Business Leaders Should Look To Tesla CEO Elon Musk For Pointers


JUN 12 2017 BY EVANNEX 4

Elon Musk

Since March 2013, when Musk was worth an estimated $2.7 billion, his fortune has grown more than five-fold (Image Credit; flickr via Brad Holt)


It turns out that Elon Musk has a high-profile admirer. Peter Diamandis* is an engineer, physician, entrepreneur, best-selling author, and futurist perhaps best known as founder and chairman of the X Prize Foundation and Singularity University.

Diamandis asked his ~100,000 Twitter followers to take a poll. The poll asked followers to vote for the most innovative tech company today — choices were Google, Facebook, Amazon, and Tesla. The winner with a whopping 50% of the vote was Tesla. Meanwhile, Facebook received a paltry 4% of the vote.

*This article comes to us courtesy of Evannex (which also makes aftermarket Tesla accessories). Authored by Matt Pressman.


The Tesla Model S P100D

According to Diamandis, “Tesla garnered more votes than Google [22%] and Amazon [25%] combined… [and] Google and Amazon each spend over $50 billion per year on R&D (2016 figures). In other words, they each spend more R&D dollars in a year than Tesla’s current market cap.”  

Diamandis attributes much of Tesla’s explosive growth to Musk: “There’s a strong force-multiplier for your company if you’re willing to be a powerful, outspoken CEO with a clear and dominant MTP/Moonshot  —  something you believe in with all your heart and soul.” That said, here’s Diamandis’ four key lessons that any top exec can learn from Tesla’s Elon Musk.

1. Have a “Crystal Clear” Massively Transformative Purpose (MTP)

Tesla’s MTP [Massively Transformative Purpose] is to accelerate the world’s transition to sustainable energy. To this end, every product Tesla brings to market is focused on this vision and backed by a Master Plan Elon Musk wrote over 10 years ago. Google and Amazon, on the other hand, have scattered vision. Both are collectively working on dozens of innovations, from drone delivery to autonomous cars, that stray from their respective MTPs.

2. Be Confident, Focused, Passionate and Outspoken

Musk has an eccentric, celebrity-like persona as a founder and has rallied a diehard fan base around himself. He believes 500% in what he is doing. He is crystal clear and driven 100 hours per week to execute. While he divides his time between Tesla, SpaceX (and now Neuralink), he doesn’t do anything else, or speak on any other subject. His companies reflect his clarity and confidence. To a large degree, like Steve Jobs and Apple, Tesla is a reflection of Musk himself.

3. Create a Media News Frenzy through Social Media Influence

Musk has garnered a cultlike following on social media, with 8.3 million Twitter followers. On the other hand, Larry Page does not even have a Twitter account, and scarcely speaks publicly; Jeff Bezos has tweeted less than 10 times per year since 2009 and has only 208,000 followers. Musk often responds directly to questions his followers throw his way, and has become famous for leaking product updates and launches on Twitter. He certainly has the news media eating out of his hands, and effectively controls the perception of the Tesla brand himself.

4. Build Real and Tangible Products

Building hardware is HARD. And taking on complex industries like automotive and energy (not to mention space) with new tangible products is perceived by all to have a high degree of difficulty. Hard = Innovative.


*Source: Peter Diamandis via Medium

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

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4 Comments on "Business Leaders Should Look To Tesla CEO Elon Musk For Pointers"

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Hindsight is always 20/20. If it’s so easy, everyone would be doing it. Fact is, Musk and everyone else who succeeds in building a business got incredibly lucky. In fact, I’d go so far as to say luck was over 90% of the reason for their success.

Sparkie – Have you ever started/built a business? I have. It is still going strong after 30 years. The luck was being in the right place, at the right time, with the right skills and the vision to see that an opportunity was there to grab, if I dared. Everything else was business 101 – focus, work, some personal financial risk, & patience. Many others were also there at the same time, with the same or better skills than me, but they either had no vision or didn’t dare to grab the opportunity. I believe the same is true of Elon Musk. Diamondis makes some great points. Nonetheless, I have serious concerns about Tesla. Those 4 points do not eliminate business 101 reality. Musk made a serious tactical mistake spending too much time/cash/engineering resources on the X and is now playing catch-up the 3, with a very dicey cash flow situation that will blow up the company if there is even one major glitch on the roll-out to retail sale. And the odds there will be a major glitch for their first-ever truly mass-produced product are high. That’s just how this game is. But I feel a strong bond with… Read more »

If you read about Musk it’s very obvious he spends insane hours of his life working/solving problems. There is luck involved but it’s mostly a LOT of hard work and so very much time.


Totally lucky
First he got lucky with Zip2
then he got lucky with PayPal
then he got lucky with Space X
then he got lucky with Tesla.

I agree he sure is lucky.