Cadillac ELR Deal – Up To $13,600 Off MSRP Plus $7,500 Federal Tax Credit

JUL 9 2014 BY ERIC LOVEDAY 52

Cadillac ELR

Cadillac ELR

Cadillac ELR

Cadillac ELR

The expensive ($75,995 MSRP) is seeing its price slashed by up to $13,600, according to various reports on GM-Volt.com.

Per an email sent from a Cadillac dealer in Florida:

“We just got $12,000 off incentives on the purchase of a new Cadillac ELR. Plus you get a $7500 tax credit! If you have not seen or driven this amazing vehicle, you need to come in and test drive one. This is the New electric vehicle from Cadillac, and it not only will save you a bundle at the gas pump, but it looks and drives amazing, Stop in today for a test drive.”

But $12,000 off is just the tip of the iceberg.  A dealer in Austin, Texas offers this $12,000 off, plus it claims to be “flexible on the pricing.”

Meanwhile, in Maryland, a Cadillac dealer is offering “at least $13.6k off MSRP on the 3 ELRs they have in stock,” plus the $7,500 federal tax credit and “USAA insurance credit, military discount…” and so on.

As the GM-Volt.com post states:

“So in MD, a $77.7k ELR is already down to $64k without any haggling. If you subtract the $7.5k fed credit and $2k state tax credit, you’re down to $54.5k bottom line…”

Weak sales of the Cadillac ELR have no doubt contributed to this downward pressure on pricing.  How low will it go?

Source: GM-Volt

Categories: Cadillac, Deals

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52 Comments on "Cadillac ELR Deal – Up To $13,600 Off MSRP Plus $7,500 Federal Tax Credit"

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Prices will go down to where they should have launched at, around the low to mid 60s, so after the federal rebate, its around 55K.

That’s what I was thinking. It’s basically going to be what it should have been from the start. I guess they maximized their profit on the 400 they sold.

Check the Volt Facebook list; John Jones Cadillac in Indiana is doing $20k off the MSRP on the two they have in stock, in addition to the tax credits.

I think they’ll end up around $49,999

which is where they should have started and stuck to.

Add another 10k, and its in the maybe dept.

if this thing had 4-doors, I may have seriously considered it with the $20K discount

If only GM made a four door with this exact drivetrain and chassis for less than half the cost…

Would that not be a Volt?

“wooosh!”

🙂

You can have a Volt with the same drive train and most features for under $35K not including government rebates. Where was GM going with this vehicle?

Sure it has better styling and the Cadillac experience. Did they really expect premium buyers to become walk-in and buy when Model S is out there for nearly the same price? WOW ..

Who makes these calls at “The General”? They must be seriously out of touch with reality.

ELR’s styling is quirky. Volt looks great except the rear could be an inch longer and tail lights should be lower instead of being so high and also the window trip could be cleaner.

when it was the “converj” virtually everybody fawned over its appearance and wrote about how much they wanted to buy one. now that it has been introduced people seem to want to criticize GM for one reason or the other.

this is why it is such a bad idea for automakers to pay too much attention to comments on blogs…sheesh.

for my part this is a really good development. when you include the sales rebates that some states give, this car, which is sold effectively fully loaded, comes in at around $50,000; basically about $5,000 more than the Volt was selling for a couple of years ago.

it seems to me that any reasonable person should plainly see that is an incredible deal for a car with this design, appointments and refinements in ride, handling and battery utilization. it also shows that GM is listening to the critics. so now it is time to see whether the critics will actually put their money where there mouths are…

Critics don’t buy cars and the Volt is under $35K today. The ELR is perhaps worth $45K to buyers before rebates. I say this because a buyer who can spend $45-$50K, means you are now competing for buyers who can also choose BMW, Audi, or Mercedes-Benz. The rebates gives dealers a powerful tool. If the price goes much above $45K advantage goes away.

Dr. Kenneth Noisewater

when it was the “converj” virtually everybody fawned over its appearance and wrote about how much they wanted to buy one. now that it has been introduced people seem to want to criticize GM for one reason or the other.

this is why it is such a bad idea for automakers to pay too much attention to comments on blogs…sheesh.

