BMW Marketing Chief: “Battery Power Will Become As Normal As Petrol”
With the US launch of the BMW i3 now upon us, BMW’s global marketing chief, Ian Robertson, makes this rather bold statement:
“The market is approaching a tipping point, where battery power will become as normal as petrol or diesel.”
“If you look back over the past three years, the electric car market has multiplied by a factor of 25.”
The dawn of the electric age is upon us.
Source: The Guardian