This was a complete waste of the little money they spent on it.

The ads need to be hard hitting–playing up the Volt’s advantages (like filling up on electricity for the equivalent of $1 a gallon)–and educational (explaining how the car reverts to an ICE when the battery winds down).

I hope they (GM) has better ads coming than this. The ad appears like GM is shy of their electric cars again. Kind of what they did with the first generation volt and kept it hidden.

I hope they (GM) have better ads coming than this. The ad appears like GM is shy of their electric cars again. Kind of what they did with the first generation volt and kept it hidden.

Emotional sell is effective, and this ad does a good job of sparking emotion. Trouble is, 98% of Americans have no idea what a Volt is, what it does, can do, what an EREV is, etc.

Maybe that’s how you get “average” people into a Volt: You finesse the fact that it’s a fundamentally different car, then hope people brought in by an no-info emotional ad like this don’t freak out when they find out it’s not a “normal” car.

Oh, okay, there’s the “knowledgeable” GM dealer salesperson who’s going to educate the largely clueless “average” joes pulled in by this ad.

Hmmm….

Well… It has Dodge/Plymouth Neon DNA from some angles. my lease it up next month on my Volt and frankly I decided not to get another. Yes it got superb gas mileage. 83 mpg avg over 27K miles. No issues other than the front air dam scraping the driveway and every other thing in the road that stuck out more than 4 inches or so. But really, the biggest disappointment for me was when I went to 2015 NAIAS the Friday that the Detroit Tigers were there, and they wouldn’t let me anywhere near Volt 2.0 because there was a stage up in front of the new model for the baseball players. I would have thought that GM would have put the Volt out in front , in the open NEXT to the Bolt, so you could walk around it. instead of hiding it. Didn’t get any warm fuzzies from GM that day. Almost like they brought the Tigers in as a distraction from their automotive offerings. I almost bought a new 2015 Volt 1.0, but I felt the dealer was playing games with the Sticker MSRP vs the “as advertised on the Internet” MSRP. How many MSRP’s can a… Read more »

Poor you, allowing life’s short term disappointments to keep you from making good long term decisions. May your sacrifice in quiet, smooth performance and sky high gas mileage not bring you regrets.

The commercial needs graphic statistics like 50 mile battery range, 350 gas range, 41 MPG on gas alone, highest customer satisfaction, highest reliability, 5 star safety, etc.

ZZZZZZZZ…. this is not an infomercial. It is a familiarizeamercial. The more you see it, the more you’ll see in it; the more you’ll want to know about the Volt. It’s the type of ad that should be run over and over again in a short time span.

Hooray a vapid commercial, just like other cars have. Volt has hit mainstream! As well as the subtle hint of all-weather driving, they also very neatly showed off the interior to show people familiar with Gen 1 that it’s improved, with a sensible center layout and a shifter that’s no longer excessively large and clunky.