Carlos Ghosn Readies The Renault-Nissan-Mitsubishi Alliance For An EV Assault

3 days ago by Mark Kane 82

Renault-Nissan Alliance CEO Carlos Ghosn with Renault ZOE and Nissan LEAF

Carlos Ghosn was the first CEO among established manufacturers to throw serious money into the EV game, with a goal to take them mainstream.

Carlos Ghosn Announces Alliance 2022 Plan

And as it turned out, things didn’t go all that smoothly at the start for Nissan (or for any OEM really, as demand was seriously over-estimated at the start of this decade), but since the Nissan LEAF was introduced in December 2010, 300,000 have been sold.

“People said, ‘Yeah, but you could be wrong.’ But I knew that the constraints on emissions were becoming heavier. There was no way … we could solve all these limitations technically through gasoline engines and diesel engines or even hybrids. We needed to move to something more radical, like electric cars.”

“For me it was obvious. And I said, the first one who was going to move in this direction was going to benefit a lot, not only in terms of brand, but in terms of the advantage of mass-marketing the electric car.”

Today, the Renault-Nissan-Mitsubishi Alliance has sold more than 500,000 plug-ins, and now after the acquisition of Mitsubishi earlier this year, the new strategy is even bolder.

By 2022, the Alliance will introduce 12 new all-electric models using common platforms. Adding to those plans, plug-in hybrids will now also be spread throughout the Alliance – using Mitsubishi’s experience with the Outlander PHEV, and two other utility plug-ins coming to market over the next two years.

In a recent interview, Carlos Ghosn states that the rest of the industry is now following Nissan and Renault’s lead, announcing an upcoming EV rush:

“Now they come. Everybody’s coming. The reality appears more clearly to a lot of people today.”

Ghosn encourages that, thanks to the early experience with LEAF and ZOE, the Alliance is now bringing forward 2nd generation EVs – vehicles that will be better and more affordable via mass global production, and using the same power-trains and batteries between the 3 Alliance companies.

“The knowledge we have today with the Leaf or the Zoe is extremely precious, because we know how people use electric cars, what they need and what are the problems. This will allow us to prepare a much better generation of electric cars coming in the next six years.”

“These 12 are not, ‘This is our first venture. No, no. These are cars coming to take an important position, and they will be profitable, with cost targets that are based on reputation and best of technology.”

Now we’re saying: One platform. One set of batteries. One set of motors. We’re going to go together because our objectives are mass marketing and profitability.

For China, Ghosn envisions a BEV with $8,000 price tag. This super-affordable model will also be exported to India and Brazil.

source: Automotive News

Tags: , , , ,

82 responses to "Carlos Ghosn Readies The Renault-Nissan-Mitsubishi Alliance For An EV Assault"

  1. Kevin Cowgill says:

    Thank God there are people in industry who are not as stupid and arrogant as our President. Or as short sighted and greasy as EPA chief Scott (Screw it)Pruit.

    1. L'amata says:

      Let’s Not Forget , Pruit is Bought & owned By Big 0il . He does what they tell him to do.

      1. cylindrical says:

        In the end, Pruitt and Trump will do more for the EV and solar industry than they can imagine now.

      2. cylindrical says:

        In the end, Pruitt and Trump will do more for the EV and solar industries than they can imagine now.

    2. Dan says:

      Why is the EV world in the US still so filled with left wing moonbats? If mainstream acceptance is imminent, you’d think that freak shows like Kevin wouldn’t be the first to comment on an article about Nissan that has nothing to do with the US political scene.

      1. Kevin Cowgill says:

        That’s red neck moonbat, good sir.

        1. Clive says:

          Is that a Typo… Cowgirl❓

      2. Nick says:

        Unfortunately, EVs, and climate change are deeply effected by politics.

        The Republican brand is tarnished when it comes to responsibly handling the environment.

