Bolloré Car Sharing Service To Be Launched In Los Angeles As BlueCalifornia
Bolloré will launch a second car sharing service in the U.S. After BlueIndy first came to Indianapolis a couple years ago, the French company now heads to Los Angeles in the form of BlueCalifornia.
BlueCalifornia is expected to begin in pilot areas (in disadvantaged communities) with 100 cars in service and at least 200 charging spots.
Bolloré hopes to attract around 7,000 customers that will buy a subscription.
Details about the project were announced by the Los Angeles City Council:
What is the EV Car Sharing Pilot for Disadvantaged Communities?
The Mayor’s Sustainability team successfully applied for and was selected for one of two grants by the CARB for the proposal titled “L.A. Leading by Example: Partnering to Pilot EV Car Sharing in Disadvantaged Communities.” The $1.6M grant – which leverages an additional estimated $8 million in in-kind city resources and private operator investment in equipment and operations – was awarded to the City of L.A. to provide EV car sharing services to low-income Angelenos.
This first-ever electric car sharing pilot in L.A. will:
- Establish a 100-vehicle pilot car share to serve disadvantaged communities in Central L.A. (Downtown L.A., Westlake, and parts of Koreatown), in partnership with an operator(s) who commit to ensuring at least 80% of their cars are EVs.
- Place EV car sharing stations in communities that are within the top 10% of the highest need communities on the CalEnviroScreen index. Major portions of these communities fall in the L.A. Promise Zone, which aims to promote sustainable and livable communities where residents have access to affordable housing and diverse transportation options.
- Recruit an estimated 7,000 new EV users from the base of residents in these disadvantaged communities by community based organizations. The pilot will provide affordable last mile/first mile solutions for low-income families and other residents who do not own a car or need a second car for trips requiring a light duty passenger vehicle.
- Place 110 Level 2 charging units at on- and off-street public parking locations where car share vehicles will be parked. Of the 110 charging stations, an estimated 30 units will be attached to LED-powered street lights in public right of way (i.e., on street parking). These stations will be part of achieving the Sustainable City pLAn’s 2017 goal of installing 1,000 publicly available EV charging stations to reduce greenhouse gas emissions and encourage adoption of plug-in vehicles citywide.
- Help avoid the purchase of 1,000 private internal combustion engine vehicles, the equivalent of reducing an estimated 2,150 tons of CO2 produced annually.