BMW M Performance Division Has An Electrified Future

3 weeks ago by Chris Bruce 10

BMW M3

A hybrid M3 could be a lot of fun.

BMW M3

Amid BMW’s announcement to have 25 electrified models in its lineup by 2025, including 12 fully electric vehicles, the company confirms that at least one of them would be an M model. The expansion will more than double the company’s electrified lineup from nine cars and the C Evolution scooter today.

“We will be increasing the share of electrified models across all brands and model series,” BMW Chairman Harald Krüger said. “And, yes, that also includes the Rolls-Royce brand and BMW M vehicles. Furthermore, we are currently gearing all BMW Group plants towards e-mobility. In the future, we will be able to equip all our models with every drivetrain.”

BMW execs have been pointing toward an electrified future for the M range for quite some time. In 2016, Dirk Hacker, BMW M’s vice-president for engineering, hinted at the possibility when he told Auto Express:

“We will look at electrification – I think it could be inevitable – but it depends on the possibility of increasing performance.”

In 2015, another exec suggested that the powertrain could use a combustion engine for motivating the rear wheels and electric motors for turning the front axle.

At this point, driving enthusiasts shouldn’t have any concern that electrification means any less fun behind the wheel. Videos regularly show the Tesla Model S accelerating past some of the world’s premiere performance cars, and BMW’s own i8 is quite a capable sports coupe, too.

BMW’s future electric lineup will include a Mini EV in 2019, while an X3 EV will join the range in 2020, too. The company is also teasing a new sedan for the i model range. The company says that future EVs could have a range of 435 miles (700 kilometers) – we assume that is the optimistic NEDC scale talking (think ~250-300 miles in the real world/US EPA standard).

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10 responses to "BMW M Performance Division Has An Electrified Future"

  1. John says:

    Hey this just in: another mainstream car manufacturer has “committed” to building electric-ish cars within SEVEN years.

    Why does this website still continue to produce notional articles from these commit-a-phobes?

    1. ffbj says:

      Because it is news, though nominal.

  2. Scott says:

    No, a hybrid would not be fun. Hybrids are stupid. Pure Electric Vehicles are fun, and superior in every way.

    1. jason says:

      agreed. its odd how few people know that.

  3. Rich says:

    A fully electric X3 in 2020 is a decent plan. If the Model Y hits the market around that time, at least BMW will have a competitive offering. This plan of 12 EVs by 2025 sounds more like a risk mitigation plan than embracing a new strategy. It’ll be interesting to watch how the Tesla Model 3 impacts German luxury brand market share and if their plans change. If Tesla Model 3 sales are worse than projected, I’m guessing BMW’s EV plans will drag out. If the impact is large, will BMW be in a position to fight?

    I would love to know what has the largest impact on purchasing a “luxury” vehicle. Here’s my guess at the traditional / historic buyer priorities

    1) Status symbol
    2) Exterior looks
    3) Interior “luxury”
    4) Drive train (performance)
    5) Technology

    Since Tesla, I think the priorities are changing

    1) Status symbol
    2) Exterior looks
    3) Drive train (performance)
    4) Technology
    5) Interior “luxury”

    Thoughts?

  4. Rich says:

    On a separate note, this BMW M3 looks extremely dated. The drivetrain isn’t the only part in desperate need of refresh.

    1. Clive says:

      Clearly you know very little if anything about the M3. Powertrain is a completely advanced for what it is. The dynamics of the body are more advanced than most cars on the road.

      1. john Doe says:

        Yeah, if people have a chance to rent a M3 on a racetrack – it’s worth it.
        It is a very balanced car with great handling and plenty of power. It is fairly light, and you can powerslide with it. When you have a perfect drift, it feels just like when you’re surfing – and hits the wave perfectly.
        If they can replicate that handling on an EV, we’re in for a treat.

      2. Scott says:

        My horse and buggy is completely advanced, for what it is.

        1. Clive says:

          Try 444 Horses 🐎

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