BMW Sold Over 62,000 EVs in 2016, Target For 2017 Is 100,000
BMW sold about 7,000 plug-in electric cars in December, as the complete tally for the year finished with just over 62,000 sales being made.
Given that total worldwide BMW sales in 2016 amounted to 2,003,359 light vehicles sold, the plug-in market share stood at an impressive 3.1% globally.
Truthfully, that 100,000 mark seems like a bit of a ‘low bar’ to set, as BMW has the (aforementioned) two new EVs to offer in 2017, but also the BMW 330e and 740e were well under-stocked once they arrived in 2016, as the German company was caught flat-footed on production after under-estimating demand.
“Full-year sales of BMW electrified vehicles topped 62,000 in 2016, with the figures growing strongly through the year as more models were added to the line-up. The BMW Group now offers a total of seven electrified vehicles, the broadest range of any manufacturer.”
“With the addition of the BMW 5 Series and the MINI Countryman plug-in hybrids in the coming months, the BMW Group will have nine electrified vehicles in its portfolio and is targeting electrified sales of 100,000 units in 2017.”
Dr Ian Robertson, Member of the BMW AG Board of Management with responsibility for Sales and Marketing BMW said:
“The addition of new models has clearly driven our sales of these innovative vehicles and we were delighted to see the 100,000th electrified BMW hit the road in November 2016. 2016 also underlined that electro-mobility grows fastest in markets which actively support the uptake of the technology by offering the right blend of both customer incentives and public charging infrastructure,”.