Cadillac ELR Production Permanently Ceased In February 2016


Cadillac ELR

Cadillac ELR

Cadillac ELR

Cadillac ELR

It’s come to our attention that production of the Cadillac ELR ceased permanently back in February 2016.

We foreshadowed this several months ago, but were unable at the time to confirm an actual end-of-production date for the ELR.

Now, from the lips of Cadillac Product Communications Manager David Caldwell, we can confirm that production of the ELR ended permanently a few months ago:

“Cadillac ELR production recently concluded. A very small quantity of ELR units remain available at dealers today. The beautifully designed electrified coupe marked an important step in Cadillac’s ongoing expansion. Cadillac remains committed to delivering new technology, including advanced propulsion. Cadillac will soon launch a new Plug-In Hybrid edition of the remarkable new CT6 sedan.”

From a sales standpoint vs expectations, the ELR was a failure. Even Cadillac chief marketing officer Uwe Ellinghaus openly admitted to this:

“Put it this way: The ELR’s a big disappointment; there’s no denying, yet still I want it, and want it because it is a statement how progressive how Cadillac is and that we can tackle electromobility in the brand.”

“So a coupe two-seat is already limited, right? Then, we spec’d it to the maximum degree and said we don’t want a rolling declaration of sacrifices, and I approved that as well and said, no, we don’t. We didn’t want to position it as a green car, right? So I like the luxury features, but it priced it into a level where people started comparing it to, dare I say it, the Tesla. And then they said it has the same price. Nonsense, because our car comes fully equipped and the Tesla is completely naked. But the Tesla is a four-door, right?”

“And that’s why my outtake is; we no longer go down this road that we have a certain car that has the electric credentials, the green credentials. Going forward, we’ll simply add plug-in hybrid-electric modes into almost all our cars.”

Farewell ELR….you’ll be missed!

Source: Hybrid Cars

Categories: Cadillac

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61 Comments on "Cadillac ELR Production Permanently Ceased In February 2016"

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So they finally admitted they priced it way high to give the appearance of competing with Tesla.

No, they still refuse to admit their pricing did it. They tow the line that it was just “too premium” for the market with the implicit message that the pricing accurately match the features. That’s the bogus part. The car’s feature set was exactly comparable to the $50-$60k coupes it could have competed against – the 3 and 4 Series, for example.

The Voktec drivetrain cost versus the higher performance drive trains in other cars in that segment should have been close to a wash but Cadillac tried to be greedy. When the car’s street price became about 50-60k, it moved inventory.

– ELR owner

Totally, it was all about pricing. I still don’t understand why it wasn’t a 50’ish car. Instead they priced it at 80k in Canada… no wonder.

“Going forward, we’ll simply add plug-in hybrid-electric modes into almost all our cars.”

Guaranteed failure. If you made all your hybrids by taking an electric car and shoehorning in a gas motor, do you think they would sell?

Depends on how you define “failure.” For example, this has been Ford’s approach. And granted, they don’t have the best EVs/PHEVs on the market. Everyone knows that. But they still sell a lot of them and their investment and risk has been minimal compared to something like the ELR.

Yeah, that’s how the old car-guys think. Regular EVs are green compilance cars and Teslas are just more luxurious and sportier. Think like BMW i3 and i8. One green compilance, one expansive and sporty.

Truth is – EVs are better cars (performance, usability, durability…) and shouldn’t be made for one ot two niches.

Lol, yes, Tesla durability is LEGENDARY!

In actually, the more durable car is the Volt on which the overpriced ELR was based.

I said EVs in general and the Volt is mostly used as one, right? Besides – my point is about marketing / market design.

In actuality, I think, is the word you were actually looking for. Plus you don’t really address Cavaron’s point. Which is that evs are simply better. Of course somehow you construe that as an opportunity to attack Tesla. Go Figure the odds of that happening.

I’m shocked, Shocked, to see Spiegel bad-mouthing Tesla in this thread!

Yeah! Howdy!
“If you push something hard enough it will fall over.” How can we best illustrate the stubborn consistency of this eternal principle? By walking down this shady New England lane in 1886. We stop before the grounded iron gate of Sir Mark Spiegels, Institute of Tesla shorts…
[Firesign /Theatre]

BTW A little more shade gets thrown GM’s way:

File it under: We Fudged Up!

