BMW i8 Concours d’Elegance Edition Sells For $825,000 At Auction

AUG 17 2014 BY STAFF 8

On Saturday evening, August 16, in celebration of the U.S. arrival of the revolutionary BMW i8, Jay Leno and Ludwig Willisch, President and CEO, BMW of North America, presented a one-of-a-kind 2014 BMW i8 Concours d’Elegance Edition, which was then auctioned off for $825,000, including buyer’s premier, during Gooding & Company’s annual Pebble Beach Auctions. This is a world auction record price for a BMW i8.

*Editor’s Note: This post appears on BMWBLOG. Check it out here.

BMW i8 At Auction

BMW i8 At Auction

Sold ahead of the official BMW i8 fall sale date for approximately six times the MSRP of $135,700, the 2014 BMW i8 Concours d’Elegance Edition is unlike any other BMW i8 in the world. Proceeds of the sale made by Gooding & Company, the official auction house of the Pebble Beach Concours d’Elegance, will go to the Pebble Beach Company Foundation, which raises funds for Monterey County youth and distributes grants spanning the arts, athletics, environmental sciences, educational organizations and community programs.

The 2014 BMW i8 Concours d’Elegance Edition features BMW Individual Frozen Grey Metallic exterior paint and a Dalbergia Brown leather upholstery, which is tanned using dye derived from plant extracts and accented with stitching in BMW i Blue. Other trim accents in BMW i Blue, include the seat belts. Further marking this as truly one-of-a-kind, the words “Concours d’Elegance Edition” i8 are laser etched in the interior and “BMW i8” is embossed into the front headrests.

BMW i8 At Auction

BMW i8 At Auction

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8 Comments on "BMW i8 Concours d’Elegance Edition Sells For $825,000 At Auction"

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OK – here’s the deal. I consider anyone who spends house money on a car completely mislead. To buy at such a price could mean the car has potential to increase greatly in value over time. This car – not so. To spend that kind of money for a museum piece might make sense if it’s a large foundation or organization to whom the piece of history is significant. Even then – the order of rationale has got to be put to question. These are cars – people – tools. To some, a car is a symbol of their economic power, or a visible sign they have “arrived”. I don’t care how much you like a particular marque or car – when you could feed a small country’s poor for three months on what you paid for a car – you’re acting stupidly, plain and simple. If you’re the Sultan of Brunei, and you “just have to own it”….OK, you’re so full of yourself, and so in love with material posessions, you’re hopeless. If you’re Jay Leno, and you may share the car with the public in a video or two, fine, but you still don’t realize cars are literally… Read more »

Maybe they just wanted the tax deduction for the charitable contribution?

Actually, you can’t deduct this from income, as the buyer got something in return. So, no tax benefit in this case.

OTOH, if they say car fr $135 rest went to charity, then rest will be tax deductible.

That’s a bunch of B.S. Anyone with the means, wealth, and intelligence to buy a car for this kind of money knows exactly what they are doing. And its not: “I wonder if I should I buy a house or an i8?” LOL. Whether is for a charitable contribution, tax, deduction, or just being the first on the block with this car, the buyer feels this is a justifiable purchase without your personal opinions on what is too much to spend on a car.

Hey Elroy – at what point is waste, justifiable? Say – as you say, if someone is rich enough, should they be able to justify waste? Such as waste of resources better used for good? Every person has their own definition of “rich”, and in this context, we’re talking about financial wealth. You say since someone has lots and lots of resources, it’s OK to waste them? But – you say, in this rich person’s mind – they can damn well spend their money on what they damn well wish. Sure…this is very true. Yet nobody with a right mind says people of wealth don’t deserve the fruit of their success ( many are not successful but gained wealth by illegal, immoral or other means ) – what I am referring to is blatant excessive waste – and IMHO, the money equivalent to a major luxury home going for a car that has no foreseeable collector-car status or museum-piece relevancy is just waste. I groan sometimes when some liberals ( many of whom are utterly wealthy ) point fingers at richer people than they and criticize them for not giving it all away to the poor. That said – when… Read more »

Great to see tha first ever USA BMW i8 going in auction for a great cause.

Bout time #EVs2ndWave BMWi got here!

Remember well, the similar Charity Auction for the 1st Chevrolet Volt Extended Range Electric Vehicle.

Held December 14th 2010 the first retail Chevy Volt EREV fetched $225,000,00 or 5 times it then base M.S.R.P. of $41,259.00!

Link Goes To CNN Money Chevy Volt EREV Charity Auction Story- 12-14-10


Thomas J. Thias


I think some people are just very wealthy and need an excuse to support a cause and get something in return.

I just saw I8 last week in Culver City,Ca. Do they sell them yet or it was same car that was at the auction?