BMW Olympic Fleet Hits London Roads, Includes ActiveE, MINI E

JUL 20 2012 BY STAFF

BMW ActiveE Ready For Olympic DutiesBMW MINI E With Olympic Embelishment

The 2012 London Olympic Games open on July 27th, and BMW is the “Official Automotive Partner”to not only these games, but the Paralympic Games as well.

As such, BMW has put over 4,000 vehicles on the road in support of the event, with a good bulk of them showing off what the German automaker can do with a plug.

Showcasing BMW’s electric cars, are 160 BMW 1 Series ActiveEs, which are now also being testing throughout the world in preparation for the upcoming BMW  i3 (due in Sept of 2013), and 40 of the ActiveE’s testing predecessor, the MINI E hatchback.

BMW And The Olympic Torch

It is worth noting that while there has been a recall on the Active E due to a possible power steering failure, no athletes are in any danger as BMW has assured users that these 160 pure electric cars are safe, and that the steering issue was limited to US based vehicles only. 

Chris Brownridge, UK marketing director with BMW, said, “Our London 2012 fleet shows what BMW technology can achieve today in terms of fuel economy and low emissions, including the first major presence of super clean EU6-compliant cars on UK roads.”

“We look forward sharing our vision of sustainable urban mobility during the Games, including our revolutionary electric vehicle technology at the BMW Group Pavilion in the Olympic park.”

The entire BMW Olympic lineup is:

  • 160 1-Series ActiveE coupes
  • 40 Mini E hatches
  • 40 5-Series ActiveHybrids
  • 1550 320d EfficientDynamics
  • 700 520d Efficient Dynamics
  • 17 X3 xDrive 20d SUVs
  • 10 X5 xDrive 30d SUVs
  • 200 Mini Countryman Cooper Ds
  • 25 R1200 RT motorbikes
  • 400 BMW Streetcruiser bicycles

    R1200 RT Will Be Doing Road Work During The Games

The electric cars, both with around 100 miles of real world range, will be used primarily for support around the venue, while the ActiveE specifically will also be used for some athlete transport and as support during the Olympic Torch Relay.


Olympic Fleet

Categories: BMW, General


Leave a Reply

Be the First to Comment!