Official: Chevrolet Bolt To Retain Its Volt-Like Name
General Motors’ marketing chief, Tim Mahoney, has told USA Today in regards to the Chevrolet Bolt that “The decision is made. The name won’t be changed.”
So, Chevrolet’s upcoming 200-mile, $30,000 pure electric car will for sure be called the Chevrolet Bolt.
As USA Today reports:
“Calling Chevrolet’s next electric car Bolt is a terrific idea, says marketing boss Tim Mahoney, even if it is almost indistinguishable from the Volt name that Chevy already uses for an extended-range electric on sale now.”
Mahoney states that he officially approved the Bolt name, saying it’s a keeper.
USA Today adds:
“He said there are “synergies” between the sound-alike names, and the image association between Bolt and Volt “connotes good things.”
“Potential confusion between the names “can be an advantage,” Mahoney said, and the Bolt name “association with Chevrolet is nearly immediate,” partly because the Volt now is a well-known Chevy.”
According to Mahoney, Chevrolet conducted not one, but two studies into the use of the Bolt name:
“Noting that “anybody can do one study and get it to say what they want,” he said Chevrolet did two studies trying out the Bolt name on potential buyers and, “Same result, it did well.”
General Motors released this statement on the matter:
“Since unveiling the Bolt EV three months ago, the name has quickly become associated with Chevrolet. Therefore, we will use the name when the vehicle goes into production. The Bolt EV is a significant statement of Chevrolet’s commitment to electrification and the name suits this game-changing electric vehicle designed for attainability, not exclusivity.”
Source: USA Today