Chevrolet Bolt Marketing Manager Answers Some Bolt-Related Questions
Kathy Beslic, marketing manager for the Chevrolet Bolt, sat down for a brief questions & answers session with Brand Channel (full Q&A here).
Beslic gives us the impressions that General Motors believes the Bolt can go mass market. Quoting Beslic:
“It’s no small job. It’s a great product and a great design at an affordable price. New consumers are willing to look at an EV more than before. Bolt is a new option.”
Beslic added that GM is proud to be first (beating out the Tesla Model 3 by six months or more) to market with a long-range, affordable electric car. Brand Channel then asked Beslic the following quesiton:
“Where do you think Bolt’s on-schedule launch leaves the Tesla Model 3?”
“We can’t comment on a vehicle not in production yet.”
As for marketing, Beslic made a comment that caught our attention:
“I can tell you that you’ll see Bolt EV in quality TV commercials.”
As for the marketing message, Beslic says that Chevrolet will mostly focus on the Bolt’s range and will emphasize the fact that the car can be driven for days and days (in normal scenarios) without the need for a recharge. Beslic added that most charging will be done at home or at work. Perhaps another indication that General Motors has no intention of committing to a public charging infrastructure.
Beslic concluded the interview with this comment on the Bolt:
“It can be an everyday vehicle but you won’t have to plug it in every night.”
Source: Brand Channel