BMW i8 Among High-End Models BMW Will Launch In India Starting In 2014

APR 17 2014 BY MIKE ANTHONY 1

The BMW i8 from the Geneva Auto Show

The BMW i8 from the Geneva Auto Show

The BMW i8 will be available in India by the end of 2014, says the German automaker.

BMW i8 at The Geneva Auto Show

BMW i8 at The Geneva Auto Show

The market for the i8 and even other high-end BMW’s is supposedly very large in India.  Therefore, BMW will focus on delivering some of its most expensive models to the Indian market as soon as possible

As BMW Group India President, Von Sahr, stated:

“We are also concentrating really on the high-end cars…It is important in difficult economic situation to focus on such cars and invest on the marketing of such cars because there you can get some money and for that we are here.”

“It doesn’t make sense if you are number one in sales and then have no money to invest. That doesn’t help.”

“We were focusing for the past few years on volume growth and now we have a certain size and now we are looking to be really profitable in this emerging market which has some economic problems but here we have to focus on our own strength.”

“In such an economic situation, we have to focus on profitable growth and invest, like we did on the training centre, so that after the election, if the market goes up, then we have to be prepared. It would not be good if we are not prepared.”

As of yet, we don’t have official Indian pricing for the BMW i8, but we are a bit surprised to see it being made available in India so soon, especially if you consider that demand for the i8 is so high that US buyers likely won’t get theirs delivered until 2015.

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Something must be lost in translation because that rambling quote is fairly incoherent.