Cadillac Sales Chief Says More Plug-In Cadillacs Will Likely Come After Launch of ELR
In an exclusive interview with The Detroit Bureau, Cadillac global sales boss Bob Ferguson revealed that the ELR is only the beginning for plug-ins with a Cadillac badge.
Ferguson told The Detroit Bureau that Cadillac is already giving strong consideration to adding future plug-ins to it lineup. Ferguson hinted that the next plug-in Caddy could be even more upscale and larger in size then the relatively compact ELR.
“I could certainly see a larger vehicle, something even more luxurious.”
Why more plug-ins?
As Ferguson says, the plug-in Caddys, packed with technology, could appeal to a swath of buyers both in the US and overseas that the Cadillac badge, in general, doesn’t appeal to now.
Ferguson offered few specifics on future Cadillac plug-ins, but he did say this in relation to the ELR:
“I’m so optimistic about how well [Cadillac ELR] will do, especially on the West Coast and in the Northeast. It will bring us a lot of new customers, I’m sure. We’re bullish on this technology. This will lead to a progression of [plug in] cars for Cadillac.”
There are no details at this point in time on the future plug-in Caddy. However, we do know that Cadillac has a habit of transforming concepts into production vehicles in near-record times. So, if we see a plug-in Caddy concept hit the stage, it won’t take long for Cadillac to turn it into a launch-ready vehicle. That is, if Cadillac green lights it.
Source: The Detroit Bureau