        1. zzzzzzzzzz says:

          Politicization of climate science in the US is bipartisan affair. McCain as presidential candidate in 2008 had stronger “green” credentials than Obama. As it had turned into partisan matter later, with partisan ideology piggy-backed to it, pushing for more government control & taxation, obviously you got what you got once Democrats lost majority.

          http://www.nytimes.com/2012/10/19/opinion/brooks-a-sad-green-story.html

      3. eltosho says:

        Yeah, Musk is definitely a left wing moonbat 🙂

    3. kubel says:

      Yey, more left/right paradigm arguments. Meanwhile, we ignore the fact that people are buying EVs- because guess what- government policy and environmental impact aren’t the main reason to buy these cars now.

      EVs are compelling enough on their own to be successful in a truly free market with or without the help (or hurt) from government or environmental pressures.

      Government isn’t going to make or break EVs so the political bickering is pointless. EVs aren’t going to happen, they already are and there’s no stopping the death of the ICE. There’s also no good way to help them (when it comes to the state). Just let people recognize the superior product, and they will buy it. It’s really simple.

  2. (⌐■_■) Trollnonymous says:

    Great, the first post politicizes the article.

    1. Djoni says:

      So who do you think are responsible for (Quote Ghosn) :

      P”eople said, ‘Yeah, but you could be wrong.’ But I knew that the constraints on emissions were becoming heavier. There was no way … we could solve all these limitations technically through gasoline engines and diesel engines or even hybrids. We needed to move to something more radical, like electric cars.”

      I would say politic rule many thing as it should.

      Of course, if you prefer a good smoke show, you have the right POTUS to help you.

    2. Asak says:

      EVs are inherently a political issue. Trying to pretend otherwise is just putting your head in the sand. At least one of the U.S. political parties is completely in the pocket of big oil and fossil fuels. They will try to get subsidies for those and cut them to anything renewable or more energy efficient.

      It shouldn’t be that way, but it is.

      1. Scramjett says:

        Really? Just one? It’s been my experience that they both are. The difference is that Republican politicians and policy wonks (read: think tank guys) recognize that the two can’t co-exist, so they attack EVs, renewables and clean energy at the behest of the fossil fuel industry.

        OTOH, Democrats think they can have their fossil fuel cake and eat it with clean energy too. You can’t. It’s impossible. It’s like putting a dingo in a room with a mouse: one will constantly try to annihilate the other no matter how hard you try to make them get along.

    3. philip d says:

      EVs are unfortunately tied to politics. Remember the Obamamobile which was the Chevy Volt? Democrats didn’t coin that term.

      The Volt was envisioned long before Obama was in office and the tax incentive program was formed under Bush but the right wing media outlets didn’t like green energy or green vehicles so they came up with a derogatory name tying it to Obama because he visited a GM factory and took a photo sitting in one and is a Democrat.

      Fox news did bits on the Volt saying it cost $100,000 per car to make and that taxpayers were funding it. They mischaracterized the Volt in a fake test drive segment and made up false facts and shortcomings.

      Then during the 2012 campaign Mitt Romney made fun of the Chevy Volt. ” a caller on a Boston-area talk radio program asked the former Massachusetts governor how he would describe the Chevrolet Volt.’Let’s see. An idea whose time has not come,’ Romney responded, chuckling as he delivered the one-liner at the tail end of a 20-minute interview.”

      Then Mitt Romney made a point to state in one of the debates that the DOE was wasting money on green technology and companies like Tesla calling them all losers.

      The list goes on. Now obviously not all conservatives are anti-EV but it would be safe to say people that are anit-EV will almost exclusively be Republicans.

      Now you have a Republican House tax bill that dumps the EV incentive that has already been law and is set to have a phase out period anyway. You have a Republican President that is pulling out of the Paris Climate Accord making us the only country in the entire World not signed on. Again the list goes on.

      So yeah the article is about the Leaf but if the far right republicans had their way the Leaf will cost $7,500 more in the US come January. And if they had their way they would do nationally what the Republican State Legislature did in GA by adding an EV tax to make up for the lost gas tax. And just like GA they would make that tax higher than what an equivalent large SUV would pay at the pump for the year.

