BMW Sending Additional 80 ActiveE To DriveNow in San Francisco

4 years ago by Mark Kane 10

San Francisco Mayor Ed Lee and BMW Group board member Dr. Ian Robertson provided details about DriveNow

San Francisco Mayor Ed Lee and BMW Group board member Dr. Ian Robertson provided details about DriveNow

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW’s car sharing program in San Francisco

BMW Group subsidiary DriveNow announced that 80 BMW ActiveE will be added to the DriveNow fleet, a premium car-sharing program in San Francisco.

According to BMW, San Francisco is the third most congested city in the U.S., so the car sharing scheme is interesting solution.

Together with the 70 ActiveEs already in the fleet, DriveNow will offer 150 of the pure electric BMWs.

“BMW Group subsidiary DriveNow, a flexible, premium car-sharing program, will expand to offer street parking in multiple neighborhoods in San Francisco, beginning in select areas of the Mission District and will add 80 electric BMW ActiveE vehicles to the existing fleet, increasing the total number of ActiveE vehicles in the San Francisco Bay Area to 150.”

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW’s car sharing program in San Francisco

Those 80 additional vehicles come from members of BMW’s Electronaut program who previously leased the ActiveEs.

Beside the streets of San Francisco, cars will be available at 17 DriveNow locations around the San Francisco Bay Area, including Palo Alto, the San Francisco International Airport and Oakland International Airport. In the future, there will be additional stations around the Bay Area, including atSan Jose International Airport.

“Later this month in the Mission District, members will be able to use the DriveNow app or website to locate, reserve and park cars on specific streets between Potrero Avenue and Folsom Street and between 16th Street and 26th Street. DriveNow members will be informed by the in-car screen and the DriveNow app which streets are in a “green zone,” or a DriveNow drop-off zone, designating that it is approved for parking. If a DriveNow member attempts to end a reservation in a non-sanctioned DriveNow drop-off zone, the in-car screen will alert the driver that the reservation cannot be ended, and if applicable, help identify the appropriate streets for parking.”

“By the end of the year, DriveNow has committed to extending street parking to include areas of Bernal Heights, Haight Ashbury, Noe Valley, North Panhandle (NOPA), Alamo Square and Potrero Hill in San Francisco.”

“DriveNow members can pick up and return vehicles to any DriveNow station or delineated parking spot; the available DriveNow vehicles, along with their charging status, are displayed on an interactive map on the DriveNow website and in the DriveNow app on Apple App Store or Google Play.”

Richard Steinberg, CEO of DriveNow USA, stated:

“DriveNow with street parking is available in several cities across Europe, and it has been a very successful business model, so we are pleased to bring street parking to the U.S. By expanding our offerings in San Francisco, our members will find it is more convenient than ever to find and park a DriveNow vehicle.”

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW’s car sharing program in San Francisco

Additionally, there will be a contest for DriveNow members to name new 80 cars in a two-week social media challenge:

“The DriveNow community is invited to name the 80 additional ActiveE vehicles through a two-week challenge on Facebook and Twitter to help develop personalities for the new electric cars. Submissions for the new ActiveE names should follow this protocol:

Use the letters “A” and “E,” as in “ActiveE”;
Use the letters “E” and “V,” as in “electric vehicle”; or
Use the letters “B,” “E” and “V,” as in “battery electric vehicle.

“The letters could be used consecutively or as first and last names, such as ArchiE, EVita, BEVerly or Escape Vehicle. The selected names will appear on the car sticker, in the DriveNow app and on the DriveNow website. The social media challenge is open May 9-23, 2014.”

Maybe one should be named “InsideEVs”?

BMW ActiveE electric vehicle that is offered in DriveNow, BMW's car sharing program in San Francisco

BMW ActiveE electric vehicle that is offered in DriveNow, BMW’s car sharing program in San Francisco

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10 responses to "BMW Sending Additional 80 ActiveE To DriveNow in San Francisco"

  1. Boris says:

    Come on guys, you missed the biggest news story of the last 2 days, here it is: http://www.escapistmagazine.com/news/view/134497-Man-Behind-Toyota-Prius-Battery-now-Making-Cotton-Based-Power-Packs

  2. ClarksonCote says:

    Now if only they would sell a production version of the Active-E. Call it the i5?

    1. Dr. Kenneth Noisewater says:

      Off a 1-series? Too small.

      Off a 5-series? That’d be more like it. And it would make more sense too as an i5.

  3. Spec9 says:

    I take it that these are the ActiveE cars that are coming off of the leases and are being put into this program?

    1. Spec9 says:

      Oops. Yes, the article mentions it.

  4. Chris B says:

    What? I always assumed BMW would just take these back and destroy them since folks weren’t allowed to buy them. I am sure some of the AE owners would have been happy to buy out their AEs….

    1. Nix says:

      I’m really glad they didn’t destroy them.

      Using them for DriveNow solves BMW’s primary problem for keeping them on the road. BMW is no longer obligated to provide support to private owners, because they own these cars and can pull them out of service at will if they break down.

      Leaving these cars in the hands of folks who leased the AE’s wouldn’t have solved that problem.

  5. This is only 70 of the 500 or so ActiveE’s being returned now. Many of them will be used for small pilot projects and some will be put in service in Munich as company cars, just like the MINI-E’s were after the program ended. There are still a lot of MINI-E’s in service today.

    I know everybody loves to say they tokk them back and crushed them, but that just isn’t the case. Sure some will be decommissioned, taken apart and studied, with their battery packs going to energy storage programs in Germany, but the vast majority of them will likely be in service for at least a few years to come.

    1. QCO says:

      That’s a much better fate for this fleet than crushing them like the EV-1 fleet.

      Kudos to BMW for productively reusing a perfectly good fleet of cars.

    2. Dr. Kenneth Noisewater says:

      Given EV reliability, I reckon the seats and other touch surfaces and infotainment stuff will wear or break before the drivetrain.