BMW Releases “What is BMW iPerformance?” Video
BMW’s lineup of iPerformance models have been selling well in the U.S. as of late (17,809 units globally in 2016 through the end of August), so with that in mine, BMW is ready to begin pushing its plug-in lineup of iPerformance vehicles to the masses.
In order to do so, BMW has decided that a brief “What is BMW iPerformance) educational video is required.
“In this film you´ll learn the difference between a hybrid and a combustion engine in your everyday life.”
“The new iPerformance model designation will be given to all BMW plug-in hybrid vehicles from July 2016.”
“The iPerformance models will benefit from the transfer of technical expertise regarding electric motors, battery cells and electronic control systems. Visible indicators, meanwhile, are a BMW i logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar.”