Over near the tomb of the unregistered Tesla shorter 🙂

Mark B. Spiegel said

“Lol, yes, Tesla durability is LEGENDARY!”

The pretend laughter from serial paid Tesla bashers and short-sellers is ringing very, very hollow these days! 😀

Since Tesla’s first in-house model is only four years old, nobody knows how “legendary” the Model S’s durability will be. I guess our resident professional Tesla basher is confusing durability with what Consumer Reports calls “reliability”, which means the frequency that Tesla’s very pro-active service guys adjust or replace something on the car.

Given the fact that there are now almost no Model S’s in Tesla’s CPO program, it sure looks like the market at large expects Tesla’s cars to last quite a long time! And if that’s not a measure of perceived durability, I don’t know what would be.

But Mark, please do continue to keep us entertained with your increasingly Ludicrous™ and ever more desperate attempts to bash Tesla Motors. 😀


We would debate about the ELR till the cows come home – but Cadillac has lost the potential to create an entry-level Cadillac. Like the Mercedes CLA – not fantastic, but sales are still above its expectations.

There’s that, and there’s a truly eye-catching sculpture missing from now on that had much potential to offer beneath the skin. (I’m Not ashamed to say I love this impractical, misconstrued and over-decked carriage.)

Whatever, Cadillac. You’d rather make money than make a difference. I don’t see this company making a relevant, fully-electric vehicle until it is actually cheaper to do so, and every other make has already been doing it for years.

I’m pretty sure that is the goal of every company on earth.

With the notable exception of…

… ones that are out of business?

Well I paid only a few thousand USD more for my 2014 ELR than I paid for my 2011 volt. I tire of hearing how ‘expensive’ the ELR is in every article – deals can be had for the patient. – And in my case I got much more for my Roadster in a trade than I ever thought possible. The ELR didn’t actually cost me a cent. Not bad for exchanging a 4 year old car out of warranty often in the shop for a trouble-free brand new vehicle. It is decision time for me, – whether to trade in my 2011 for something else, or put in new tires and brakes and let it roll for another 5 years. I’ve decided to keep the volt 5 more years, and invest in bringing it up to snuff. The 2016 volt isn’t compelling enough for me to replace my 2011, in fact, some features of my 2011 are much superior to the 2016 from an ergonomic point of view, and there is no questioning the 2011’s historical longevity, what with 300,000 mile models still running with like-new performance. Who wrote this article? There is fine leather seating for 4 people… Read more »

I was going to say something about 2 seater in article, but glad I waited to see your comment. Looking back, ELR seems it’s well matched to BMW i3 REx. Had they priced it in $50K range and made available world wide, I’m sure it would’ve done well, as well as i3 REx or even better in areas without DCFC. ELR will be missed for what could’ve been a huge success.

I guess GM does that often. EV1, ELR, and SparkEV when it’s cut. Maybe SparkEV’s already cut; inventory shrunk from 490 in May 1 to 390 couple of days ago to 349 today. Jay Cole was being optimistic that there may be more penned up, I’m not so sure after hearing ELR news.

Reading the comments “Bill” apparently paid even much less for his ELR than mine – of course, I also benefited from a great trade-in deal. The particular dealership had the expertise to find customers who WANTED a used Roadster in good condition – mine was ultimately shipped to Texas, where I answered several questions of the ultimate purchaser – who also was very glad he dealt with my dealer. My beef is these native Audi and BMW guys now suddenly in charge of Cadillac. They are increasing sales, but both of them hate EV’s – DeNyschen stating in the past that EV’s are stupid – people should buy ‘clean diesels’. We know how that turned out. Now the Audi marketing dude doesn’t know how many seats are in the ELR? I’m glad the ELR was manufactured prior to both these clowns being hired. I see little bottom line incentive to prematurely stop manufacture of the 2016 ELR. Since they decided there would be no 2017 (another big mistake, but whatever), there is minimal cost just taking existing equipment and making inventory, to be sold as soon as buyers want the car – which I suspect will be sooner rather than… Read more »

I agree my ELR has everything I wanted in a car even today allot of people have never seen one. When I bought it, it was over priced and dealer though they would have a hot seller. They has some more which I gave $20,000 than they sold rest. I felted I was rift off. But I enjoy the car how about the future founding parts

Bill Howland said:

“…a trouble-free brand new vehicle.”

