BMW i Subbrand Sales Drops Again In February, Exceeds 51,000 Cumulative
Something has jammed up BMW i subbrand sales in recent months as in both in January and February the German manufacturer wasn’t able to come close to previous results.
After being 32% down in January, last month sales fell by 25% year-over-year to 1,616.
The bulk of the failure has come in the US, where the BMW i3 is off more than 1,300 units alone, or about 75% (430 sold in 2016 vs 1,759 in 2015).
One of the reasons could be the more focused US media and car buying public, who are now awaiting the new 2017 BMW i3 with higher range.
On the positive side, one out of ever 100 BMW cars sold is a plug-in, and in total, the 50,000 mark was passed in February.
“A total of 2,871 BMW i vehicles have been delivered to customers worldwide in the year-to-date. Since the sub-brand was first introduced at the end of 2013, over 50,000 innovative BMW i vehicles have been sold.”