BMW M VP Willing To Work With BMW i For Electrified M i3 and M i8

DEC 12 2016 BY STEVEN LOVEDAY 13

BMW i3

BMW i3

BMW has a unique way of approaching its two divisions as completely independent of one another, and there has been little wiggle room for blending, thus far.

However, eventually this is bound to change, as new technologies will become more affordable and expected. Peter Quintus, BMW M’s Vice President of Sales and Marketing, provided some insight and made this eventual transition abundantly clear. It will just take some time. Quintus explained:

BMW i8

BMW i8

“At the moment, if you look at the weight of batteries against the performance gains of electrification, it’s obvious the best blend of performance and dynamic technologies are still achieved by conventionally-powered models.”

The BMW M division relies fully on producing sports cars, for the performance minded. While not cheap by any standards, the company maintains a goal of keeping the vehicles’ pricing within reasonable figures, of which its traditional customers can afford.

The BMW i division prides itself on efficiency and the latest innovations. Specifically, we see BMW i utilizing carbon fiber to reduce vehicle weight, along with electrification and hybridization. In an example like the BMW i3, the end result is a small, super light and extremely efficient spaceship-like commuter car, that doesn’t particularly appeal to the usual BMW customer. On the other hand, the BMW i8 is a beautifully-sculpted sports car with ultimate appeal … but you will surely pay for it.

When asked if there is a future possibility of making a hybrid or electric M vehicle, Quintus assured that it could happen. In fact, making it happen would be easy, due to the i division’s resources. The timing just isn’t quite right, yet. Quintus said:

“We have all the platforms and all of the technology at our disposal – including BEV [Battery Electric Vehicle] cars – and could quite quickly change the M technology [to suit electric cars] if required, because all the elements are there in their base structure. At the moment, however, we don’t think it’s the right time.”

In regards to materials, Quintus shared that the M division will consider carbon fiber materials. However, due to the expense, the likelihood is that a mixture of carbon fiber, aluminum, magnesium and steel will be the reality. Quintus admitted:

“From time-to-time we analyze which models could benefit from carbon-fibre technology. But at this point in time, applying this technology to a series production model will more likely be as part of a mixture of steel, aluminium and carbon-fiber, rather than a full carbon-fiber body.”

In the end, Quintus fully committed to the considerations of bringing the M and i divisions together to create M variants of the i3 and the i8. His direct reaction to the concept was, “Absolutely!”.

Source: BMWBlog

Categories: BMW

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13 Comments on "BMW M VP Willing To Work With BMW i For Electrified M i3 and M i8"

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He’ll have to work with Aston Martin for the performance version when they finally release the i5…

How nice of him…

I do kind of question why anybody would want an Mi3 but hey whatever.

I really enjoyed my i3 and with a bit more “BMWness” to it it would be a very capable little track car.

Absolutely want one. The i3 is so good, it makes you imagine how sport Msport version could be.

Well, a full on Mi3 would be kind of strange, possibly even defeating the purpose of the i3. It would need wider tires and that would hurt city range. They can do something like that once they have 200+ miles of range, not with close to 100 miles.

But a i3s, with some performance suspension bits, reconfigured steering and a beefed up motor, might actually be a nice idea. The effect on range can be very limited and the i3 is already a fun car to drive.

Me. I would want an i3 M Sport, make it handle better, give it a higher power delivery pack with 25-50 kw more power. Exactly the i3 I would want.

So dual motors real tires and a wide body kit. ✅

On the news ticker today:

>BMW Group announced on Monday that its sales rose 6.2% in November to reach a new record of 209,743 units in this month.

>The German carmaker says it has now increased its sales every month since November 2011, which represents five years of continuously rising sales.

>Over the first 11 months of the year, 54,857 electrified BMW vehicles were delivered to customers worldwide.

Count me in on that one. My brand new fully loaded 2017 Fluid Black i3 BEV just arrived at the dealership today. With all this performance model talk, I just may change this from a 36 month lease to a 24 month one.

Fluid black is so nice. Lucky guy.

YES YES
.. bring it on BMW!

More real choices for EV buyers? That will always earn a thumbs up from me.

I can’t picture how they could possibly do it, but any M-version that could somehow use an existing normal tire size would be nice.

While they are at it, they could hop over to the Mini factory, and throw together a Mini John Cooper Works version of the PHEV Countryman with a bigger battery and more powerful electric motor. That would be a kick in the pants.

bring it! i3M Sport !