BMW Sells Only 7 i3s to “Private” Buyers in Germany in 2013
The numbers are in and here’s what they tell us in terms of initial BMW i3 sales in Germany: “private” individuals bought only 7 i3s in 2013.
Or, 7.26 i3, to be exact.
Since launching in Germany (this chart shows July 2013 as the month for first recorded i3 sales in Germany, likely dealer demos), sales of the BMW i3 have totaled 559 units. Of those 559 unit, 98.7% went to commercial buyers (fleets, dealer demos, car sharing, government, small business purchases, etc.).
That leaves only 1.3% for “private” buyers, which means that private sales of the i3 checked in at 7.26 units in 2013—a figure we have to round down to 7.
As tipster Zoe-Driver points out:
“Compare it with ZOE, 1,019 sold [in 2013] and 29.8% or 304 units to private persons.”
Why are i3 sales seemingly restricted to the commercial sector? Price.
The highest selling EV in Germany is the Smart Fortwo ED. It’s long been on top of the sales charts there. Any guesses as to why? Price. Or rather, its low price.
In general, German buyers aren’t willing to pay a premium price for an EV and with purchase subsidies in Germany lacking, it seems unlikely that any EV will ever appeal, in mass, to private buyers in Germany.
Hat tip to Zoe-Driver!!!