BMW Reveals Nothing – Teased “Revolution In The Street” Is Just A BMW i3

AUG 4 2014 BY STAFF 28

i3-ish Wheel and Tire Combo, Right?  Absolutely.

i3-ish Wheel and Tire Combo, Right? Absolutely.

On Sunday, BMW teased us with a short video of a car promised to be unveiled on Monday and the video turned out to be a silly attempt at viral content (see “reveal” video above).

Sometimes you get one shot to really stand out with something and when you promise and underdeliver then you lose that credibility and any chance to do something cool in the future.

And BMW has just done that. The mysterious video teaser is just an advertising of the new BMW i3 that has no meaningful message behind it. We’re simply looking at a BMW i3 that carries a child in the back seat who plays a video game, hence the “cool exhaust sound” everyone has been talking about for the last few days.

*Editor’s Note: This post appears on BMWBLOG.  Check it out here.

Will it be an i3M? How about a different i3 REx? i3 Coupe?

NOPE! Just a time-wasting i3 ad!

Lesson learned and we’ll be more careful next time before taking the bait and creating some online buzz for no reason whatsoever.

*Editor’s Note: It would be wise of BMW to not attempt to trick the media.  Antics like this annoy us and harm your credibility as a trustworthy automaker.

Original “teaser” video below:

Categories: BMW, Videos


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28 Comments on "BMW Reveals Nothing – Teased “Revolution In The Street” Is Just A BMW i3"

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“Sometimes you get one shot to really stand out with something and when you promise and underdeliver then you lose that credibility and any chance to do something cool in the future.”

Does this also apply to Elon’s announcement for Tesla’s battery swap network over a year ago?

Still waiting.


No, it doesn’t apply to Elon as he constantly over-delivers so he gets a pass every now and then. I believe battery swapping will be scrapped anyway, who needs it if you have superchargers…

David Murray

I don’t know.. As a stand-alone ad for the i3, it is not bad. I like it, actually. As far as it being any sort of “reveal” well, that’s kind of lame.


Poor tone for the article (including article title and editor’s “notes”). Markedly different from coverage of other brands here.


I want the video game.


One of the big advantages of the i3 is that it’s silent almost all the time. Why make an ad with fake ICE sounds?

Why not a tailpipe with fake black smog also?


You seem to have missed the point of the commercial. Hint: The German caption at the end means “the quiet revolution” …


Mikael, did you actually watch the whole thing? 🙂


Sour grapes following the overblown expectations in yesterday’s post about the teaser? I think the reveal was pretty funny. 😉




+1 and I am glad to see that BMW is making some efforts to promote EVs


This is actually a good marketing play and I actually like it. People, including, me had higher expectations but this is a good ad. I don’t read the language in the ad so I am not sure if they really announced a big reveal of something new but if not, well played.


The worst ad I have seen a long time ago. Whoever drove that car knows about how to enter the back seats: First open the front door, then the back one. The guy could have never made it to the outside without the help of someone, opening the front door.

no comment

your point raises how inconvenient the BMW i3 can be for passengers. if you have a passenger in the rear seat, and you want to let them out on the curb side, you would have to reach over to the passenger side front door and push it open enough so that the passenger in the back could open the rear door. then the departing passenger would have to close both the rear door and then the front door.


Oh please .. lighten up! What “Harm of their Credibility” are you referring too? Maybe it’s your credibility that is harmed? Oh and could you use a bolder, larger, and darker font next time to make sure we understand that your feelings are hurt somehow …

Jim M
Lame and pretty much all ads fall into the category of white noise for me. Regarding the i3, I’d think BMW would be more concerned about the rapid buildup of unsold cars (now just under 1000 according to and dealers are starting to offer steep discounts. I’ve so far seen 2 dealers online offering the base i3 with metallic paint and heated seats (which MSRPs for $43175) for under $40K. Unfortunately my local dealer isn’t one of them. I’ve had a 2015 on order for several weeks and now am being told not to expect delivery for another 8 months! I want the tax credit this fiscal year so the plans are changing. My local dealer is currently in la la land regarding his pricing, even having the temerity to add $300 for preparation which includes “$90 to fill the car with gas.” Don’t really know how many nanoseconds it took me to point out to the salesman that the car doesn’t need “gas” but it wasn’t many. Now I’m stuck – do I deal with an uneducated dealer who is most unrealistic on the market conditions or go with another plan? Oh yes, concur with the other posts… Read more »
MTN Ranger

Lighten up Francis!


Spot on. While I typically (and whimply) let Insideevs’s fawning over Tesla’s absurd bashing of the i3 continue without comment, there comes a point where I have to ask just what this Musk guy fears. We know full well that he is is terrified of any manufacturer or government support of Hydrogen Fuel Cell (HFC) technology, as it represents the next logical step to replace petrochemicals for extending ranges beyond 80 miles or so. He himself has proven that battery power is a stupid means of doing so by producing only vehicles that rank in the bottom 20% of EPA measured efficiency for plug-in electric vehicles . Insideev’s full on assault on the i3 (the most efficient 4+ seat vehicle on the planet) impeaches its credibility.

Step up, Insideevs. You used to be the go-to source for EV news.

Make this right.