Cadillac ELR Sales Expected to be Around 3,000 Units Per Year By Analysts

NOV 25 2013 BY ERIC LOVEDAY 33

Cadillac ELR Sales Expected to Reach 3,000 Annually

Cadillac ELR Sales Expected to Reach 3,000 Annually?

It’s not a Cadillac Volt.

Cadillac ELR Oozes Luxury

Cadillac ELR Oozes Luxury

It’s the Cadillac ELR, an entirely different, luxurious premium machine, according to General Motors.

As such, the $75,995 ELR will not sell at the same volume of the Chevy Volt (not that we ever expected it would).

While General Motors is not setting a sales target for the Cadillac ELR, we get the idea that there’s a figure GM is shooting for: 3,000 per year.

According to Automotive News, IHS Automotive analysts place ELR sales at 2,200 units in 2014 and 2,750 in 2015.  GM “insider” tells Automotive News that sales expectations are higher than those marks, but the automaker isn’t willing to disclose an exact figure.

IHS Automotive is usually rather accurate in predicting annual sales, so let’s say that the mark to beat (or not to beat) for the ELR is 3,000 units in 2015 (or 2,500 in 2014).  If sales crest those figures in the noted year, then we’ll consider the ELR a success.  If sales are significantly below that mark, well…

Source: Automotive News

Categories: Cadillac

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33 Comments on "Cadillac ELR Sales Expected to be Around 3,000 Units Per Year By Analysts"

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Eric Cote

I think it’s unfortunate when people mistakenly say “It’s just a Volt in a suit” or something similar, citing the very similar drive train.

If that is the criteria, then isn’t any Cadillac just a lesser vehicle dressed up in a suit? Show me one that has a drivetrain different than a comparable sized SUV, Sedan, etc. of a non-luxury automaker.

I think the ELR could very much be successful if people don’t mistakenly brand it. While it is pricey relative to a Tesla, it provides two things a Tesla cannot:
1) Cross-country driving without needing to stop more than 5 minutes or find a charging station.
2) Proven quality and service of a Cadillac versus a start-up automaker

These two items may be more of a factor than most people realize, if the non-tech savvy buyers start demanding plug-in vehicles like the Volt or ELR.

JMHO

Brian

You could be right. I’m willing to bet the second factor holds more weight than the first, as most people in the market for a Tesla would be well aware of the superchargers.

I hope this car is a success, but at the same time, I don’t want it to distract GM from making other, lower cost, variants of the Voltec. Eventually, GM needs to create an entire portfolio of Voltecs – compact (Volt), luxury (ELR), crossover (production version of MPV5), and everything in between.

Eric Cote

I really hope GM does make a full line. My hope is that Volt Gen 2.0 will have enough improvements in the cost component to warrant this proliferation.

Bonus points if we can also put the whole hydrogen idea to rest with affordable plug-in battery electric variants.

We shall see…

Brian

Wait, I thought that GM’s plan was to migrate the range extender to a fool cell 😉

Eric Cote

Sure hope not. They’ve touted that their drive train allows multiple options (gas, diesel, fool cell, etc.) but I don’t think their intent as been to go that route exclusively.

Nelson

Had the price been more in the $55K-$65K range pre-tax credit I would agree 3,000 annual sales was possible. At the ELRs current price, buyers will/should be weighing it against a Tesla Model S. My sales guess is 1,500 in 2014.

NPNS!
Volt#671

David Murray

yeah.. I suspect GM will lower the price or at least give out some nice rebates or something in order to drive more sales on the second year.

Rick Danger

I think GM is delusional. We’ll see.

KenZ

I agree that the price is a bit delusional, but 3,000 units a year isn’t all that many. I won’t be too surprised if they get that many. 5-8k/year, THAT would shock me.

Spec9

Yeah, I agree with Ken. I don’t think they’ll sell many because it is priced too high. But 3000 is pretty small number. I’m sure they’ll find some old caddy lovers with money that will want the fancy electric caddy.

Bill Howland

Actually Scott200 compared like-equiped 60kwh model S and the ELR.

To get roughly the same luxury items, the 60 kwh S was around $89,000.

The base S is apparently a very very stripped car. But it would probably be the way I would buy one. However if it is a luxury car you want, then Scott200’s comparison is very valid.

So the ELR is actually economically priced for what you get.. Now, do you like the styling? For me, It needs one more tour around the design studio. But I could see how others could think its ravishing.

Tyler Hilliard

This will not be able to compete with Tesla. I foresee an article very similar to the below being published for the Cadillac ELR.

http://insideevs.com/lumeneo-in-liquidation-after-sales-missed-500-unit-target-by-nearly-500-units/

George Parrott

I will be shocked if GM is able to move even 500 2014 ELR cars without dropping the price at least $20,000.

Yes, it is pretty, but so is/was the Fisker Karma and even…Paris Hilton. I would not choose to live with either every day. Superficial beauty only goes so far, and the ELR is simply not FUNCTIONALLY competitive with other $76,000 options.

Eric Cote

Paris Hilton is not pretty. 😛

Pat

Agree with ClarksonCote on points re range and brand. Both Tesla and this Caddy are beautiful cars. The Caddy has a definite (for me) appeal re style and interior quality and the range thing. Wish it had 5 seats though. Tesla has that no-ICE EV only beauty and the frunk. Superchargers is a nice but in my area there aren’t a lot yet. Maybe I’ll take one of each and not have to decide!

Stan

Imagine you’re one of the first buyers and pay full price for the car and then discover that GM has to drop (out of sheer misery) the price by 20K or so to at least sell some ELR. GM engineering is pretty awesome but I really wonder what the suits are smoking in those boardrooms.