      1. Rightofthepeople says:

        O Lordy I get so tired of this. Look, you said a lot of things that are correct but that last part of your statement was false, whether intentionally or not. The EV tax in GA is now $204, which you claim is more than what a large SUV would pay annually in gas taxes. But that is not true. An average vehicle will be driven 15k miles per year and an SUV may get 20 mpg (if you’re lucky) which means that SUV will consume 750 gallons of gas per year. The gas tax in GA is currently 31.2 cents per gallon, which means the SUV will pay $234 in GA gas taxes this year. AND, there is an additional 18.4 cent federal gas tax which adds another $138 bringing the total to $372, clearly far more than the EV tax.

        You may disagree with the EV tax and that’s fine if you do, but please be informed and use factually correct data if you are going to discuss this issue.

        1. Mark.ca says:

          BSing is something you do proudly.
          15k mile averege?! Where? Not in GA. Not even in CA….So where the hell is 15k the avg?

          1. Nick says:

            GA 2011 Miles per capita: 11,050

            So not so far off.

            I think miles driven is going up, so we’d need more recent data to know for sure.

          2. David Cary says:

            So both were wrong. If you use 11k (which is likely a little low), then the SUV still pays more. You would think a forum like here, we could be better with numbers and not exaggerate.

            I think anyone can agree that an EV with longer range will tend to have more miles than average. So in the lifetime of the EV tax, it will become gradually more equitable.

            Also remember that GA has very cheap electric rates so the overall math still largely favors electricity.

            Interestingly, CA’s failure to adequately account for EVs charging is a much higher price to pay than this EV tax. CA does very well for EVs because of the rebate, the political environment and the weather. It doesn’t get there on cost to fuel up. If CA had GA’s electric rates, it would do more for EVs than GA tax hurts EV’s.

            While people are terrible at TCO, they also don’t like paying more per mile for an EV. Now most could get out of it with different rate structures or additional meters but it isn’t straightforward. Last I saw, some markets in GA had a reverse tier structure, meaning increased use paid even less. Terrible in some ways but good for EV’s.
            Yes the latest gas tax increase mitigates this of course.

        2. philip d says:

          You are missing the point. So a huge gas guzzling SUV pays a little bit more than a energy sipping EV that has 6 times the efficiency. You are still proving the point I made.

          So my point still stands. Example:
          One of the best selling SUVs the Chevy Equinox gets 23 mpg combined. Average yearly miles in US is 13,476 in 2016. GA tax is $0.312/gallon. That comes to $182.80 for the Equinox in GA state taxes and $204 for an EV that gets 6 times the efficiency.

          A gas sipping Prius that is still not as efficient as an EV will pay $84 in GA gas tax.

          By the way you’re argument that since EVs don’t pay a federal gas tax that it’s OK for GA to charge all that extra tax so they can have it is complete BS. That makes no sense. You simply can’t count the gas car’s federal gas tax and say that it counts toward what EVs are paying in GA state gas tax.

  3. Brian says:

    Bring on the assault. But be aware that there are many giants poised to meet you in that mass market.

    All the better for those of us who breathe air, I suppose!

    1. Clive says:

      Nissan with it’s two buddies are the now a Giant!

  4. Counterpoint says:

    300,000 LEAFs (leaves?) sold so far. I wonder when Tesla’s Model 3 will catch up, or if Nissan is going to make the 2nd Gen Leaf in sufficient numbers to keep the lead as the #1 selling EV so far.

    My guess is Model 3 deliveries will eclipse total Leaf deliveries sometime in 2019.

    1. Benz says:

      Possible, but 2020 is more likely.

      The first generation Nissan Leaf took 7 years to sell 300,000.

      The second generation Nissan Leaf will take only 2 or 3 years to sell 300,000.

      1. eltosho says:

        It would be great if Nissan manage to manufacture 100 000 EVs a year. But I doubt that they will be able to buy/make this many 40KW batteries. Not before 2020 IMHO…

    2. Jeffrey D Songster says:

      I think Ghosn will build as many as people will beg to buy from the mediocre dealer nets. Hopefully they will really promote these models fully and enthusiastically.