No, it’s why GM should employ only people who aren’t complete imbeciles when it comes to pricing and consumer expectations. Converj at $50k? Pretty compelling. Converj at $75k? Pretty goddamned stupid.

by your reasoning, $50,000 is a reasonable price for an ELR but people pay more than twice that amount for a (not as well designed) Tesla Model S; either your reasoning or Tesla pricing is ridiculous.

i agree that $50,000 is a compelling price for the ELR, but that is because it is a really good price. in my opinion the big mistake that GM made was that they should have made the EV range of the ELR something in the vicinity of 100 miles. what GM possibly failed to appreciate was that electric driving is a “premium” feature. critics would have still dinged the ELR if it didn’t do 0-60 in 3.2 seconds, but what the critics don’t tell you is that you can’t get the range if you want to engage in showboat driving antics.

it can probably also be said that GM failed to remember the lessons of the Cadillac Cimmaron…

GM has lost touch with their customers!!!!

GM’s marketing and planning team continue to “fail” at marketing and sales projection for their electric product…

Volt at $35K and ELR at $49K would have been a perfect combo…

Totally agree. I would have gotten the ELR instead of the 2014 Volt that now sits in our garage if the ELR had come in at anything under $55k.

The Volt at $15K and ELR at $25k would be even better, but people’s desires for price points don’t match reality with manufacturing and supply costs.

Dr. Kenneth Noisewater

Marginal cost of Volt is ~28k IIRC, presumably the marginal cost of ELR would be closer to ~40k given the features, materials, and slight platform mods/tooling. >80% margin over marginal cost is a bit rich.

Agree but the move to cut prices that much it does not make good image of the car. I wonder how the few buyers that paid full price may feel at this point.

Dr. Kenneth Noisewater

Like the chumps they are?

This is no different than other EV initial pricing mistakes (Rav4 EV, Ford Focus EV, etc).

GM tested the market for the ELR and lowered the transaction price in response to the lack of interest.

It doesn’t look like GM will make any more of these ELRs until the Voltec 2.0 is released.

Still too expensive. Dealers have a 700-day supply for the ELR. I really can’t see a 2015 model being produced.

…and give my two dials? No way.

Yep – The price premium for this car over the Volt is just ridiculous. It would probably sell “ok” for a base price $45,000… which would be a $10,000 premium over the Volt.

I would really like to have heard the conversations that must have taken place in the board rooms when they were discussing the price for the ELR.

+1

Well . . . the probably got a few suckers to buy at that bloated price.

Yes they did .. 390 of them! I wonder how they will feel when they find out they spent $14,000 more than they should have? I’d say they probably won’t be buying another Cadillac very soon 🙁

Volt prices went down after I bought mine. Same thing happens when I buy a lot of stuff. 15% discounts when they are no longer bleeding edge.

Do I care.. nope.

Volt prices went down for reasons other than that they started out with gouge pricing.

My question is, was it worth it in the long run for GM to screw the first 390 people who bought their new ELR? Not the smartest way to welcome new Cadillac customers, IMHO.

Really? You must be doing very well …

people make judgments about how much stuff is worth to them. any given market clearing price will capture all purchasers who are willing to pay the market clearing price or more.

in my opinion, the Volt is well designed, both inside and out, well engineered and has premium driving characteristics. if the Volt had had a BMW nameplate, nobody would have complained about the pricing. but the Volt has a Chevrolet nameplate and apparently to many people, the price of the Volt is too much to pay for a car with a Chevrolet nameplate.

personally, when i buy a car, i’m more concerned about the car than i am about the nameplate. if you’re more concerned about the nameplate then the BMW i3 is probably the car for you.

I also do not care about the nameplate. I purchased a Volt in 2012 when few others were doing so. It was and is one of the best cars I have owned.

I have been eagerly following ELR development since the concept fully expecting to buy one.

I was floored when the price was announced. Not because it was so high but because of the comparative pricing relative to the competition, namely Model S. Model S is the reference standard and not because it says Tesla on the back but because it is the best EV out there.

If you are going to price yourself near the same price point, then you better be nearly as good. It isn’t. That is the problem, not the nameplate …

the Tesla Model S and the Cadillac ELR are two very different vehicles: the Model S is a BEV and the ELR is a PHEV. at some point in time, GM is probably going to want to aggressively differentiate the PHEV from the BEV, at the risk of offending EV enthusiasts. BEVs are going to be niche vehicles for the foreseeable future; the commercially viable option is the PHEV which has the flexibility that a BEV doesn’t. i can envision a commercial: —————————— a guy is driving in his BEV when he realizes that he has 16 miles of range left, so he wants to locate a supercharger station for a “quick” recharge. he punches up the GPS to discover that the nearest supercharger station is 15 miles away. he drives as the image on the screen shows the range ticking down and down. he gets to the supercharger station with only 1 mile left: when he gets there he finds a line of Tesla drivers each waiting their turn to recharge. the driver has only 1 mile of charge so there is no option to go elsewhere, so he waits and waits and waits as each other Tesla driver… Read more »

BEVs won’t be a niche if we get the charging infrastructure needed to support them. PHEVs are really a gap filler because of the yet to be created charging systems. PHEV is also a good solution for larger commercial vehicles. It’s happening though, slowly and in specific geographical areas.

