BMW Targets Upwards of 100,000 Electrified Vehicle Sales In 2017


BMW i3

With more plug-in offerings on the global market than any other automaker, BMW says its goal for 2017 is to sell at least 100,000 electrified vehicles worldwide.

That would be a significant increase from the ~62,000 electrified vehicles BMW sold globally in 2016.

BMW 330e iPerformance

BMW adds that in 2016, electrified vehicles accounted for 3.1 % of its total sales (2,003,359), which is a strong number for a conventional automaker.

However, BMW CEO Harald Krueger predicts that figure will increase to between 15% and 25% of its sales by 2025.

Krueger stated:

“This means the electrification of all BMW Group brands and model series. Our goal is sustainable mobility.”

BMW has a few new plug-in debuts (mostly refreshed vehicles like the i3 and i8 and the highly anticipated Mini Countryman PHEV, and the BMW 530e arrives this month in the US) on the horizon, but the major additions come in 2019 or so when the electric Mini comes around and the all-electric BMW X3 launches.

The company earlier stated

“With the addition of the BMW 5 Series and the MINI Countryman plug-in hybrids…the BMW Group will have nine electrified vehicles in its portfolio and is targeting electrified sales of 100,000 units in 2017.”

BMW has made it clear that it aims to lead the world in plug-ins and to date no other automaker has matched the German brand’s ever-growing lineup of plug-ins. Yes, BMW is light of BEVs, but those will come in due time. Meanwhile, BMW’s impressive PHEV lineup is unmatched, though we wish they had at least a bit more electric range in them.

Source: The Street

Categories: BMW

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31 Comments on "BMW Targets Upwards of 100,000 Electrified Vehicle Sales In 2017"

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I don’t know much about BMW PHEVs, since I can’t afford a BMW. Are they added onto an ICE platform like Ford’s CMAX? In the Fords, this results in compromised cargo space, as everyone here knows.
You can’t beat a dedicated EV platform.


PHEV’s make sense to re-use the ICE platform, because they still have an ICE….

Warren M
Unlike the old BMW hybrids, I don’t believe the new ones really compromise much trunk space if any. Perhaps an inch higher cargo floor or something. I think that is why BMW is going with a smaller battery in additional to keep weight down enough where the cars still have good/sporty performance. So while the 330e doesn’t quite get the AER range of a Fusion energy, there really is no comparison in ICE performance even though the BMW has the same size (2.0L) gas engine and 15HP less than the Fusion. The acceleration difference is staggering. This kind of exhibits the strong performance philosophy that BMW emphasis with their line-up: C/D TEST RESULTS: Fusion Energi Zero to 60 mph: 8.0 sec Zero to 100 mph: 21.6 sec Rolling start, 5-60 mph: 8.2 sec Top gear, 30-50 mph: 4.0 sec Top gear, 50-70 mph: 5.7 sec Standing ¼-mile: 16.2 sec @ 88 mph Top speed (governor limited): 104 mph Braking, 70-0 mph: 191 ft Roadholding, 300-ft-dia skidpad: 0.77 g C/D TEST RESULTS: 330e Zero to 60 mph: 5.8 sec Zero to 100 mph: 14.8 sec Zero to 130 mph: 28.5 sec Rolling start, 5-60 mph: 6.6 sec Top gear, 30-50 mph:… Read more »
Michael Will

Zero to 60 mph: 5.8 sec
Rolling start, 5-60 mph: 6.6 sec

Why would rolling start take longer, somethings off here


Rolling starts always take longer.


Not for electric cars.


Both the cars tested have transmissions that can be impact loaded and “spooled up”. Even a car like a Model S that doesn’t have a transmission has other mechanical components that are “springy” and provide a similar effect. Look at the Tesla’s numbers and you’ll see a small but definite difference of about 0.2 sec.


Statistically insignificant.


Statistical significance is a term that actually means something to statisticians.

How do you claim to know if something is significant or not without knowing what the probability distribution is?

Micke Larsson

You forgot the /s.