    3. marcel says:

      Yeah, I think Nissan was ready to produce a lot more Gen 1 Leafs, and with their factories now converted to the Gen 2 version, I don’t think their sales will have a production bottleneck. I think their US plant was/is capable of 250,000 / year, and they have plants in the UK and Japan as well.

      That’s unlike pretty much all the other affordable EVs – Ioniq, Soul, Bolt, e-Golf, etc. – they all might be a little better than the Leaf, but they’re all hard to get outside of California.

      So the Gen 2 will be available and cheaper, I think it’ll sell really well, at least compared to the Gen 1.

      As far as the battery is concerned, yes, the 24kwh version was a cheaper chemistry (LPO) that had problems, especially the first version. The 30 kwh version was NMC, so it should be better, and the 40kwh should be even better again. Especially because a 40 kwh battery is going to get cycled a lot less frequently than a 24kwh battery.

      So while a Thermal Management cooling system might be a good idea, the Leaf is cheaper and more available and more useable than its competitors, so I don’t think it’s a deal killer. I think they’ll sell a lot of them.

    4. reader says:

      That 300K is not even the full number, it’s not counting Zoe’s and nv-200s. Cumulative, they are over half a million

  5. Clive says:

    And People were worried about Tesla.

    Get ready to get owned all you sleepers

    1. Dav8or says:

      What are you talking about?? How is worried about Tesla other than all the folks who gave them $1000, or the shareholders that haven’t completely drunk the Kool Aid?

      Who are the sleepers??

      I swear the commenters on this blog are so removed from the real world around them that I fear they actually believe there are metal transforming aliens out there watching us and there really is an invisible train that will take you off to wizarding school and that Elon Musk really is Iron man and that Robert Downey Jr. just dramatizes the real adventures of Elon.

      1. Clive says:

        It’s called disruption… Maybe look it up.

        Nissan’s new alliance is going to take things to a much higher level.

        You’ll see Jerky!

        1. Aaron says:

          I think he (and, frankly I) was confused by your colloquial language. Please explain your point more clearly.

  6. Benz says:

    The Hyundai Kona EV and the Kia Niro EV are both going to go on sale in the first half of 2018.

    Will the Nissan-Renault-Mitsubishi Alliance also present a new EV model in 2018?

  7. Benz says:

    Toyota Prius Plug-In Hybrid

    Nissan Leaf

    Which of these two will sell in higher numbers in Japan in 2018?

    1. Clive says:

      Take a wild guess!

      After Nissan is up-to full production I think Toyota will see the writing all over the wall!

      1. Jeffrey D Songster says:

        Agree… I hope Nissan mops the floor with Toyota… They deserve a thrashing.

        1. Clive says:

          Absolutely.

          They Choose Stupidity‼️

        2. CCIE says:

          +1000. Toyota needs to get their act together! It’s ridiculous that one of the worlds largest carmakers is wasting time producing foolcells and sub-par PHEVs.

  8. ffbj says:

    Hopefully the “best of technology” will include a liquid TMS.

    1. Kosh says:

      … was gonna say.

      1. Clive says:

        It’s only going to get better and better.

        Exciting times ahead.

    2. Jim J Fox says:

      Excuse my ignorance but WTF is a liquid TMS??
      Hint- google it & be confounded, as I am.

      1. Dave86 says:

        Temperature Management System

        For controlling battery temperature. Proper battery temperature control increases battery life.

      2. ffbj says:

        Thermal Management System. I added the liquid because Nissan tosses in fans and fins and calls that a TMS.

      3. Djoni says:

        For some it simply is: The Mean Superfluity

  9. Benz says:

    VW is going to produce the VW e-Golf also in China.

    Will Nissan also produce the Nissan Leaf in China?

    1. Ambulator says:

      Doesn’t the Venucia already fill that roll?

      1. Clive says:

        VW is losing tons of dough daily.

        They had better get cracking.

      2. Jim J Fox says:

        Ham.. cheese… salad… NEVER a Venucia roll!

        1. Ambulator says:

          Sorry, I meant role.

