Brazil Gears Up for Plug-In Vehicle Sales Boom

SEP 20 2013 BY STAFF 14

Brazil’s electric vehicle market is set to explode soon as legislation, anticipated tax incentives and a growing charging infrastructure are expected to drive sales of plug-ins to over 80,000 units by 2020.

Likely the only two charging points in all of Brazil right now...but in the future there's sure to be tons more.

Likely the only two charging points in all of Brazil right now…but in the future there’s sure to be tons more.

Of the 80,000, over 70 percent are forecasted to be plug-in hybrid or range-extended electrics.

These prediction come from Frost & Sullivan’s latest report titled “Strategic Analysis of Brazil Electric Vehicle Market.”

Frost & Sullivan Automotive and Transportation Research Analyst, Ananth Srinivasan, says this of Brazil:


 “Although Brazil’s automotive policy towards EVs is at an early stage, the second phase of its Inovar-Auto program will provide incentives for EV manufacturers and end users, thereby encouraging adoption.  The expansion of EV charging infrastructure, currently focused on Sao Paulo and Rio de Janeiro, to other key regions such as Pernambuco, Sergipe and Ceara will further boost uptake.”

“Product launches in the small- and mid-size sedan segments, maintaining a price bandwidth of $40,000 to $65,000 and offering diverse business models, are key success factors in the Brazilian EV market.  Market participants will also benefit from an early entry strategy.”

In the “Strategic Analysis of Brazil Electric Vehicle Market” report we find this:

“Nevertheless, Frost & Sullivan believes that partnerships with utility companies will provide the necessary support to widen EV charging infrastructure in Brazil, and improvements will gather pace by 2017. Local participants in battery technology development will have significant growth opportunities.”

“Moreover, product costs will fall on the strength of tax incentives. Frost & Sullivan’s estimates point to a 25 to 37 percent reduction in PHEV prices and 25 to 40 percent reduction in battery EV prices over the next seven years.”

Reduced costs are always welcome and will likely be a driving force behind sales in nations around the globe.

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14 Comments on "Brazil Gears Up for Plug-In Vehicle Sales Boom"

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Actually, there a bit more than two. See this one in Rio:

Rio’s City Hall has another one, and Sao Paulo city also has a test fleet of Nissan Leafs.

> “Likely the only two charging points in all of Brazil right now…”

Well… not really. I visited the “Eletroposto” on the picture last June and right beside those two charging points (behind the photographer) there was a huge DC Quick Charger sitting on the sidewalk waiting to be installed. I also visited a second gas station in Rio with similar charging points, and it had another DCQC still waiting to be installed. You can find these two stations in PlugShare. There was also a third DCQC which I didn’t visit but was reported active and available by the Leaf taxi driver that drove me from the airport to Ipanema. 🙂

Simpsons did it!

The whole situation is still a bit fuzzy. Nobody knows, for sure, if the federal goverment will endorse the fleet´s electrification. Well, maybe the NSA does. :o)

The new oil reserves under the sea are playing a major role on goverment´s policies.

Let´s hope they realize soon enough that the opportunity window to be a top player in the EV industry will close eventually.

Since this forecast projects 70℅ of the 80,000 electrified vehicles will be PHEVs or EREVs, GM and
Ford should capitalize on this by enabling their ReXs
to run on ethanol. They should do this anyway, but
here lies one more reason since 98% of all vehicles in
Brazil can run on biofuel.

This is interesting because Brazil already leads in the ethanol area.
If they add plug-in hybrid to that, they will get into the interesting EV+biofuel combination that allow the both renewable to completely replace petroleum while allowing relatively cheap small batteries and on the cheap longer rex range.

And the ethanol is produced in very huge mono cultures with rough working conditions and massive use of chemicals.

You are wrong. Brazilian sugarcane ethanol is classified by CARB and EPA as an advanced biofuel for a reason. Read the Wikipedia article, the sugarcane crop is highly mechanized, use of water is limited, and productivity per acre is the highest in the world.

80000 in 7 years with a population of 200 mio, not impressed.

Brazil….not holding my breath (sorry)

Your breath? Brazil?

The point here is moving from oil-based transport to clean-energy transport.

Either this happen worldwide or it will be pointless.

Not forgetting the energy production selfsufficiency. Or do you think the best idea is the whole world to keep buying oil from Venezuela, Iran, Iraq, etc.

So, please, forget you own belly button for a moment and open your mind…


Sorry, I just don’t see Brazil with 80K plugins in the next 6 years.

Plug-ins have been available in richer & more EV friendly USA for 3 years. In those 3 years we have only replaced 0.05% of our fleet. If you think in twice that time, Brazil will more then triple the US’s efforts and replace 0.16% of their fleet, you are the one that needs to concentrate less on your belly button (whatever that means).

JMO, nothing personal. I applaud Brazil’s ethanol work.

As usual, forecasts will fail, electric cars will sell below expectations, then the naysayers will say electric cars aren’t appropriate for Brazilian tastes and then after some 3 to 5 years of continued growth, people will start to say: “oh ok, they are here to stay”.

Been here, done that.

Or perhaps they will succeed because this time they got things right with a most EV miles drive and bioethanol range extending that pragmatically gives both affordability and long range in the same car. This with or without supercharge availability and, with a flex fuel range extender, with or without bioethanol availability.