BYD Unveils Electric Dynasty SUV Concept, New Design Direction
From this year’s Shanghai Auto Show, BYD has unveiled a new electric vehicle concept vehicle. This time, the ‘Dynasty’ also heralds new design language for the company, and was developed by a team led by Wolfgang Egger (a former Audi designer), who was brought in to be BYD’s new Design Director.
We hope to learn more about technical details of the new SUV shortly, but other than taking the wraps off, BYD has remained tight-lipped so far.
One thing we know, if BYD decides to launch volume production of Dynasty (and we see no reason why they would not in looking at the concept on stage) for sure we can expect long-range.
“New energy technology company BYD today kicked off its annual gala with the promise to deepen its development of electric powertrains to provide greater green transportation solutions. The Shenzhen-based company, which used the event to celebrate a record five billion RMB profit in 2016, also unveiled the ‘Dynasty’ prototype vehicle created by its new Design Director Wolfgang Egger.”
“BYD is preparing to make an even greater push internationally by investing in world class technology and expertise that advances its vision of creating an eco-system of quality new energy products. The five billion RMB SkyRail monorail that was launched last October, the appointment of Hollywood actor Leonardo Dicaprio as brand ambassador in China for new energy vehicles, along with the recent hiring of two European automobile heavyweights underscores the company’s strategic global expansion.”
Wang Chuanfu, Chairman and President of BYD said:
“The trend to go electric is already irreversible. But where is the next growth area? There’s no doubt that it will be in consumer vehicles, most of them plug-in hybrid models.”
BYD Design Director Wolfgang Egger said:
“Joining BYD provides an opportunity to help a young brand develop its design DNA as it looks to expand its global footprint. This concept vehicle will take BYD’s consumer vehicles in an exciting new direction, with design cues like its dragon-inspired exterior drawing inspiration from China’s rich cultural heritage.”
Beside Dynasty, BYD is introducing plug-in versions of Song – the all-electric Song EV300 (300 km / 186 miles of range) and plug-in hybrid Song DM.
- 1.5TI turbocharged gasoline engine
- 333 kW and 740 Nm of torque
- 0-62 mph (100 km/h) in 4.9 seconds
- 160 kW and 310 Nm of torque
- 0-62 mph (100 km/h) in 8.9 seconds
- up to around 300 km (186 miles)
Further news is also a refreshed BYD Qin EV300, which was especially improved on the interior, as one can note in the photos below.