BMW Offering Money To Trade Up Old Diesels For EVs Like i3

BMW i3

AUG 14 2017 BY STEVEN LOVEDAY 11

BMW i3

BMW i3

BMW’s German scheme to incentivise drivers to trade in their old dirty diesels for new cleaner vehicles is about to make its way across Europe.

BMW’s current plan offers money to German drivers of Euro4 and older diesels. The diesels can be from any automaker, not just BMW. If the driver trades up to a BMW vehicle with low emissions, they will enjoy a grant of up to €2000 (~$2350 USD).

BMW i3

Inside the i3

Buyers are encouraged to trade up to vehicles like the i3. Fully electric and plug-in hybrid models fit well within the constraints of the scheme. New vehicles must be Euro6-compliant models with CO2 outputs below 130g/km.

The United Kingdom could become the next European country to benefit from this new plan. The luxury German automaker is currently assessing the potential success of the plan for the UK, and is set to decide in the next week or so if the country will become the next to see the incentive. Regardless, the BMW intends to release the scheme in several European countries in the near future.

The German brand told Autocar that these type of incentives are often needed to convince drivers to make the switch from ICE cars to more green-friendly vehicles. However, company chairman Harald Krüger believes that diesel will still play a key role in the future of reducing emissions.

BMW recently added a voluntary service, which will update software in some of its diesel models to make them more “clean” by reducing nitrogen oxide output. Krüger told shareholders:

“State-of-the-art diesels will definitely play an important role in future mobility. Modern efficient diesel engines ensure lower CO2 emissions.”

We can’t say we are too thrilled about BMW continuing to push a diesel mandate at the same time as it is finding traction with its plug-in offerings, which stood at 4.5% of all sales for the company in June – the highest of any of the traditional global OEMs.

Source: Autocar

Categories: BMW

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11 Comments on "BMW Offering Money To Trade Up Old Diesels For EVs Like i3"

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It’s about selling more diesel. 130gkm is more then many new diesel cars under the ridiculous NEDC test.

Selling EVs is just PR itself designed to fix ailing diesel sales. Otherwise the new limit would be closer to zero emissions.

VW was the first which offered something like this, with extra money when buying a BEV/Hybrid. Strange that this wasn’t mentioned on this website…

notting

I should have jump directly to the conclusion of the article, which is simply disgusting.
All of this is just green washing.
BMW, your plan is cristal clear: make as much money with ICE engines, as long as regulation will permit it.

BMW paid more than 3 billion to build the i3, development started 2007.
Of course a company with a product will sell the product, when people demand it. Your argument is none.

Maybe this offer was limited to Europe, thus, no known by the author …

Let’s not throw the baby out with the bathwater, here. So what if BWM’s motivation for promoting sales of plug-in EVs is cynical?

Anything that gets more people to buy plug-in EVs is a good thing!

Up the rEVolution!

To PP,

Well said.

That is the wrong way to look at the situation. Imagine Tesla (and state regulations like CARB) was not here to push the envelope on evs…how would the ev landscape look today? If you don’t have an ev agenda then you are just buying time until you can get your paid politicians to pass deregulation laws so you can put more “clean diesel” on the roads.

VW offers 7380 € in addition to Fmgerman incentives you get 11760 € cash plus dealer rebates! Nissan offers same like BMW but Nissan youcan get some additional discounts.

BMW averages around 128 g/km in Germany, so basically half of their cars (in volume) will be incentivized. Overall this is positive. Hopefully, most will opt for the electrified offerings.

I like the idea. But BMW needs to design a less polarizing pure EV to win over more customers.