BMW i3 Starts As Second Car, Becomes Primary Car
Since it went on sale last year, the new BMW i3 and i8 hybrid sportscar sold to nearly 27,000 customers worldwide (May 2015). By any standards, the i3 is already shaping up to be a successful story for BMW and as mainstream adoption progresses, the i3 is likely to become a mass-seller for the Bavarians.
In an recent conversation with BMW, we have learned that most of the i3 electric cars start as a second car within a family, yet after a few months of use, and after overcoming the range anxiety of its owners, it quickly rises up to be the main choice of transportation. Its size, fun factor, quirky looks and emission-free platform are some of the traits that have enchanted customers from around the world.
*Editor’s Note: The remainder of this post appears on BMWBLOG by Horatiu Boeriu. Check it out here. Below is one more snippet from the article:
Ever since we’ve owned the i3 (REx), the 1M has stayed in the garage more than it should have, but in a traffic-intensive city like Chicago, equally famous for its potholes, the i3 is the better choice of transport. At least for us. And for now, it is our main car.