BMW Sold 5,128 BMW i3/i8 In The First Quarter Of 2016

APR 17 2016 BY MARK KANE 11

BMW i8s

BMW i8s

The BMW i sub-brand encountered a slowdown for third consecutive month.

In March 2,255 i3 and i8 plug-ins were delivered, which is down 14% year-over-year. Hopefully April will enable return to the growth.

“A total of 5,128 BMW i electric vehicles have been delivered to customers worldwide in the year-to-date, with 2,255 of those delivered in March. “

5,128 BMW i delivered in the first quarter is nearly 23% less than year ago. It’s interesting compared to nearly 15,000 Tesla deliveries in the same period (up by some 50%).

BMW sells also other plug-in hybrid vehicles, outside BMW i sub-brand (X5, 225xe, 330e, etc), but those numbers are embeded into overall sales globally, and thus can’t be extracted precisely.

We may have to wait for the refreshed 2017 model year i3 (expected with ~125 miles of range) that heads to production this July (and arrives in the Fall) to see any significant rebound in the numbers.

Categories: BMW, Sales

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11 Comments on "BMW Sold 5,128 BMW i3/i8 In The First Quarter Of 2016"

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Vast majority of consumers now know when the new model is coming and when. BMW may need a quicker upgrade cycle to keep interest in buyers.

They’re going to have to move to a 6 month refresh cycle.
And what also hurts the ibrand is bad Consumer Reports review of the 2014 model year.

Not to mention it is expensive for what it is when compared to what else is out there and also the tires on the i3 pop a lot!

The i3s tires “pop”?

As far as being “expensive for what it is”, is it expensive for a car built significantly from Carbon Fiber? Is it expensive for a BMW? If you consider it to be equivalent to a Leaf, because your only considerations are “is it an EV” and “how much range does it have?”, then yeah, it’s “expensive for what it is.” If you value that it’s engineering, driving dynamics (compared to other EVs), etc., then you can get quite a lot, in fact, for roughly the total cost of driving a ~$25k-$30k ICE… or less if you live in a state with EV incentives.

How does this “carbon fiber” misnomer keep circulating?

CFRP is not carbon fiber. It is one sheet of carbon fiber glued in the middle of two sheets of plastic. To dig deeper, the fenders and door panels are poly, not cf, and i3’s platform is aluminum.

It also must be said once again that i3 is not a sporty handler. It’s tires and wheels are tall and very narrow.

I’d rather lease the i3 over leasing the newer Leaf but not until the new battery arrives.

BMW mentioned that i3 with the new battery will get 50% extra range, but they did not mention about the price. Will they increase the price just like Nissan did.

Nissan increase the price of 1 trim by $350 / KWh and another trim by $250 / KWh. Probably this did not go well with the customer.

Currently the price of battery is less than $300 / KWh.

So far this year, we have not seen any major price cuts of Electric vehicles.

But the upcoming vehicles like Volt, Bolt, Prius Prime have highly competitive pricing and hope other automakers respond by making some price cuts.

please make “previous year” as bar, if is shall represent sales and not share. Thanks.

The Gen 2 Volt, and specter of the Bolt/Model 3 definitely crimping i3 sales.

As for the i8? Who knows. Maybe all the rich playboys finally got their new play thing and demand is now soft.

Or they decided to get a P90DL instead of an i8.

BMW buyers buying a chevy?

There is no data to support this.

BMW buyers are waiting on the better battery pack. Plain and simple.