Bill, congratulations on your new ELR!

I hope that you still like it as much as you do now, after you’ve had it several years. We’ll hope all your problems with that Roadster were an aberration.

And thanks for letting us know the ELR has superior suspension. Nice to know that all that extra money Cadillac wants, as compared to the Volt, pays for more than just snazzy exterior styling.

Thank you. As partial confirmation of what one dealer told me that the PHEV CT6 is not actually going to be available for 2 years, I picked up a ct6 brouchure at my favorite dealer today. Absolutely no mention of the plug-in model.

I sure wish they’d dump the EV-hater DeNyschen. But the CT6 is nice- but I told my dealer that they can show me any car they want – as long as it has a J1772 on the side of it. – Otherwise, I’m not interested. If everyone told them that, the point would sink in soon enough.

By the way, the attractive $499 lease apparently is generating interest. My salesman has said the dealership has moved more 2016’s in a few months than they have of selling TWO YEARS worth of 2014’s.

You may have got yourself a good deal. But the list price was high and thus many people didn’t even bother.

The ELR was a disaster start to finish. You can’t just gussy up a Volt and sell it for the twice the price. Especially when the really cool Tesla was also on the market at a similar price.

Almost forgot: Received $7500 cash for purchasing the ELR last year. So it was an even better deal. $7500 lower tax bill means less real $$$ shelled out to the IRS.

The ELR never really impressed me. The idea of a luxury PHEV was exciting at first but I lost interest quickly. But I pretty much lost interest in all PHEVs when I bought my Fusion Energi and experienced the limitations of PHEVs.

I think the Volt is already considered a luxury PHEV by many people. So the ELR’s competition ended up being from Cadillac’s sister company, Chevrolet. I think there needed to be much more distinction between the ELR and the Volt so the Cadillac’ version could compete better on its’ own merits.

“But I pretty much lost interest in all PHEVs when I bought my Fusion Energi and experienced the limitations of PHEVs.”

This statement is a fine example showing that all PHEV’s are not created equal. It’s why GM calls the Volt and ELR an EREV. Battery first, gas later, no performance compromise.

*Drops Mic*

I know 3 people that have ELR’s and they all love them. bill h is one of them. note that he traded in a tesla and got the ELR. I’m half way tempted to pick one up. I wonder where the few left are located.

I think you have to consider the ELR as a car separately from the ELR as a product marketed and sold by GM. The first is pretty damn good. The second is atrocious.

Check out or other such sites. Founds many 16s at 53k and 14s in the 45k range. Both before federal rebate.

1. Niche market 2 door coupes
2. Price point

Something not mentioned about the ELR “failure”. Like the Spark EV – another limited-market electric vehicle – the ELR was used by GM engineers to “test” new EV and EREV technology that GM now has added in various forms to the Gen 2 Volt, CT6 PHEV, and Bolt EV.

– regen-on-demand control with on-steering- wheel paddles (Gen 2 Volt and Bolt EV and maybe CT6)

– “blending” ICE power with electric motor power to enhance acceleration, along with taking the Gen 1 Voltec drive train to it’s engineering limits (Gen 2 Volt and CT6)

– exploring the limits of the LG Voltec battery pack charge/discharge cycle (Gen 2 Volt/CT6)

From a sales standpoint, the ELR was a “failure”, but parts of its advanced Voltec 1.5 engineering DNA lives on in GM’s next generation of EV’s, EREV’s and PHEV’s. That’s the type of failure that GM engineering can definitely be proud of.

The thing is, ELR was well positioned against BMW i3 REx if pricing was similar. If it was sold widely at similar price, it would’ve done as well or better.

Same goes for SparkEV. When it’s cheaper and quicker and comparably sized as Zoe, one of the best selling EV in Europe, having it widely available could’ve been a big hit.

Going forward, there will be CT6 (high end), Volt (PH), Bolt ($30K EV), but nothing on low end. For some (many?) who need van/SUV/truck, low end EV is just what’s needed.

HVACman said:

“…the ELR was used by GM engineers to ‘test’ new EV and EREV technology that GM now has added in various forms to the Gen 2 Volt, CT6 PHEV, and Bolt EV.”

