Cadillac ELR Arrives Early, Manages To Sell 6 Copies In December

JAN 3 2014 BY JAY COLE 18

Some Cadillac ELRs Get Loaded Up Outside GM's Hamtramck, Michigan Assembly Facility On December 17th, 2013

Some Cadillac ELRs Get Loaded Up Outside GM’s Hamtramck, Michigan Assembly Facility On December 17th, 2013

How many times have you heard this one?  “Automaker ships plug-in electric car early!”

We Are Quite Sure Even 'the General' Isn't Quite Sure How Many ELRs It Will Sell In 2014

We Are Quite Sure Even ‘the General’ Isn’t Quite Sure How Many ELRs It Will Sell In 2014

If you said never, you would be probably be spot on – that is at least until this month as new Cadillac ELRs left GM’s Hamtramck, Michigan plant on December 17th, 2013 – a month ahead of schedule.

And while GM did managed to start 2014 with about 60 available for sale, they did also sell 6 copies in December.  The Cadillac ELR starts at $75,995.

Of note: There is also a limited edition, 100 vehicle run of  Saks Fifth Avenue ELRs available from $89,500 if exclusivity is your thing

So, just how many copies of the 37 mile extended range Cadillac will GM ultimately produce and sell in 2014?  It is still way too early to tell.

However, as this is the debut month for the ELR, we can now re-issue our totally obscure, but oddly satisfying (and not statistically relevant in any way)  “Top Plug-In Cars Debut Month Sales Results” list:

The Chevrolet Volt Leads The Way For Debut Month Sales.  The Spark EV Checks In A Little Lower

The Chevrolet Volt Leads The Way For Debut Month Sales at 326 cars, the Chevy Spark EV Checks In A Little Lower at 27 Sold.

  1. Chevrolet Volt – 326 (Dec 2010)
  2. Fiat 500e – 150* (July 2013)
  3. Ford C-Max Energi – 144 (Oct 2012)
  4. Ford Fusion Energi – 119 (Feb 2013)
  5. Mitsubishi i-MiEV (then just the ‘i’) – 80 (Dec 2011)
  6. Toyota RAV4 EV – 61 (Sept 2012)
  7. Smart ED – 60 (May 2013)
  8. Porsche Panamera S-E Hybrid – 35 (October 2013)
  9. Chevrolet Spark EV – 27 (June 2013)
  10. Toyota Prius PHEV – 21 (Feb 2012)
  11. Nissan LEAF – 19 (Dec 2010)
  12. Tesla Model S – 12 (June 2012)
  13. Honda Fit EV – 7 (July 2012)
  14. Cadillac ELR – 6 (Dec 2013)
  15. Ford Focus Electric – 2 (Jan 2012)
  16. Honda Accord PHEV – 2 (Jan 2013)

2014 Cadillac ELR Statistical Rundown:


0-60 mph:7.8 sec. – range extending mode 8.8 sec. EV mode
Top speed (mph):106 (up from earlier estimate of 100 mph)
EV range (combined city/hwy):37 miles / 60 km
EV / Extended range:More than 345 miles / 555 km (pending EPA certification), including EV on fully charged battery and full tank of fuel (est.)


Other comparisons of note between the Cadillac ELR and Chevrolet Volt:

      • Cup Holder Of The Future Today!

        Cup Holder Of The Future Today!

        Weight: 4,050 lbs – Volt: 3,785

      • Length: 186″ – Volt: 177″
      • Width: 72.7″ – Volt: 70.4″
      • MPG (ICE): 33 MPG (est) – Volt 37 MPG
      • MPGe: 82 (est)- Volt: 98
      • Heated/Cooled Cup Holders With Motorized Cover: 2 – Volt: 0


Full “as of now” Spec Sheet On The 2014 Cadillac ELR:

2014 Cadillac ELR Specs (page 1)

2014 Cadillac ELR Specs – Click To Enlarge (page 1)

2014 Cadillac ELR Specs - Click To Enlarge (page 2)

2014 Cadillac ELR Specs – Click To Enlarge (page 2)

2014 Cadillac ELR Specs - Click To Enlarge (page 3)

2014 Cadillac ELR Specs – Click To Enlarge (page 3)



Categories: Cadillac, Sales


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18 Comments on "Cadillac ELR Arrives Early, Manages To Sell 6 Copies In December"

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I wonder why the battery is so much heavier than the i-MiEV’s. They’re nearly identical capacity, but the Cadillac’s battery weighs 33% more. (150kg vs. 198 kg.) It might have to do with the larger motor needing more power in the Caddy…?

Aaron I think the ELR battery is both water cooled or heated, and it is also run conservatively. I’m not familiar with the Imiev scheme (maybe you could clue me in), but I believe every individual of the 288 cells is monitored in the Volt and Elr)

I think GM was to build 270 ELRs in December, so they had to go somewhere. shows 60 in stock nation-wide.

So is this a good way to roll out the ELRs? Maybe a slow trickle for the early adopters is this the plan? And, a good plan for profitability?

Maybe they don’t have enough cooperation from the dealers to support a bigger rollout?

My sinister side says they are setting this car up to fail. Mainstream media in six months, with its lack of context, will report lackluster sales for the car? You just have to question GM’s endgame?

Given the price and the fact that the platform, powertrain, and suspension are all basically GM “parts bin” items in a new combination, I suspect that GM doesn’t need to sell a huge number of these for profit. From a manufacturing standpoint (materials and cost to combine them) it shouldn’t take many sales to reach profitability. Factoring in design and tooling costs it could probably turn a profit in a somewhat “normal” product-cycle time of 5-7 years with a mid-model refresh (headlights/tail lights, maybe a new trim level or something).

But the importance of the ELR, like the early years of the Volt before it, is not in the dollar signs. It’s about introducing the luxary car consumer to PHEV technology (which will be mainstream in another decade or two as battery costs fall and fossil fuel prices rise), and giving the up-market PHEV buyer a luxary option.

Hey Jay, just a heads up; your Plug-in scorecard table doesn’t have the ELR heading up top, just a blank spot.

Kudos on the quick reporting on this and all other sales today!

IMO…those interior color combinations in the pictures above are awful. Light brown and grey? Icky!

I kind of like all the buttons on my Volt. It just seems more high tech. I know old reverse thinking people complain about all the buttons and complain it is too difficult to learn them. I still like them though.

Dr. Kenneth Noisewater

I’d rather have a touch display like the Tesla, preferably with haptic feedback like a smartphone’s vibration. Also, multitouch capacitive displays have spoiled me, they really need to be everywhere even if folks with driving gloves need to stitch in some capacitive thread to register touches.

I find day-to-day the buttons aren’t really sensitive enough and require a bit of mashing to get them to register.

Lol, Look at the pic with the Volt and the Spark, speaks for itself why its sales are low.

Not really. The Spark is only sold in select markets. That’s problem #1.

82MPGe? That’s worse than the 85KWh Model S at 89MPGE combined EPA. I’m glad it’s an estimate because I’m sure the ELR does better than 82MPGe real world average.

And how are they able to sell ELRs without EPA stickers on the windows? I haven’t heard of this before. I guess the owners will find out on their own for now.

Such a nice car. Love my Volt, and this is the next and better thing.

For 75.000 I’d unquestionably prefer a Tesla – which is not on your list!

Well, the got ALL the “early adopters” for this pricing joke.

Tesla, EV1, Volt, Prius and a hundred more vehicles that were all designed by me. I started designing cars when I was a kid.
Yada… Yada…yada now it’s time to quit.
Chances are… your driving one already.
The Volt took twice the time to design as some of my supercars.