BMW, Nissan, Ford, GM Set Records In August To Pace EV Sales Higher In US

SEP 4 2014 BY JAY COLE 28

Welcome To The 4-Digit Club BMW i3

Welcome To The 4-Digit Club BMW i3

August for plug-in sales in America was a month like no other, as 11 plug-in vehicles set new yearly highs during the month!

2015 Ford Focus Electric Breaks Through In August

2015 Ford Focus Electric Breaks Through In August

And it was a good thing too, as very strong year-over-year comps (August 2013-11,273) coupled with Tesla’s summer production shutdown/focus on Asia threatened to end what was 44 consecutive monthly sales increases for the US market.

Make that 45 in a row now!

In total, an estimated 11,803 plug-ins were sold during August, good for a 5% increase over 2013 and the 3rd best result ever.

76,799 EVs have been sold so far in the US this year, which is a 28% improvement over the 60,012 sold at this point in 2013.

Going forward, the monthly comparables remaining from last year would seem to be ‘easy beats’ – look for the overall percentage improvement to steadily increase and up somewhere close to 40%; especially with the BMW i3, Mercedes Benz B-Class ED, VW e-Golf and Kia soul EV all adding to the 2014 numbers.

Of special note for August:

  • Nissan set a new all-time world record for most BEVs sold in a month with 3,186 sold in the US for August
  • BMW destroyed their previous best effort (363) with 1,025 i3s moved during the month
  • Both the Chevrolet Volt and Cadillac ELR set a new year-highs with 2,511 and 196 cars sold (full story here)
  • After 19 consecutive months of sell ‘100-and-something’ Focus Electrics, Ford managed to sell 264 copies this month – its best result ever
  • The Toyota RAV4 EV sales improved by 335% this month to set a new year high (by a long shot) at 228 copies
  • The BMW i8 launched, and sold 9 PHEVs in its debut month

Also: Historical monthly results, as well as a breakdown for each vehicle’s monthly sales, can be found on our Monthly Plug-In Scorecard

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US) *Fiat 500e data estimated for Jan/Feb

Some Other Points Of Interest For August 2014:

Will The Nissan LEAF Be The First BEV To Hit The 4,000 Level?

Will The Nissan LEAF Be The First BEV To Hit The 4,000 Level?

Top Manufacturers Of Plug-In Vehicles:

  1. Nissan3,186
  2. General motors 2,787
  3. Ford2,536
  4. BMW1,050
  5. Toyota1,046

New All-Time Highs:

  • Nissan LEAF3,186 (3,117 – May 2014)
  • BMW i31,050 (363 – July 2014)
  • Ford Focus Electric264 (198 – July 2014)
  • Cadillac ELR196 (188 – July 2014)
  • Mercedes-Benz B-Class ED51 (4 – July 2014)
  • BMW i89 (first month)

Categories: BMW, Cadillac, Chevrolet, Fiat, Ford, Honda, Mercedes, Mitsubishi, Nissan, Porsche, Sales, Smart, Tesla, Toyota

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28 Comments on "BMW, Nissan, Ford, GM Set Records In August To Pace EV Sales Higher In US"

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Ford’s C-Max Energi and Fusion Energi seem to be doing pretty well considering their somewhat awkward battery accomodation, and way better than the Focus electric.

And the C-Max had its best month for the year this month too.

2013 coda purchase for $ 18,000
minus $ 7,500 tax credit
5,000 miles since june 2014
no issues and i have a bachelor of auto
mechanics tech just dying to diagnois it

happy face

Looks like the 2 Ford Energis combined sales are just above the Volt sales.

The i3 had a huge jump this month. Hopefully it lasts for a while.

RAV4EV also had a huge jump. Must be discounting those things like crazy! They’re going to be gone soon anyway.

Funny article in Seattle Times today.

“Electric-vehicle sales seem to be running out of gas
By Charles Fleming
Los Angeles Times
Electric-car sales are not charging the marketplace. A new study by online automotive research company Edmunds.com suggests the segment may have run out of gas.

Sales of electric drive vehicles are stuck at about 3.6 percent of all new-car sales for 2014, Edmunds senior analyst Jessica Caldwell said.

That’s below the 3.7 percent market share for 2013, and it’s not likely to grow any before the end of the year.”

Not sure where the 3.6% number comes from, but if they consulted with InsideEVs.com they would understand the market better. The rEVolution continues.

Here is the link http://seattletimes.com/html/businesstechnology/2024455888_electriccarsalesxml.html
The anti-EV add from Toyota can actually help the movement. For Charles Fleming? No spin here, just straight on lies. Outrageous.