Okay, but how does making a limited production, “test market” car help an auto maker develop or refine a new drivetrain better than building a prototype and testing the heck out of it? Perhaps it’s by exposing it to members of the general public, and so getting their reaction, instead of all the test drivers being company employees?

But is the additional input from a wider set of “test subjects” worth the expense of actually tooling up to produce a limited edition car?

This question probably doesn’t have a simple, binary, yes/no answer. But I think it’s worth pondering.

PM-PU – good points. Here are my thoughts on them.

GM is not alone with this product development strategy. I believe most of the 1st generation low-sales-point EV’s and PHEV’s released the past few years were more intended to get actual on-the-road retail-customer-use data than to achieve “compliance” points. Think Kia Soul EV or Fiat 500e, for example. We chuckled at these “lame” EV efforts. But now, seemingly out of nowhere, Kia/Hyudai releases the compelling Ioniq line and FCA has the Pacifica – definitely not laughable EV toys. Engineers have to learn on-the-job, too. But they don’t really learn how to do a retail product by just building/testing “lab experiments”. They have to be under the gun to design something that someone they do not have any control over actually will buy, then drive and use as a regular car, every day, on real roads. See what breaks. See what shines. Not company engineers taking it home for the weekend to test.

GM finally came clean about the Spark EV’s vital role in helping them to better-design the Bolt’s propulsion system last month at the SAE World Congress when they presented a technical paper on the Bolt development.

As I recall there were a number of people lambasting the ELR, as a glorified Volt.
Plus that was at least one case where the commercial campaign received more negative press than the actual car. Talk about turning assets into liabilities.
GM must come to the realization that people are not as easy, these days, as the once were, to B…S…!

GM still didn’t got it – forget abou the Tesla comparison. Fact is: 99% knew it was a Volt based car that would go for 45 – 49kUSD, but not for 75kUSD, especially with the limitations on performance and flexibility ( coupé).

Turboro said:

“GM still didn’t got it ”

Perhaps you meant:

“GM still doesn’t get it.”

GM could not convince enough 1%er’s to buy the ELR.

Will GM be able to convince the rest of America to buy their more expensive Bolt, over the Tesla Model 3?

Magic 8 Ball says… “Doubtful”

Anon asked:

“Will GM be able to convince the rest of America to buy their more expensive Bolt, over the Tesla Model 3?”

No of course not.

The problem we have is with GM management.

GM engineers do a great job. The power trains in the Volt and the ELR are bullet proof.

The BoltEV’s power train will also meet the same standard.

So “GM” is not “GM”. You have to distinguish between GM management and GM engineers. The engineers do a great job…..and then management does what they do.

As I said in an earlier post Tesla has some real reliability problems. They have great intentions and can design a nice looking and performing desirable car, but the reliability is really a sore spot and it makes me worry about being one of the early buyers of the TM3.

Too bad. I love my ELR

I considered getting a 14 ELR knowing that deals can be had. But I wondered how parts and support would be like long – term (say, 5th or 6th year of ownership.)

I did get the 16 Volt – and unfortunately (because it is a very nice vehicle) THAT only made me dream about / long for the ELR!

Should be okay for several years out. ELR shares much for the other Cadillacs, and the powertrain is close to the 1st Gen volt with much more power.

I picked one up and have enjoyed it so far. I hope to keep it for a long time. We already know they over engineered the Gen 1 Voltec system. (300,000 miles and counting)

“much with” not “much for”

I’m loving my 2014 ELR for which I paid less than a new Volt would cost. It’s one of the most striking designs to come out of GM this century and will likely be a future concours darling. With a final production total likely under 3,000 it will go down in history as one of the rarest Cadillacs.

I maintain that the ELR’s problem was its performance, not its price. People seem to have no issue with paying $80k for a high performance Tesla.

By the way, there is only a one-month supply of ELRs left, ranging in price from $40k to $80k.

Well, there are other widely reported problems with the ELR. The one I remember is a back seat which doesn’t have enough leg room for normal adults. Why bother to put in a back seat if it’s too cramped for normal use? Might as well have just made it a two-seater or just put a couple of child “jump seats” in the back, like the optional 3rd row child seats in the Tesla Model S.

It’s refreshing to see so many posts from ELR owners who like their car very much. But let’s keep in mind that you can see the same thing for literally any car, no matter how well (or how poorly) it’s designed and built.