  10. John smithe says:

    The leaf was terrible executed.
    100km range in perfect conditions, if you don’t use the heater or a/c. The battery degredation issues have been huge and yes there are always a few people saying theirs are fine.
    The styling is hideous, not just ugly but astoundingly hideous.
    Why is there no frunk?
    The cost, holy wow the cost. Paying three times as much for an electric version of the Versa.
    I’m bewildered as to how they made it so slow, proper terribly slow. Handling is awful.
    I really wanted this ugly car to be my first electric car but there are too many issues to overlook. I would just drive a short distance really slow and cold in a rage about getting ripped off

    1. Dan says:

      That’s why they had to discount sales and leases so much, including the free charging, to move them.

      I drive a PHEV which I leased at a give away cost and would like to buy (or lease another) one when my lease is done. (thinking Ioniq or?) Maybe an EV but maybe just a hybrid if tax credits are gone.

      I think most EV fans on this website overestimate the demand that will be there when there are many choices (especially without the tax credits) and also overestimate the environmental benefits of EVs relative to hybrids or small efficient vehicles generally. The electricity must be made as well as those giant batteries and rare earth element motors.

      In my experience most people are quite innumerate and have little or no ability to figure out what it costs per mile to operate their EV let alone how much electricity even costs from various sources (ie. home, charging stations, etc.) Let’s ignore the free charging that comes with some vehicles, like my lease, since this can’t last.

      1. Djoni says:

        1.25$ca for every 100 km on my 2012 Leaf.
        Save more than 10 000$ on TCO, mainly gas, oil change or filter for the 147 000 km done at this point.
        And a lot more to come.

        The range ain’t great, but it’s managable.

        Electricity is cleaner every day we live, so this is just a moot point that will fade.

        Battery disposal are also solved.

        But the immediate benefit for the environement are no freaking sound scaring people, no fume, no toxic chemical in my neihbourg or anywhere else suffocating people because electricity is 99% hydro here in Québec.

        And having to drive a truck for my work, I can tell you that it is a hell of a lot more fun to drive my Leaf.

        True that EV alone won’t save the world, but nothing will anyway.
        It take billion of billion drop of water to make an ocean, but ocean are there.

        So be it.

    2. David Cary says:

      Hmm I went 70 miles yesterday in my 5 year old 50k mile Leaf. I had a 100 mile day last week with a small amount of slow charging.

      0-40 is what matters in my neck of the woods and the Leaf is just fine.

      So be all negative. I’ll keep mine

    3. Nix says:

      “Why is there no frunk?”

      Because frmoter?

    4. Jim J Fox says:

      And yet… it is one of the most successful EVs- go figger, bro!

    5. Aaron says:

      100km under perfect conditions? Why have I gotten over 200km in perfect conditions?

  11. Mikey says:

    “Carlos Ghosn was the first CEO among established manufacturers to throw serious money into the EV game, with a goal to take them mainstream.”

    This statement shows typical GM bias. Chevy spent a billion dollars on the EV1, which is definitely “seriously money”, over a decade before Nissan released the Leaf. Then GM released the Volt at the same time as the Leaf. Regardless of what BEV purists may say, Volt drivers ended up driving as many EV miles as Leaf drivers, and the original Volts are still soldiering on (and will be for another decade or more), while the original Leafs are already being scrapped (due to battery degradation), indicating that GM’s strategy for 1st gen EVs was better than Nissan’s. Alas, Nissan is Japanese, so it can do no wrong.

    This is similar to how people think that Toyota is a technological leader, even though they were using carburetors in their small cars long after their competition had gone to fuel injection.

    1. John Doe says:

      The battery issues, are they only related to desert states in the US?
      I’ve never heard of it as a major problem in Norway where the Leaf is a common car.

      1. Mikey says:

        Most Leafs have substantial battery degradation, it’s just more severe in desert states. Five year old Leafs tend to have about a 10-20% reduction in life, regardless of where they’re from. That makes them almost worthless (according to the used car market), since 10-20% off of 75 miles turns a marginally useful range into an almost useless range. Keep in mind that in the cold weather, this can mean a useable range of ~35 miles. Many Leaf drivers initially defended this as acceptable, but now that better options are becoming available, they’re jumping ship.

