BMW i3 Revolutionizes The Road – Video


BMW i3 in The Netherlands

BMW i3 in The Netherlands

The BMW i3 is being pitched as a “revolution on the road” in the Netherlands.

BMW adds:

“Urban mobility means reinventing thinking beyond environmental and smooth ride. The result: the BMW i3, which with its visionary design, defines the car of tomorrow.”

This BMW i Nederland video is certainly not in English (UPDATE – now it is), but the story is clearly told by the visuals alone.ย  As the BMW i3 is the only object moving forward in the video, it’s apparent that BMW is saying that everything else is part of the past.

Is the BMW i3 truly a “revolution on the road?”ย  We’ll let you decide.

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34 Comments on "BMW i3 Revolutionizes The Road – Video"

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I got to go to a demonstration of that Car and I would say it’s really nice.

What BMW is doing is they are having a pack of these EV’s driving across Virginia from dealer ship to dealership as part of a program called Drive the Future Now

This was also my first time ridding in a EV and I would say it was fairly futuristic.

Evolutionary, maybe. Revolutionary, no. A revolutionary car would break boundaries on acceptance or provide some benefit that no other car does. The BMW i3 does neither.

I would say the BMW i3, being the first mass produced car with a carbon fibre body, allowing it to be 1300 lbs lighter than competitors, sold at the price of a BMW 3 series car is pretty darn revolutionary. The BMW i3 not only breaks a boundary, but sets a new standard for strength and lightness.

But that’s just my opinion ๐Ÿ™‚

What I would say is revolutionary about the car is the car dealer’s attitude about it. In that the local Nissan Dealer has a Nissan leaf but they keep them out back behind the bathrooms and they don’t sell it unless it’s special order. In fact when it first showed up no one said anything about it existing.

But when the BMW i3 came they had a big full day event with eight EV’s you could drive or ask someone to take you on a test drive. They had food and drink and a party view of it. They also clearly said that they had it and wanted everyone to know.

I hate being redundant, but it’s not made of carbon fiber. It’s frame and underpinnings are made of aluminum – which is good, but not carbon fiber. It’s body and floorpan are made of molded plastic, then a veneer of carbon fiber is glued to it. This is CFRP – note the “reinforced plastic part of Carbon Fiber Reinforced Plastic”. I’m not trying to be a jerk here, just noting that so many people call this car, “made of carbon fiber”, which is completely untrue. If it were made of carbon fiber, nobody could afford it. The car does have a unique, and perhaps a very good solution to stamped steel or even aluminum – IF, and I emphasize the IF, it can be repaired by more than the dealer who sold it ( for competitive pricing of repairs ) and if it can be produced equally or cheaper than , say aluminum – which has become much less expensive of late. The airliner industry is moving away from aluminum and into carbon fiber, which is making a huge hole in the aluminum business. This hole can and is being filled by the auto industry – note: America’s largest selling… Read more »

One obvious answer is that CFRP makes the car extremely light, requiring less battery pack inside the car. This equals a savings to BMW in manufacturing the car – but, at $44-55,000 per car ( equipment level or ReX ), does that translate to savings to the consumer? So far, no it doesn’t. The car costs equivalent to it’s Mercedes competitor and far more than the LEAF.

So how is that good? And how is that “revolutionary”? Revolutionary, perhaps, to BMW’s bottom line…

While it would have been great for the i3 to have a 25-30kWh battery pack, the truth is that there is no incentive for it. All the manufacturers (except Tesla) are designing 85 mile range BEVs for CARB compliance (3 points). Sadly, going over that limit doesn’t get them anything. This will change over time as battery prices drop (another reason the $40k Model E will not be out for another 4 years or so).

Complaining that the i3 (or even B Class EV) cost more than the Leaf is pointless. Do BMW and Mercedes buyers care that they could have bought a Nissan for $5-10k less?

Yes. Yes they do.

Most Mercedes cost much over $10,000 more than a Nissan.

A Mercedes buyer expects certain things for his higher monetary outlay. For one, a higher level of capability. My entire pแปint again is i3 has basically the range of a LEAF.

