BMW Upping U.S. Allocation Of i3, i8
BMW is looking to increase the production of i3 and i8 models in the US.
The company has sold 3,104 i3s from May-September in the U.S. this year, and the i8 sold nine when launched in August, 58 in September, and it is sold out at BMW dealers through to 2015. To date BMW has globally sold 10,000 i3s and 280 i8s.
In the U.S., BMW has tallied 3,104 sales of the i3 and 67 deliveries of the i8 through September.
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Despite the hefty price tag and in some cases, the additional markup, the i8 is a huge seller for BMW. The i3 has a base price of $42,300 including shipping.
“We are looking at taking a few i3 slots and making i8s because they go down the same production line,” said Ian Robertson, the company’s board member for sales and marketing, “The wait times are too long, and we will adjust that and sell more i8s, but cautiously.”
Globally, BMW is selling around 100 i-Series cars per day, he said. The daily production of i vehicles is around the same number.
Both cars are assembled in Leipzig, Germany and worldwide there have been 130,000 test drives of the i-Series cars to date.
Robertson said the i cars have helped polish BMW’s image as a leader in innovation and technology.
Source: Automotive News