California Leads Nation In Tesla Model S Sales, But Which Other States Are In Top 10?

SEP 14 2015 BY MARK KANE 30

Approximately 2,500 Of These Bad Boys Were Sold In The U.S. In September

Tesla Model S

According to Edmunds, the used car market for Tesla provides an opportunity to expand its demographic and geographic reach.

Through the end of July, over 1,600 Model S were sold in the pre-owned market in the U.S.

Some 45% of all new Tesla Model S sales comes from California.

The next 9 states hold nearly 33%, while the remaining 40 states combined are below 22%.

Tesla sold over 50,000 Model S in US, and 75% of them went to those with earnings above $100,000 annually. Less expensive used cars increased the share of buyers with earnings below $100k from 25% to 36%.

Used Model S buyers are also younger – 10% between 18-34, compared to just 6% for new Model S.

We all know that California is the largest market for Tesla (basically true for almost all other EVs), but we didn’t know how sales spread over the other states. Now we know that the best of the rest is Florida.

“Tesla’s brand migration in the used market is also reflected on a geographic level. California’s share of used Model S sales, for example, is only 30.5 percent, compared to its overwhelming 42.5 percent share of all new Model S sales. Meanwhile, used Model S sales are surging in the state of Washington, where its market share of used Models Ss (8.9 percent) is nearly double its share of new Model Ss (4.6 percent). In fact, Edmunds’ research found that in 2015 there have been more used Model S registrations in Seattle than in Tesla’s home market of San Francisco.

Other states that enjoy a significantly larger share of used Teslas include Florida (11.2 percent of used Model S sales vs. 7.3 percent of new Model S sales), Texas (8.3 percent vs. 5.8 percent), New Jersey (5.5 percent vs. 3.3 percent) and Arizona (4.0 percent vs. 1.9 percent).”

New Tesla Model S sales in US (*Data for All Tesla Registrations Since Model S Debut Source: Polk,

Used Tesla Model S sales in US (*Data for All Tesla Registrations Since Model S Debut
Source: Polk,

Source: via Tampa Bay Times

Categories: Tesla

Tags: , , ,

Leave a Reply

30 Comments on "California Leads Nation In Tesla Model S Sales, But Which Other States Are In Top 10?"

newest oldest most voted

It would be interesting to see a sales per capita display, since of course some states simply have much larger populations.

Most of the most populated states are in the top ten.
1. CA-38 million
2. TX-26 ”
3. NY-19 ”
4. FL-14 ”
5. IL-13 ”
6. PA-12.7 ”
7. OH-11 ”
8. GA-10 ”
9. MI-9.8 ”
10.NC-9.8 “

State population listing may be using some old data. I remember hearing that FL had just edged out NY as #3 and according to Wikipedia that is the case. I too would like to see a pie chart with a per capita ranking. HI has only a 1M population but I see Teslas roaming around all the time.

It is a couple years old.

Yes, these numbers need to be weighted by population before the tell us anything.


Weighted by population based on just these 10 states:
CA 45.42
FL 7.43
TX 5.98
WA 4.65
IL 4.39
NY 3.73
NJ 3.36
AZ 1.94
OH 1.18
NV 1.02

I don’t know what you mean by weighted by population, but these numbers don’t look right.

Buying a used Tesla in Texas makes sense, since it is the easiest way to get one thanks to our draconian laws.

Need to swap the captions of the two graphs. The new graph has the used sales caption and the used graph has the new sales caption.

Good eye! /fixed

I would suspect that the “Upgrade Rate” in northern states would be higher than more temperate areas. The primary driver for Model S owners to upgrade 2012-2014 vehicles is getting a “D” and with it the autopilot hardware. Every time I’ve looked at the Northern California CPO inventory, it was heavily weighted to P85 and P85+. Clearly those people wanted a P85D. I suspect that the 60’s and vanilla 85’s sell quite quickly because they’re more affordable.

I’ve been keeping an eye on Tesla’s CPO page for the DC area, and that is exactly the trend I see. There is a large percentage of P85 and P85+, and very few regular 85s and almost no 60s. If any 85s or 60s show up, they are usually the lowest-priced and also usually gone quickly.

Pretty cool that a state that doesn’t allow any Tesla sales ranks third place overall in Tesla new car sales.

Their dealer association doesn’t seem to have the affect they were hoping for, instead they only making themselves look foolish.

Ditto for the 8th ranking state.

Mark C said:

“Pretty cool that a state that doesn’t allow any Tesla sales ranks third place overall in Tesla new car sales.”

But Texas is 2nd place in population, and quite a bit ahead of 3rd place New York. If it weren’t for Texas using State laws to block sales from Tesla stores, Texas might well be in 2nd place.

It would be far more informative if the chart was weighted by population.


Hey Elon, how about a Tesla factory in Florida?

They are barely using 10% of the factory that they have.

They’re up to 25% now.

Other for the win!

Any chance that InsideEVs / Edmunds could share similar data on Chevy Volt, and Nissan LEAF sales nationally?

Seems that Tesla getting all the attention, but the two models have greater delivery numbers.

Here are the population-weighted figures for new car sales. California still dominates but Washington does quite well. Texas, not so much. Surprisingly, Nevada is 4th in sales per capita.

State Sales % per 10 million
California 11.6
Florida 3.7
Texas 2.1
Washington 6.5
Illinois 3.3
New York 1.8
New Jersey 3.7
Arizona 2.8
Ohio 0.9
Nevada 3.6
Other 1.7

Correction: Nevada is 5th. Still not bad for a state with no incentives.

What’s wrong with New-York?

There has been almost as much Model S sales in Belgium as in the entire state of New-York!

I’m thinking that most of the rich people in NYC don’t bother with cars. They are just kind of a nuisance to park & drive in the city. They just use Uber.

Interesting that Maryland does not make the cut. I would have bet it was in the top 10, being a CARB state.

I guess those “buy local” people in California really takes the slogan seriously. LOL

Well, it is partly the ‘buy local’ thing but also the ‘Eat your own dog food’ thing. It is a phrase meaning that you should use the products that you are making and selling.

Northern California is filled with electrical engineers, solar power advocates, new energy entrepreneurs, etc. So buying and using the local electric car is part of the way to move product and market forward. If you won’t use your own product, how do you expect to sell it to others?

Georgia didn’t make the top 10 states. And they had very good state incentives.