BMW EV Sales Doubles So Far This Year, More Than 10,000 Sold
BMW is pleased with the growth of its worldwide light vehicles sales this past February, which grew by 3.0% during the month to 147,789 units sold overall (which translates to around 4,300 additional deliveries over a year ago).
But more interesting to us, is inside the latest BMW sales announcement is the fact that most of the gains seems to be coming for BMW’s plug-in vehicles. Specifically, 10,000 plug-in cars (BMW i and BMW iPerformance) were sold over the first two months of 2017 – which is 110% more than year ago!
Taking into consideration the 5,232 deliveries in January, February had at similar result around 5,000, and close to 3.4% share of total sales.
So the obvious conclusion is that majority of BMW’s sales growth comes from the introduction of plug-in models.
In the future, it could turn into the general rule that manufacturers will only be able to expand by more deeply embracing the plug-in segment.
To increase sales further, BMW is moving forward with introduction of 530e iPerformance this month (March) and the MINI Cooper S E Countryman ALL4 (June).
“Sales of the BMW Group’s range of electrified vehicles have shown very strong growth in the year-to-date, reflecting increasing customer interest in alternative drivetrain vehicles.
Since the beginning of the year, more than 10,000 electrified vehicles have been delivered to customers worldwide, an increase of 110.1% on the same period last year. Sales of electrified models are set to increase still further with the introduction of the plug-in hybrid BMW 530e iPerformance, which goes on sale in mid-March, and the MINI Cooper S E Countryman ALL4 plug-in hybrid which will start delivery in June.”