Or you forgot to go to physics class from the 6th grade on…

Micke Larsson

And I forgot how to read. 😛 Rolling start, not rollout. 🙂


“I don’t know much about BMW PHEVs, since I can’t afford a BMW. Are they added onto an ICE platform like Ford’s CMAX?”

I don’t know about all of BMW’s PHEVs, but the BMW i3 was designed as a BEV, and the i3 REx has a scooter motor bolted onto it more or less as an afterthought; the reverse of the usual case where an EV powertrain is shoehorned into an ICEV design.

The i8 is, I think, designed from the ground up as a PHEV, altho it only has 15 miles of EPA rated all-electric range, so clearly the design emphasized gas power over electric power to an unfortunately high degree.


I suspect range will increase on all BMW PHEV with the new Samsung CDI battery due for 2019. Higher energy density, same or smaller foot print, lower price.

If all BMW PHEV get a 25%-50% range increase, for a lot a of people, it will make a lot of sense.

So yes, BMW having a PHEV architecture for all their model put them in a unique position.

We all want killer BEV, but the goal is to reduce the carbon foot print, and PHEV are part of the solution.


Well, PHEVs can be part of the solution, but they really need to be near-EREVs, like the Volt. If not you’re just not going to get the large reductions needed.

If you can’t heavily electrify the easier stuff, there’s very little hope of doing the harder stuff.


40Km to 60Km can easily reduce gas use by 75% to 85%. Anything above 80Km and you can reduce by 90% or more. All depends on the type of use.

If you can recharge at work, any PHEV can bring you close to 100%.


There was a study done by one of the universities that found the 18kwhr Chevy bolt plug ins were doing only 6% less electric miles than a 24kwhr Nissan Leaf.

Unfortunately most of the phev bmw have batteries in the 7kwhr range. I would guess there would be a proportion that will not bother pluging it in out of frustration of the low electric range.

Micke Larsson

And a Nissan Leaf owner was doing another 20-30% of trips in an ICE-car. 😉


I think you meant Volt. Volt owners drive only slightly fewer electric miles than Bolt owners. There’s no possible way Bolt performance data of any reasonable quantity is available yet.

Brian Henderson

Again the use of “Electrified” vehicles without stating the number of PEVs and hybrid-ICE.


26,000 of 62,000 were BEVs

Micke Larsson

None hybrid ICE’s. All PEVs.


BMW sold ~62,000 electrified vehicles last year, not 40,000

Jay Cole

Whoops, yes you are right, of the 2,003,359 light vehicles sold, 62k were plug-ins…about 40k of those were PHEVs, not the total (as source cites). Fixed, thanks.


BMW Targets Upwards of 100,000 Electrified Vehicle Sales In 2017


BMW says its goal for 2017 is to sell at least 100,000 electrified vehicles worldwide.

Which is it?


Those two sentences mean the exact same thing. >100,000.


How odd, I always thought “upwards of” meant “towards a maximum of”, but according to the dictionary I see you’re correct.

Google says:

upwards (or upward) of
phrase of upward

1. more than.

“upwards of 3,500 copies”

synonyms: more than, above, over, in excess of, exceeding, beyond, greater than


Merriam Webster says it’s the former not the latter. Traditionally it is a combination of ‘up towards’ or in the direction of or toward. As in up to. So my opinion is upwards is ‘up to’ not greater than.


No it isn’t, and you’re missing the rather important “of” modifier.

“Upwards” is a directional preposition that in itself does not specify a start or ending point.
“Upwards _to_” (which is equivalent to the less cumbersome “up to”): Specifies the end point (maximum), which is what you and PM-PY wrongly understood.

“Upwards _of_”: Specifies the start point (minimum), which is what was intended.



If it is simple as a shoe-in battery pack improvement for more AER, would be neat be able to upgrade the PHEV battery pack in the future to the higher capacity newer cells


The 3.1%-of-2016-cars electrified is very nice for a traditional automaker… However, there’s a single BEV in there (i3) and all the rest are compliance-only ridiculous-range PHEVs.

Therefore, the statistic I’d find much more significant is what % of mileage by those 62K cars was electric.


Common BMW let’s get a BEV 3 series!!!