BMW Sales Boss Comments On BMW i3 Sales

JUN 20 2014 BY ERIC LOVEDAY 4

BMW i3

BMW i3

BMW i8

BMW i8

So far, BMW seems rather proud of its BMW i3 sales.  According to BMW sales and marketing boss Ian Roberston,

“We have sold more than 3,000 i3s since the car went on sale in Europe last November. Sales are expected to rise as the car becomes increasingly available over the coming months. Customer deliveries in the U.S., a major market for the i3, only started at the end of April.”

That’s Robertson’s answer to this question posed by Automotive News Europe:

“Is the i3 off to a strong start?”

Robertson adds that BMW is currently producing approximately 100 i3s per day in Germany.

In terms of buyer demographics, Robertson states:

“The base is very broad. The i3 sets out to appeal to new groups of customers who lead cosmopolitan, socially responsible and sustainable lifestyles. These buyers place great importance on design quality, innovation and durability. Clearly, we have a lot of new technology early adopters.”

Moving¬† to the topic of conquest sales (buyers moving from other brands to BMW), BMW’s Robertson was asked this question in regards to the i3:

“How many i3 buyers are new to BMW?”

To which he responded:

“About 80 percent, although their provenance is mixed. Some are coming from premium brands but a significant portion is from volume segments. Interestingly, some of them never owned a car before but decided to buy a zero-emission vehicle with the i3.”

Follow the source link below for the full Automotive News Europe interview with BMW’s Ian Robertson.

Source: Automotive News Europe

Categories: BMW

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4 Comments on "BMW Sales Boss Comments On BMW i3 Sales"

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Dan

If it wasn’t for the horrendous resale value of the LEAF, I would have an i3 right now as well.

As much as I love the BMW M series, I wasn’t planning on buying a BMW, ever, until the i3 was released.

pjwood

80% conquest, and 1st time buyers reaching for $50,000. I’d say these are notable data points.

TomArt

Definitely.

Ray

I had planned to replace my 2012 Volt with a 2015 – 2016 i3 delivered in European. However, BMW is not offering the i3 for ED, presumably due to the charging capability in Europe.