Cadillac Extends ELR’s Free Charging Station Offer Into Canada

SEP 18 2014 BY MARK KANE 11

Cadillac ELR

Cadillac ELR

Cadillac announced that early adopters in Canada, those who decide to purchase the ELR soon, will receive a complimentary 240-volt home charging station and installation for free, just like in the US.

Full charge takes about 4.5 hours.

Uwe Ellinghaus, chief marketing officer global Cadillac, stated:

“The ELR’s blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself. Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market.”

Through the end of August, Cadillac delivered in Canada 28 ELRs YTD.  Meanwhile,in the US, sales grew to 196 in August and 774 YTD.

2014 Cadillac ELR charging

2014 Cadillac ELR charging

Categories: Cadillac


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11 Comments on "Cadillac Extends ELR’s Free Charging Station Offer Into Canada"

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Dr. Kenneth Noisewater

I wonder what the incentives for ELR are in the GWN…

Great White North? Probably a few lbs. of back bacon eh? 😉

What a sorry joke. Cadillac spent more money announcing it than they’ve earned on those 28 YTD ELR sales in Canada.


Yeah, too bad about the ELR. I had to drive one myself to turn me from a supporter of it to a critic, since I hadn’t seen mentioned what I didn’t like about the car in any press.

Try again Caddy.

OK, I’ll bite – What, specifically, didn’t you like about it?

Dr. Kenneth Noisewater

I wonder if they did consumer testing with the ELR, and asked people what they thought people would pay for it.

I’m thinking ‘probably not’.

‘Tis a shame, really, they should have ungimped its Voltec drivetrain significantly more, enabling sub-7s 0-60 runs. Doable with a shorter final drive, earlier activation of ring gear, and less gimpy software.

I was seriously considering one when my Volt lease ends in December now that actual selling prices are about where they should have started but then I saw one on the road. It’s not nearly as good looking in person as it looks in photos. It just looks fat.

Imagine if it had a 60/85kwh flat battery pack between the wheels and a 416bhp electric drive train out the back.. I’m just mentioning this, because I think it would fly through the door if it did.. Even at that price..

Since it’s a Cadillac, and it only charges at 3.3KW anyways, they should provide free induction (wireless) chargers for them… Would suit it’s intended clientele much more that way, for minimal cost (when factored into the MSRP of the vehicle itself).

Obviously still have the receptacle for plug in use, but at the end of the day an ELR owner should be able to simply park the car, not plug it in.

I was out having a cigarette with my coworkers the other day noticed a Volt in the parking lot and pointed it out. Actually had to walk up to the car point to it directly and explain what it was.
Yesterday, I was talking to a friend who drives for a living and keeps up with most auto news. Mentioned the ELR his response was “Its out already ”
I do now understand why sales of EVs and PHEVs are so low. Especially GM I do feel they’re great cars, but when it comes to explaining why it’s complicated.