The root of all this is the “research” conducted by Edmunds.Com and Ms. Caldwell. I contacted Mr Fleming and pointed him the empirical data offered on this website regarding EV sales data. To his credit, he got back to me right way and has, in fact revised the story. I still have issues with it, mostly with the assertions made by Ms Caldwell, but it is an improvement.

O

Hey Jay:

Is there any chance you can add a link to the scorecard page that allows one to download an excel spreadsheet of the data–its useful to be able to analyze the data when FUD-busting.

O

They must be adding the hybrids to plug-ins. Hybrid market share definitely has not improved as expected from projections in 2008.

Plug-in growth has slowed this year, but its hard to keep up with the rapid growth last year. Plug-in Sales may explode again in 2017.

It seems like he is including hybrids (about 3% market share) in his electric-vehicles sales totals, since BEVs, EREVs, and PHEVs together have less than 1% market share. This year, sales of BEVs, EVERs, and PHEVs are up, while sales of hybrids are down (especially the market leader Prius). When you add them together, as I believe this author did, you end up with a net decrease in market share. The decrease in sales of hybrids more than offsets the increase in sales of BEVs, EREVs, and PHEVS.

I think you are right Sven.
If you look on the “sales” page at
http://www.electricdrive.org it does indeed show numbers of plug ins together with hybrids,
and then adds them together and gives a percentage of total car sales for the year to date.
Maybe this is the Seattle Times article’s source.

No mention of plugs, so you have made correct conclusion

Hey Jay,

Any plans to add the 918 Spyder to your list along with the i8? Porsche sold 15 of those last month. That should merit entry onto your list.

cumulative 918 Spyder stand at 19 units. See http://www.goodcarbadcar.net/2014/03/porsche-918-spyder-sales-figures-usa-canada.html

And what about the McLaren P1? Any other deliveries after Jay Leno’s?

I think if Tesla was up at full production like they say they where going to do when they get their factory up and running. We could have had a month where they sold 13,000 to 14,000 cars which would have set up a all time EV record. The good news if things are able to hold out and Tesla comes back on line with their new added production we might see our first month of 13,000 to 15,000 EV sales before the end of the year. Another interesting note about the Nissan leaf is that they have around 4000 to 4500 in stock in the US while they sold over 3100 in August. This means in theory if there are over 4000 leafs on dealer lots and there is a good amount of new leaf production going on then they could sell 3500 to 4000 leafs in a month soon. I went to a car dealer this month to ask about a used Nissan leaf they had. The car dealer had no idea that the Nissan leaf had the ability to charge up in only 20 minutes.When I first asked him about the leaf he said who would want… Read more »
I would guess depending n the location that dealerships by and large know little and care little about selling ev’s and to a lesser extent hybrid plugins in general. If your work force is neither motivated to sell a particular product, or even become informed about it, then sales of that product will lag. You can have exceptions to that way of thinking and acting, but I think large percentages of dealerships perhaps 75% would be in the category of unmotivated to sell those particular products. I met a Ford salesman on the golf course recently and chatted him up. Gradually I worked the C-Max, Focus ev, into the conversation. These were his salient points: 1. They are too expensive. 2. Customers, who are interested, know more about them than any of the sales staff. 3. The sales staff is not particularly motivated to sell them. 4. You could a fully loaded ice Focus for less than the EV version. 5. He mentioned leasing, dealerships love leasing. I told I hardly drive, and leasing was not something that interested me and that was about it. Nissan would be an exception since I imagine it’s sales staff is highly informed and… Read more »

“5. He mentioned leasing, dealerships love leasing. I told I hardly drive, ”

the conversation ended there, minimizing (apparent) cost to customer whilst maximizing income, aka lease. Once you weren’t a prospective lessee for ‘those stupid cars’ that party was never going to happen, LOL.

Your experience with the Ford guy mirrors mine, been to several Ford dealers and they all said the same things. They don’t have interest in selling much less stocking EV cars.
At last year’s Dallas auto show Ford EV’s were a no show. I asked a factory rep at the show she said “we borrow cars for the show from local dealer inventory” I went to show hoping to see EV cars that the local dealers won’t stock!!

I won’t buy a car sight unseen so no sale for Ford, Ford dealers, can you say Volt? can you say Leaf?

I would have loved to see the May number broken — but I guess beating Aug 2013 with Tesla being more or less down is still a victory.

Maybe you could contact MB coz theyre advertising 85mi of range even though epa rates them at 87 :/ (we all know it can do even more with range package) http://www.mbusa.com/mercedes/vehicles/class/class-B