        1. David Cary says:

          Right, and lets ignore the improvements in range and durability that have come since 2012.

          I stand by my 70 mile day on Sunday. I went up to 70 mph (not mostly) and I ran the heat as it was 50 degrees out. 3/2013 so a few months shy of 5yo.

          And can you do the math for me on a 5 yo new leaf? Will I still be able to go 70 miles?
          Oh – definitely – ok thanks.

          Sure people got burned in Arizona/NV etc with early Leafs and sure they are still not perfect. But honestly for a local car that can be stored in a cool location, it is fine.

    2. Clive says:

      Apples to Oranges

      BEV > PHEV

      Lead follow or get out of the way!

      1. Mikey says:

        Gen 1 Volt > Gen 1 Leaf

        Same number of electric miles driven, so just as “EV”, and much better longevity, meaning a lower carbon footprint.

        Bolt > Gen 2 Leaf

        238 miles of range vs 150, and it has liquid cooling, meaning that it will probably outlast the Leaf like the Volt gen 1 did.

        By the way, I prefer the interior size of the Leaf over the Volt or the Bolt, and I’m one of the few who didn’t mind the looks of the gen 1 Leaf. However, I expect cars to last 15 years, because if they don’t, then they’re expensive and not very environmentally friendly.

        1. Clive says:

          Fair enough.

          I personally have no problem with the looks of first generation Nissan Leaf.

          I have owned two Graphite Grey LEAF’s and I think it looks retro/fantastic especially with the tinted windows.

    3. Birger says:

      I have three colleagues and one friend with a Leaf. None of them are experiencing any issues.

      Also Nissan claimed a bit time ago that after 35000 units was soled in Europe they had three battery replacements.

      Also searching for Nissan Leaf and battery problems here in Norway and you don’t get much hits.

      Go to the elbilforum.no site and into the Leaf section and there is definitely not a plethora of users complaining.

      Sen from a Norwegian perspective the battery problems in Nissan Leaf is an urban myth.

  12. Don Zenga says:

    Did Leaf really hit 300,000 in sales. I believe at the end of 2017-09, it was 290,000. And another 10,000 in Oct is not possible.

    Anyway going close to that mark is a really big achievement.

    1. Tom says:

      Separate article a couple days ago noted that way north of 10,000 of the 2018 were sold in Japan in October since it was launched in October in Japan.

  13. EVer says:

    Ghosn was removed as CEO of Nissan recently; Maybe the new CEO will do a better job of creating customer friendly policies for Nissan’s Leaf customers.

    1. Glen says:

      He wasn’t removed, he stepped down as CEO of Nissan to become Chairman of Nissan. He also is now Chairman of Renault, Nissan and Mitsubishi. Being ultimately in control of three car companies and CEO of one is a lot of work. He is still the main man, but now he has one person under him to run Nissan, Renault and Mitsubishi and he makes sure they’re all doing their jobs.

      1. Clive says:

        Thanks for correcting Mr iIl-informed

        1. Jim J Fox says:

          I love it when smart people do that!

          1. Tom says:

            Yeah I’m pretty sure it was a promotion.

  14. Dave86 says:

    I greatly appreciate Ghosn’s enthusiasm for EVs. However, battery problems with the first generation Leafs plus how Nissan handled that issue has me being very cautious regarding future Nissan EVs.

  15. Delta says:

    In the picture above I hope someone warns Carlos – “Don’t Cross The Streams!!! It would be bad…”

    1. Clive says:

      He’s got the power‼️

      1. William says:

        Go Goshen!

  16. Martin T. says:

    Well done Carlos, someone to see the light way before the others. Lets hope they maximize on their experience and keep the ball rolling. Seriously Plug in EV is the only way to go. I’m a series 1 Volt and I would gladly swap the petrol motor for more batteries and in my use it would be perfect and less servicing as a bonus 🙂 I guess that is called a Bolt now.

  17. david g says:

    Thank you. mr carlos. The leaf is not perfect, but it is a start. proud owner of a Chevy volt and Nissan leaf.

Leave a Reply