BMW i Versus Tesla
Analysts love to compare automakers.
In the plug-in segment, the current trendy comparison is between BMW i and Tesla Motors.
As Value Walk states:
“Tesla Motors Inc showed the world that there is demand for a high quality, low energy vehicle, and now it has to face the consequences of its actions. Bayerische Motoren Werke, the famed German automaker, is setting up for the release of a new hybrid luxury vehicle. In many ways the vehicle offers something that the Tesla car simply does not, and that’s enough for some to project victory ahead for the Germans.”
Problem is the comparisons just don’t stack up. Against which BMW i vehicle are we supposedly comparing the Model S? The BMW i3 with only 81 miles of electric range? Or the BMW i8, with a gas engine and only 22 miles of electric range?
It’s not as though Tesla Motors did something that no other automaker is capable of doing. What Tesla did is to drop a massive battery pack into a sizable, family-hauling vehicle with plenty of cargo room. That’s yet to be attempted by any other automaker. Until some other automaker puts say a 60-plus kWh battery pack into a mid- or full-size sedan, the Tesla Model S will have no true competition.
The BMW i8 competes with the likes of a low-end Ferrari or Porsche 911 more so than it does with the Tesla Model S.
The BMW i3 might be seen as competition for the Chevy Volt (i3 REx) or any of the half dozen or so sub 100-mile compact/subcompact EVs.
Neither compete with the Tesla Model S, so let’s put that to rest.
Source: Value Walk