I am sorry to see the end of the ELR. My recollection though was that it was always intended as a limited run vehicle. I believe that had the ’16 ELR been released with its performance and price in 2014, the marketplace would not have been so hostile.

I do love the car though. I got one in March, 2014 and just replaced it with a white 2016.

At least, possibly in form, the ELR will visually live on in the 2018 Corvette C8.

The one thing I’ve noticed is that GM has evolved its EV powertrains and batteries through multiple iterations in a rather short time. It looks like their strategy from here on out will be proliferating plug-in hybrids onto their standard models following Ford’s lead with their Energi approach, and having a handful of dedicated EV models like the Volt and Bolt.

With the Volt and Spark getting new updates in 2016, the ELR and Spark EV are not high enough volume to justify dedicated sheet model (the 2016 Spark EV carried over the previous year’s body style, while the ICE version went to a new design). Between the Volt, Spark EV, and ELR, it seemed that GM was using those first gen models as rolling labs for refining their EV technologies, and trying different approaches.

And kudos to GM for continuing to develop its in-house EV tech. I carp at them a lot for not moving to put any compelling long-range EVs into high volume production, but GM is definitely positioning itself to move rather quickly when the EV market really starts taking off. So it looks like GM will be in a much better position to survive the rapid growth phase of the EV revolution… unlike, say, Nissan or Toyota or even Volkswagen.

GM will very likely not be the Kodak or the Blackberry of the EV revolution!


Easiest Math on the Planet:

Chevy Cruze $16k plus $16k = $32k Chevy Volt
Cadillac ATS Coupe $38k plus $16k = $54k

And THAT should have been the price of the ELR!

Perhaps your math works for the ATS and ELR but I don’t understand why the continued comparison of the Volt to a Cruz. Not even remotely the same, hell the floor mats don’t even fit one platform for the other. They are two completely different cars.
This is the number one issue Chevy has with promoting the Volt. They (dealerships) and the uninformed insist on comparing it to a Cruz.
In vernacular people might understand, it AIN’T no stinkin Cruz!!!!

The ELR would have been a success, if they would have added the Volt drivetrain to the ATS sedan with a less than $10k premium. 30+ miles of EV range, or over 100 MPGe in a luxury sedan would have had Cadillac ahead of the competition. Now BMW and MB lead once again.

But then again, GM put the new 200 mile EV drivetrain under a ecobox body, instead of the nicer brand new Volt body(that still only really seats 4). Again, what were they thinking?

GM literally did the Tesla plan but BACKWARDS. They started with a relatively low priced plug-in (Volt) and then tried to sell it later as a high-end luxury car (ELR).

Total failure.

I knew ELR was a failure at the price/performance level it was released. GM later tried to upgrade the performance AND drop the price, but the damage was done and it was too little too late.

You can’t charge a top Cadillac price while you are the slowest Cadillac in the lineup at the initial release. It is just common sense that somehow Cadillac marketing lacked….

Anyway, at least ELR should be a great “collector” car. =)

Let’s not forget the fact that the GM geniuses decided to market the ELR with a snotty, snotbag snoot who told us why he was better than us for buying an ELR… rather than selling us the cool aspects of the car and the sharp looks. It was one of the few cars that actually looked like its cool concept version. I liked it alot but for the price. If the geniuses had sold more of the sizzle and priced it much more reasonably they would have sold far more of them. Makes one wonder about their motives.

GM employs several advertising firms, but agreed – GM should hold them on a tighter leash. As you alluded – none of the ‘ELR OWNERS’ remotely resemble me. I’m in favor of the basic hard – sell type of advertising. List the car’s features and tell me why I should buy it. The car is stylish enough that a picture should be worth a 1000 words. I didn’t even know about the sophisticated suspension (better strut assembly in the front, plus Watt’s Link – or whatever it is called, and other things, in the rear. I had to read several articles in traditions media (Car & Driver for one), who mentioned that the VOLT did *NOT* get this treatment due to the expense, but the fact that these dollars were spent in the ELR to make the car have the fine performance of a Luxury Sport Coupe. I didn’t know this until after I purchased the car, but you can definitely tell the difference when you take a corner too fast between the 2 cars. The pricey run-flat LRR tires also help. People may question why would the same person purchase a 0-60 4.1 second vehicle, and then go to… Read more »