BMW i3/i8 Delayed For Australia Due To High Demand

MAR 13 2014 BY STAFF 9

BMW i3's Arrival "Down Under" Has Been Delayed Due To Demand (above: Geneva 2014 Motor Show - Car of the Year Finalist)

BMW i3’s Arrival “Down Under” Has Been Delayed Due To Demand (above: Geneva 2014 Motor Show – Car of the Year Finalist)

The Motor Report in Australia is – uh, reporting that BMW’s newest electric city car, the i3, has had its launch debut delayed due to very high demand worldwide.

Given that only 3.5 EVs 304 EVs in total were sold in Australia last year, the decision to delay the i3’s entry down under was no surprise.

BMW Australia’s Lenore Fletcher told TMR that strained production capacity has pushing the i3’s Australian launch out to later this year.

“Good news for BMW globally, of course, but certainly we would have liked it here sooner.”

BMW i8 in Geneva

BMW i8 in Geneva

As for the BMW i8, the schedule doesn’t look much better, as other than a “handful of demo models,” no other i8 inventory is expected to arrive in Australia this year.

BMW i3 deliveries began last November in Germany and arrives in the US shortly.  Separately, BMW i8 production begins  next month with first deliveries to Europe in June and in the US in July.

The Motor Report

Categories: BMW

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9 Comments on "BMW i3/i8 Delayed For Australia Due To High Demand"

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LOL. I can’t take such marketing hype seriously. The Australian EV market is pretty much a dead market due to high prices and zero incentives. As if they were working hard to get into the Australian market and just can’t do it because of those 200 sold in Norway. Gimme a break.

+1. BMW – Don’t bother coming here selling your $70,000 lemon either. F-OFF.

Wow. That’s about 26 people who are absolutely crushed today.

Nice one 🙂

But aren’t you exagerating that number a little? 😉

Any word on when the i3 will be released in Canada?

Have any i3’s even been available for test drives there?

I’m wondering if the Canadian release will be delayed like Australia’s.

Maybe it’s more that the run rate is only 1,400 per month.

It is the first time they implicitly admit being short in production capacity.

This is a real disappointment.

There is a market for a premium badge EV in Australia. BMW Australia have totally missed the boat.

I could see this vehicle being extremely popular with inner city trendies in Melbourne and Sydney who have heaps of disposable income. It has the right badge and that’s all that counts here in Australia with luxury vehicles.

Good thing I kept my Model S reservation.