BMW i3 REx Priced at $69,900 in Australia, BEV from $63,990


BMW i3 Now Available in Australia

BMW i3 Now Available in Australia

The BMW i3 BEV and REx has received a price tag in Australia.  How’s $69,900 sound for the REx? Or $63,990 for the regular all-electric version?  In US dollars that works out to be $64,700 and $59,300 respectively.

BMW i3

BMW i3

Currently, the Nissan LEAF is the top-selling electric vehicle in Australia.  Its price tag of $39,990 is the #1 reason it sells.  Competing plug-in vehicles are outrageously overpriced in Australia, so the market belongs to the LEAF.

At $69,000, the BMW i3 REx isn’t much more expensive than the overpriced extended range Holden Volt ($59,990 AUD or $61,900 US, but still it’s too expensive to ever think that it will sell in volume there.  Additionally, the REx version adds $10,000 to the price tag.

Australia’s EV market, at least in terms of selection, is tiny.  The BMW i3 becomes only the fourth (LEAF, i-MiEV, Volt) electric offering there, though we’ll note that the i-MiEV is now longer available in Australia due to weak sales.

Thus far in 2014, only 42 electric vehicles were purchased in Australia, so we’re not sure why BMW thinks it necessary to launch the i3 there.

BMW Australia boss Phil Horton, told

“Part of the issue that we have in Australia is there are so many layers of government.  But we’ve had initial meetings with Federal Government and those have been quite promising.

“Our aspiration in the fullness of time is that we would get something like they have in the UK or some other markets where you get either a straightforward $10,000 subsidy because you’re buying an electric car, or … a waiver on some part of the on-road charges.”

“There are whole range of things that (governments) could do, whether or not they will do them is a different thing.”

So, BMW is wishful that some strong subsidies will come into play, perhaps pushing sales of the i3.  Horton goes on to say that the i3 is entirely different from the other EVs available in Australia:

“So why is it going to be different for us? Without taking the arrogant overtones of it, we’re a premium brand, it’s a premium price for the car, but we think it’s a premium car.”

It ought to be a premium car if it’s going to carry a premium price tag, right?

Our prediction?  The Nissan LEAF will continue its market dominance in Australia.  BMW i3 sales will put a huge dent in sales of the Holden Volt, but the LEAF will still come out the sales champ.

Source: News

Categories: BMW

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13 Comments on "BMW i3 REx Priced at $69,900 in Australia, BEV from $63,990"

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i3 looks awesome how can anyone say the ugly mercedes van looks better than it ROFL

The Mitsubishi Outlander PHEV went on sale recently here from about $49k to $54k.

Its possible the only plugin vehicle worthy of a long term review in Oz at the moment.

BMW i3 squeezes into the gap between Tesla and Mitsu, I expect BMW i3 drivers to get buyers remorse once they see the base Tesla’s price tag

Way too Expensive !!! This car isn’t for the Average income earner.

tell ‘im he’s dreamin

What’s the price of the Model S in Australia, and when will the first delivery take place?

…actually Australian VSSB has a RHD Model S atm and is in the process of getting it safety certified/approved – or ADR’d if you will (because Australia is a big pain in the butt)

Pricing and first delivery have both been promised before the end of Q2

BMW obviously does not want to sell in Australia in numbers, maybe due to production constraints.

But these are Australian dollars anyways.

That’s not a battery… (whips out Tesla battery pack) THAT’S a battery.

I saw what you did there 🙂

And they are not likely to get a decent incentive until they get rid of Abbott.

Add about 13.5% for deliver delivery and charges. The 2012 LEAF was $51,500 + delivery = $58,500.

dealer even 🙂

As my angry tweet of a few day ago said, this must be a beat up and a hatchet job by News. Whilst BMW might have said those things, and yes of course they would have discussions with government, there is no way this side of hell freezing over that the current radically conservative federal government and mostly conservative state governments would entertain special treatment for electric vehicles. The current corruption investigation in NSW is revealing the influence of the fossil fuel industry on politics. To my mind the News article is a hatchet job by the News journalist to present BMW in poor light at this time when the federal government is telling us ‘the age of entitlement is over’. According to my local BMW dealer, the I3 will only be sold in Victoria from the BMW owned city dealership. Other dealers are expected/required(?) to invest in training for support. So perhaps BMW is limiting sales overheads for the product and controlling the sales process (more effective sales outcomes and better use of inventory?). Eric, pleased to see you use the correct price for the Leaf, rather then the emotionally loaded News claim of ‘heavily discounted’. BTW, the free… Read more »