BMW i3 to Launch in Singapore by Mid-2014
JUL 26 2013 BY ERIC LOVEDAY
Last week, BMW of Asia announced the Performance Motors Ltd (PML) will be the only authorized BMW i dealer in Singapore.
The i3 will reach Singapore in mid-2014. It seems likely the i8 will head there too, but BMW has not yet confirmed that the plug-in hybrid sports car will ship to Singapore.
Neil Fiorentinos, Managing Director of BMW Group Asia, had this to say of the i3 heading to Singapore:
“As the most sustainable car brand in the world, BMW has always been clear on its strategy to build cars that are powerful yet fuel efficient and low on CO2 emissions.”
“With the arrival of BMW i, we have most definitely taken this effort to a new level by setting new benchmarks across the industry.”
“Through the appointment of Performance Motors Ltd as our official BMW i dealer in Singapore, we are confident that they will be able to grow the sub-brand to greater heights when the BMW i3 starts retailing locally in Singapore next year.”
Performance Motors Managing Director, Say Kwee Neng, seems overjoyed to represent the i brand:
“The appointment as official BMW i dealer has a deeper and richer significance for us. It signifies the trust BMW places in Performance Motors to grow and develop one of the most exciting chapters in BMW’s fabled history-the launch of the BMW i brand.”