BMW i8 Roadster/Coupe Promo Video Is Dark, Weird, Bubbly


The i8 Roadster wouldn’t have looked too out of place in Blade Runner.

In a new video, BMW highlights the role that the i8 range occupies in the automotive landscape, and it’s clearly not the world of today.

The holographic screens and augmented reality on display in this clip look straight out of the Minority Report film. However when it’s time to leave the urban metropolis, the hybrid Roadster and coupe can provide some excitement in this video’s desolate landscape, too.

After a long wait, BMW finally expanded the i8 lineup with the launch of the Roadster at the Los Angeles Auto Show. The new model adapts a folding top onto the existing coupe, and there are nacelles behind each of the two seats, which provide an attractive styling flourish. The available E-Copper metallic paint adds an eye-catching touch, too.

BMW has also taken the opportunity to update the powertrain for the i8 coupe and roadster. They now make a total output of 369 horsepower (275 kilowatts) – 12 hp (9 kW) more than previously. The coupe needs 4.2 seconds to reach 60 miles per hour (96 kilometers per hour) and the slightly heavier Roadster requires a bit longer a 4.4 seconds. A bigger 11.6-kilowatt-hour battery, rather than 7.1-kWh before, allows for 18 miles (28 km) of electric range – compared to the current EPA rating of 15 miles (24 km).

The i8 Roadster will go on sale this spring for a still-undisclosed price. That timing will be just in time for early owners to take advantage of the warmer weather and drop the top, which takes just 16 seconds to retract.

If the idea of greener BMW performance vehicle sounds nice, but the i8 isn’t spacious enough, BMW heavily hints that the production version of the i Vision Dynamics electric sedan is on the way. The company reports that the road-going version would have a driving range of 373 miles (600 kilometers).

Source: BMWi via YouTube

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9 Comments on "BMW i8 Roadster/Coupe Promo Video Is Dark, Weird, Bubbly"

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I just never got the i8. I certainly would never get one. Hard to get in, and out of, poor visibility, low range in ev mode.

It looks good, but that’s about all I can say nice about it. Don’t Buy!

Hmmm. Porsche and Ferrari have the same problems, and yet…

At least these are made of carbon fiber and allow you to drive pollution free in cities, and for many people keep it in electric mode for a short daily commute, till the weekend.

Copper color: for copper wire.
CEO’s of copper suppliers should be driving these.

It’s exactly like Musk Said, it’s easy to build a sports car & make it look good because it has basically no utility . Designing a sedan that looks good with utility & people space becomes more of a challenge..Not to say that I think Any BMW Is pleasant to look at, especially this i8., BMW is constantly using the band Aid effect on it, instead of just scrapping it & start up Fresh..

Damn hybrid…

I hope the marketing company behind this video had paid Blizzard for the reuse of StarCraft 1 units sound.

Hope they bring out a full BEV version of the i8, would be a sweet car.

Personally, since driving all-electric for the past four years, I now just see all gasoline-powered cars as very fancy Model T’s.

Fundamentally, they are really no different from that early technology. Sure, they are shinier, faster, and more reliable, but they still vibrate, sputter, and spew foul smells.

Conventional cars just seem like grandfather clocks to me now. I laugh when I see commercials like this. They are not desirable. They are old.

Nicely said!

It’s so laughably ironic that BMW’s “future is now” mantra is attached to a car that is so technologically old and sadly lacking in performance against so many WAY lesser priced vehicles.

I keep saying it and I’ll say it again: Hey BMW, 2011 called and it wants it’s car back…