BMW i Versus Tesla

JUN 10 2014 BY ERIC LOVEDAY 10

BMW i3, BMW i8 and Tesla Model S Comparo Graphic

BMW i3, BMW i8 and Tesla Model S Comparo Graphic – Source Value Walk

If Only The BMW i8 Had a Pack This Size...

If Only The BMW i8 Had a Pack This Size…

Analysts love to compare automakers.

In the plug-in segment, the current trendy comparison is between BMW i and Tesla Motors.

As Value Walk states:

“Tesla Motors Inc showed the world that there is demand for a high quality, low energy vehicle, and now it has to face the consequences of its actions. Bayerische Motoren Werke, the famed German automaker, is setting up for the release of a new hybrid luxury vehicle. In many ways the vehicle offers something that the Tesla car simply does not, and that’s enough for some to project victory ahead for the Germans.”

Problem is the comparisons just don’t stack up.  Against which BMW i vehicle are we supposedly comparing the Model S?  The BMW i3 with only 81 miles of electric range?  Or the BMW i8, with a gas engine and only 22 miles of electric range?

It’s not as though Tesla Motors did something that no other automaker is capable of doing.  What Tesla did is to drop a massive battery pack into a sizable, family-hauling vehicle with plenty of cargo room.  That’s yet to be attempted by any other automaker.  Until some other automaker puts say a 60-plus kWh battery pack into a mid- or full-size sedan, the Tesla Model S will have no true competition.

The BMW i8 competes with the likes of a low-end Ferrari or Porsche 911 more so than it does with the Tesla Model S.

The BMW i3 might be seen as competition for the Chevy Volt (i3 REx) or any of the half dozen or so sub 100-mile compact/subcompact EVs.

Neither compete with the Tesla Model S, so let’s put that to rest.

Source: Value Walk

Categories: BMW, Tesla

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10 Comments on "BMW i Versus Tesla"

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Darren Schurig

Agreed – comparison does not make sense.

The i3 wheelbase is listed as 65 inches, it is actually 101.2 inches.

Darren Schurig

. . . and the overall length listed as 101 inches should be 157.4 inches.

See Through

101 inches for a 4 passenger car? It’s obviously written by some biased and ignorant Tesla marketing person. Even the tiniest subcompacts are 12.5 ft ( 147 inches) long.

AlexQC

As usual:
Tesla 1
BMW 0

pjwood

“Success May be Behind the Curtain” is how the article leads off. They chart a foolish comparison, but their message is what is yet to come.

They are right. If BMW can make a “i3” look nothing remotely like a 3-series, there’s no telling how much the i5 could resemble an arts and crafts, pope-mobile.

EdoTesla

230 miles of range for the Tesla?
No Co2 emissions for the i3 w/REX?

MDEV

“Bayerische Motoren Werke, the famed German automaker, is setting up for the release of a new hybrid luxury vehicle. In many ways the vehicle offers something that the Tesla car simply does not”

Agreed a ICE engine…….

QCO

Different cars for different purposes bought by different people….

The only common denominator is electrification, and even then the electrification strategy is different in each.

I suppose this is just another step in the long and necessary edification process for analysts and journalists. Reading it makes you cringe, but at least electric cars are getting some airtime.

CanH

Agreed, i3 competes with LEAF and VOLT, not Tesla

AustinAnthony

Hard to believe that BMW came out with these two cars and even tried to compare them to the Tesla Model S. The i3 is competing with the Volt/ELR and Leaf, while the i8 is competing against the Porsche Panamera hybrid and Fisker Karma. I am sure they will have initial success due to their brand and loyal customers, but the success will be short-lived.