Chargemaster To Open Electric Vehicle-Only Dealership In UK

FEB 22 2017 BY MARK KANE 3

Plug-in electric cars in UK

Chargemaster is about to launch the UK’s first shopping center and multi-brand showroom. Called the EV Experience Centre, it will open  in Milton Keynes later this Spring.

Chargemaster is known mostly for its charging stations and POLAR charging network, and won a £9-million contract from Go Ultra Low to build the center. At the beginning there will be 52 EVs (including latest models) available for test drives, which will double to 99 in the next five years.

We bet there will be no Teslas inside as the California automaker has not yet joined Go Ultra Low. From the official announcement:

“Chargemaster, the UK’s leading provider of electric vehicle (EV) charging infrastructure, has won the contract to set up and operate the EV Experience Centre, the UK’s first-ever shopping centre multi-brand showroom. Milton Keynes was awarded £9 million Go Ultra Low Cities funding in January 2016 to encourage the uptake of low emission vehicles and hit the target of 23% of all car sales being electric or plug-in by 2021.

The project is due to launch in Spring 2017 and will be situated within the city’s premier shopping centre.

The ground-breaking new project will help residents understand the true potential of EV ownership. As well as showcasing the latest EVs and exciting technology, highly trained independent professionals will be on hand to answer visitors’ questions and refer them to relevant local dealerships or partner leasing companies. As an added bonus, Milton Keynes residents and businesses will also be able to test-drive a range of vehicles on a short- or long-term basis.

Chargemaster Ultracharger and BMW i3

Other initiatives in the Go Ultra Low Cities programme include a £2.3 million investment into additional Milton Keynes charging infrastructure. This will see Chargemaster supply its latest charging infrastructure to set up two filling-station-style EV rapid charging hubs and 50 destination chargers across the town. The introduction of free parking for ultra low-emission vehicles, as well trialling the latest developments in technology such as inductive charging among other innovative projects to boost EV uptake.”

Brian Matthews, Head of Transport Innovation at Milton Keynes said:

“Our commitment to making Milton Keynes a go-to destination and flagship Go Ultra Low city starts with our residents. We’re delighted to be working with Chargemaster on this project, and are confident that the team is best placed to champion the EV sector, considering their knowledge and experience of the industry.”

David Martell, Chargemaster CEO, said:

“Being part of such a high-profile and diverse project is very exciting for Chargemaster. The centre will be the first of its kind and we are sure it will pave the way for other cities to follow. We are looking forward to welcoming Milton Keynes shoppers and showing them everything that going green has to offer.”

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3 Comments on "Chargemaster To Open Electric Vehicle-Only Dealership In UK"

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That’s actually really cool. A dealer who wants to sell basically all EV models will be nice. I suspect they may even have all the models on hand to test drive 😀


“Plug-in” is a misleading term, IMO. Do not ALL EV’s ‘plug-in’ to recharge? [excluding inductive charging, which is FAR from proven in practice.


Plug in means you can charge the battery from the wall plug, as opposed to only charging the batteries from the engine or regen braking.

Hence a 100% battery car (BEV) and a car that has a gas engine plus the battery engine (PHEV) are both plugin, but not something like the first Prius because you cannot plug it into the wall.