BMW Opens i8 Driving Experience Course In Germany
BMW expanded its Driving Experience offer at the BMW and MINI Driving Academy’s training facility in Maisach, Germany, by two more training courses with plug-in cars:
- BMW i meets BMW M
- BMW i3 eDrive Experience
The first one is about sporty driving in the BMW i8 and BMW M6.
The second one is focused on the BMW i3.
“BMW eDrive EXPERIENCE.
This new training option allows participants to experience the fascination of BMW i to the full. Experienced BMW instructors provide them with a greater understanding of future mobility, at first in theory and later in practice. A special course has been set up at the BMW and MINI Driving Academy so that participants can experience the various driving modes offered by these trailblazing cars. And, in the highlight of the day, the participants get behind the wheel of the BMW i8 to experience how the combination of sports performance and exceptional energy efficiency feels first-hand.
BMW i meets BMW M.
The two flagship models in the BMW i and BMW M model ranges are the stars of this new training course. The participants are given the opportunity to drive the BMW i8, with its plug-in hybrid system, and the high-performance BMW M6 in the same afternoon. The BMW instructors offer an insight into the sophisticated technology which guarantees the BMW i8 sports-car performance capability yet also small-car efficiency, before the group heads out onto the practical training area. The participants finish off by taking both models for a few laps of the BMW and MINI Driving Academy circuit.
BMW i3 eDrive Experience.
This successful training course, where participants drive the BMW i3 exclusively, remains a fixture of the programme. At the BMW and MINI Driving Academy facility in Maisach, the participants familiarise themselves with the BMW i3 and find out everything they need to know about the BMW i mobility and lightweight design concept, the car’s battery and driving characteristics, and service and maintenance. They then take to the wheel of the BMW i3 themselves for driving exercises on two training areas and a circuit, enabling them to sample the driving properties of an all-electric car and its technical capabilities. The positive reaction of customers to the BMW i3 course at the training facility in Maisach has ensured its status as a genuine success story.”