This, too, is also a fallacy. With proper range (200+ miles) the amount of “out in the wild” charging should be near zero.

People don’t understand (or never considered) that they will be leaving their house with a “full tank” each and every morning.

This is the scenario you should describe to those people who tell you that BEV will take off, but only if there’s tons of public charging stations…

“When was the last time you purchased TWO tanks of gas in one day?”

What that describes is the fact that they would be leaving their house with a full tank. They would then have to drive that tank all the way empty and FILL UP AGAIN, all before arriving back home that evening.

They will be stumped. They won’t likely remember the last time, other than that trip to Grandma’s last summer.

This scenario highlights the fact that a proper EV range on a vehicle NEGATES the “we need a large charging infrastructure in order to support them” statement.

Or, in other words, highlights the fact that EV charging stations are the most populous items in the energy distribution world. They are called outlets…

what you are attempting to describe is an EV that is designed with enough range to accommodate 99+% of daily driving needs. in a BEV, this requires that the battery be designed for twice that range to accommodate seasonal change and various terrains. even at that, the BEV ends up being designed for metropolitan use. the PHEV has greater flexibility because you don’t have to oversize the battery, you only have to design the battery to accommodate the great majority of daily driving needs; and you have the flexibility to travel longer distances whenever you would want to do so.

what a PHEV does is eliminate the great majority of gasoline usage while still giving you the option to use gasoline where that use is advantageous in comparison to battery use.

There was a time when the Cadillac name alone brought a premium to the price. I look at this car and I don’t see that quality or the styling the name stands for. It’s there in the Bentley and the Mercedes S model and even in the newly minted Tesla S.

this sounds like a ridiculous statement to me, but different people have different opinions…

Not at all. The Cadillac Brand has corroded away any relevance it might of once had. The repackaged premium Volt isn’t selling after failed over pricing and controversial class war style advertising.

No one wants to drive a vehicle that embodies so many corporate failures…

You’re basing this on the perceptions of a few ELR naysayers.. and just one Cadillac model.. hmmph

No, he’s basing it off of being someone who has watched GM in action the last 50 years. Maybe you depend on GM for your livelihood- methinks Anon and I don’t.

i personally don’t get my livelihood from GM but i also don’t automatically reject a car just because it has a GM nameplate. this is what i find so ridiculous about some critics: if they see a Tesla or BMW nameplate, they drool uncontrollably. it’s as though the car itself is less important than the nameplate on the car.

I don’t know about you. But Anon is a classic GM hater…

So, his opinion on GM related article is about as important as the print on my toilet paper.

I disagree. In May, Cadillac sold its highest number of vehicles since 2007.

More than half the buyers were new to the brand. Simply put, Cadillac is doing well in a segment with increased competition.

Also Cadillac appears to be making the effort to keep its customer base. Cadillac’s dealer service was ranked highest in customer satisfaction at JD power.

I can imagine the EV critics talking about the terrible depreciation for the Cadillac ELR in a few months. “ELR depreciates 45% in the first year, proving monster V8’s are a better buy than Electric’s.”

All because GM chose to go high and lower the price if they had to. Clearly, they have to if they want this good looking car roaming the streets instead of sitting in showrooms. Pity the dealers who took the leap of faith to buy and try to sell them. They are taking a beating on it too, as they have to finance their inventory.

That MD Caddy dealer has now marked down those same 3 ELRs (hasn’t sold any of them) over $18k off MSRP (not including any credits). That 77k ELR is now listed for $59k, with no haggling. Subtract the fed and state incentives, and you’re looking at $49,500. Without haggling.

They will sell it quickly for sure. This is the price for this car.

$60K before rebates is still too high. Maybe GM should own General Motors Stores and sell them directly? Oh wait, the dealers won’t let them do that :-‘

Somebody that works in my building has a new ELR that I’m guessing was bought about 2-3 months ago (that’s about when I started noticing it and it had no plates at the time). He’s gonna be pissed.