BMW Predicts 12,000 i3 Sales In U.S. For 2015

BMW i3


BMW North America CEO Ludwig Willisch recently made a rather confusing statement.  According to Willisch, BMW is approaching “a sustainable rate” of 12,000 i3s annually.  Or about a 1,000 per month.

Why’s the statement so confusing?  Well, we originally thought that Willisch was discussing production.  Sustainable production rate of 12,000, but that can’t be what he’s trying to say since BMW sold nearly 18,000 i3s in 2014.  So, production is already well above 12,000.

But then it clicked.  Willisch was referring only to the U.S. market.  Furthermore, he was discussing sales, not production.

So, what Willisch meant to say was that BMW i3 sales are approaching a sustainable rate of 12,000 units annually in the U.S.  Basically, this means that BMW’s target is 12,000 i3 sales in the U.S. starting this year and continuing until a new target is announced.

In 2014, BMW sold 6,092 i3s in the U.S in 7 months, and has crossed the 1,000 unit mark in 5 of the last 8 months, with an all-time high of 1,159 set last October.  So the goal of 12,000 units sold in 2015 seems more than achievable to us.

BMW i3

Demand Has Been Surprisingly High In The US For The BMW i3

Source: Automotive News

Categories: BMW

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4 Comments on "BMW Predicts 12,000 i3 Sales In U.S. For 2015"

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Corvette fans were anxious between 2010 and 2013 when sales of the iconic niche sports car dipped precariously low between 11,600 and 13,400 sales.

Fact: BMW has announced no new “i” Series models until 2020 or later.

Fact: 12,000/yr is a very low volume niche product.

I think Tesla will have a lot to do with whether or not BMW gets past it’s present – plunk a battery pack in the trunk of an existing ICE product, PHEV strategy and accelerating their plans for a serious BEV. If Model III arrives near the 2018 model year, we will see BMW finally get serious about electric cars.

You seriously think the i3 and i8 are ICE cars with a battery thrown in the trunk. You lose all credibility with that one.

He is refering to BMWs post i3/i8 strategy which is for PHEV versions of most of their ICE cars such as the x5/x3 etc.

However, the i3 is far from “plunk a battery pack in the trunk of an existing ICE product, PHEV strategy”… It was designed from the ground up as an EV, seriously.