CSS

Easy to answer your question about the suits Stan. They are busy thinking of how they can continue to delay the public’s acceptance/desire for plug in vehicles.
GM has been undermining the public’s access to electrified transportation, both personal and public, since the middle of the 20th century.

ZivBnd

CSS, GM has done more to get cars electrified than any company other than Tesla. I despise their bean counting mentality, but the Volt is a very good car.
If there was a large demand for the electric cars possible today, (i.e the BEV possible given the cost and size of the pack needed to get you 200 miles of range) Nissan/Ford/GM/VW/Kia/Hyundai/Mazda/Chrysler/Honda/Mitsubishi… would all be building BEV’s in at least modest numbers. The problem is that right now batteries cost too much for a normally priced car to get a 200 mile AER. And the Leaf shows us how slowly a 90 mile range BEV will sell.
No GM shenanigans, just the fact that people won’t go backwards on the quality of their cars range.

ModernMarvelFan

In addtion, many of the current charging station in the Southern CA are based on the old EV1 network that GM donated to the state.

So, GM is at worst having a mixed personality. On one hand, it doesn’t like anything pure electric. On the other hand, it will be gladly to do something if it makes money for GM.

Volt is a great product. But it is NOT Tesla.

Ocean Railroader

If they think this car can sell 3000 year think of what is going on at GM and Tesla in that both car makers appear to think that they can make a 100,000 cars a year based off of them being $70,000 cookies each. While at the same time the US economy is in the fish tank.

The only way from here is to go down the market in price range not up.

Omar Sultan

The Tesla Gen II/Model E is moving in that direction–it is targeted to be ~$35K w/o rebate and with 200mi range.

O

pjwood

Tesla is purist, and GM isn’t one to canibalize themselves. That’s clear. It’s more fun these days to speculate which is the next company to come forward with a substantially new maintstream EREV. One that maybe hasn’t shown they won’t do it, by displaying FCV, or CNG. One that needs to come up with something, and isn’t protecting a cash cow (scratch Toyota, and Honda for its new 2.0 hybrid). Nissan? Infiniti? Lincoln? Chrysler? It now seems less about technology, than an assessment of who’s most likely to play the card.

Alan Campbell

With an electric range of 35 miles, and total range of 300 at $75k puts the ELR plug-in hybrid at a disadvantage on many levels.

1. The Volt that it is based on costs just $35k and offers more EV miles and more total range.

2. The Fusion Energi Titanium sedan costs $40k, offers 21 EV miles, 600+ total range, 4 doors, seating for 5.

3. The Tesla Model S offers 300 EV miles, 4 doors, seating for up to 7 and much more power for the same $75k price.

It’s clear that GM does not want or intend to offer many of the ELR models, as the loss per unit would be much higher than the Volt. Overpricing the vehicle is one way to guarantee very limited lease requests. But it is a way for Cadillac to increase the price range for ‘cars’ to $75k, in an attempt to bring Cadillac more upmarket.

@bobbleheadguru

Your are speaking of rational shoppers. Those that spend this kind of money are not rational. They are literally looking for ways to spend their money.

David Murray

Correction on a few things. First of all, the ELR’s “new” specifications state a range of 37 miles. So it is now closer to the Volt’s 38 miles.

As for the Fusion Energi – While a nice car, there is something vastly missing. You will never get the “Ev Experience” driving a Fusion Energi. In pure EV mode the car has anemic performance. If you want to go fast, you’ll need to run with the gas engine on. The Volt/ELR do not have this problem.

And in comparison with the Tesla, if you look at all of the features you are going to want on the car, compared to all of the standard features on the ELR, you’ll find the Tesla is still more expensive.

Eric Cote

But by that same reasoning, nobody would buy any Cadillac make, which we know is not the case.

It will be interesting to see how the numbers truly unfold.

Spec9

It is a Caddy . . . a luxury brand. You are overpaying for a few perks. That’s the way luxury stuff works. It is more about status than useful features.

@bobbleheadguru

People who would buy this car are those that have has many cars as most people have sports jackets. There are definitely 3000 of them.

ModernMarvelFan

Isn’t i8 sold out?

i8 has even less EV miles or seat capability than ELR…

Plenty of rich people will pay for looks and exclusive product…

Bill Howland

Haha, MMF, look at Scott200’s comparison with a similiarly equiped Model S 60 kwh model. The ELR comes out FAR ahead as the value leader by around $14,000. Thats a BIG difference.

What was (re) educational for me is how much Tesla charges for options. And they DO ADD UP.

The reason I forgot was I ordered my Roadster with exactly ZERO options. Not even a 240 mobile evse.

David

The ELR is an embarrassment for GM and indicative of everything wrong with that company. How they can be so delusional to put lipstick on a Volt, charge twice as much, and think that makes it comparable to a Tesla Model S shows that they know nothing about making cars that people remotely want.
Far from helping GM, the ELR is the poster child of everything gone wrong. To even describe it with a straight face is hard. Small car with anemic electric range, slow 0-60 times, unusable back seat, poor gas mileage, $75,000. Double the price of a Volt, already a car not selling well. And I personally think the styling isn’t good either. Big slab looks more like a mac truck with slit windows. uuuuu, but they’re angled wedge shaped makes it look sporty. Or not. Compare the lack of room in the ELR to the cavernous expanse of space in a Model S.
GM’s blueprint for how not to make a revolutionary car.

Ocean Railroader

I had several people who own plug in Fords that they bought them over the Volt do to them not having enough leg room.

ZivBnd

I have a Volt now but my next car will have both a plug and useable backseats. I will never buy/lease another car without at least 3″ more legroom than my Volt.
I love my Volt and I wanted to support the electrification of automobiles but I simply can’t make it work for a substantial portion of the time I use it. But I knew that going in so I am ok with it, for now.