Remember, the $23K (before incentives) i-MiEV weighs less than the i3 and has more cargo space. Yes, it’s not nearly as nice a car (I lease an i-MiEV and just drove an i3 last weekend) but is it more than twice as nice $$$?

If Mitsubishi bumped the battery up to 22KWH or so, they could probably sell a lot more of them.

The public really needs to be educated on CFRP. The energy intensity to make it is so high, and it is so uneconomical to recycle, that any benefit you get in the use phase is far outweighed. Planes use so much more fuel that CFRP can make sense, but in cars (particularly in cars that are already pretty efficient) it is just not the case. So BMW has made a car environmentally worse for marketing purposes. I know they make all kinds of claims about the CF being made with hydro power, but this is just robbing Peter to pay Paul – the more hydro power BMW uses to make CF, the more coal power someone else has to use. And I know they make all kinds of claims about how the CF is recycled, but this is a drop in the bucket – they recycle the trimmings from the part manufacturing process. Because these are short fibers (and the real benefits of CF are only achieved with long fibers), they are not getting anything like the full benefit of replacing virgin CF production, which is the real value of recycling such an energy-intensive product. And at the end of… Read more »
+1,,,,,,,,,what is,”Revolutionary” is the amount of money being spent on “Advertisements”. Don’t be caught up in the clever illusions, the car is Plastic on a carbon fiber based chassis, like a golf card with an enclosure. It’s interior is covered with the same synthetic black gauze used to hid the springs in your sofa, with a piece of eucalyptus veneer to break up the monotony, the $300+ tires were needed for ground clearance and are used by no other ca. BMW reduced weight and hasn’t stopped patting themselves on the back. Rather than install the battery used in the Active-E, they saved some money and went smaller meaning no increase in range,,their advantage,, not ours! As to the cost, you can lease a 7 series for less money. It is $60,000+ with tax and license here in Los Angeles. Oh, and you will never get a chance to hear the “REX” before you buy it because it can’t be selectively turned on at will,,,,how convenient for the dealers because if you heard it running you would not want one. So is it “Revolutionary”,, you bet,,,never has so much money been spent to sell us an ugly, plastic, average range, cheaply… Read more »

The tires are not that expensive. Replacements are in the $137-150 range.

Thank you for your suggestion on availability and price for the unique tires that only Bridgestone makes and only for this car.
Unfortunately CARID.Com says that their information is not correct, there is no avaiability of this tire in any size and no prices are known,,,they are removing the “site add” which you quoted.

The Tires are further evidence of the missed opportunity that is so consistant in this car. The price of a 19 tire, only available in London is us $245. None, are avaiable in the us today!
So, there you are in west Texas, you are stopping every 25miles for another gallon of gas for your Rex, which in itself is unimaginable and pathetic, suddenly you blow a tire!!there is no spare, no can of goo will do, you need a Bridgestone Ecopia Ep500, 19″ or 20″ 155/70. No one will stock this tire you are out of luck.
Order a flatbed and have them take you to Los Angeles, or take a motel for a couple of days if you can find one, to be shipped and installed locally.
The sadest thing about the i3, is that BMW could have made a run of the 1 series based Active-E, everyone of us who has driven it would sell it to our friends and anyone who would listen,,,No advertising budget necessary,,,,instead they made this Joke of a car!!

Order a flatbed and pay for a ride to Los Angeles.

what size is the battery in this car? 24 KWh?

22kwh with 18.6kwh usable. Remember the BMW i3 is 2638 lbs. The BMW Active E and MB B class EV are both 4000lbs and thus have a larger, more expensive battery to move the additional weight the same distance.


…a larger more expensive battery to move the additional weight the same distance in a slower fashion.
(I forgot the slower part)

Peder, please refer to my above comments.

One also must realize that this “quicker” issue means that one would have to be using this quickeness which means less EV range. So if quickness or sportiness is a priority in buying this car – the range would be down to say 20-40 miles! Not such a good priority for an EV.

If there’s ever a car not worth it’s price, this is it.

Revolutionary blah.

It is revolutionary in its design elements and efficiency. There is no other EV as fast as this car while being as efficient. And efficiency is something even the non performance crowd can appreciate.

That is an inaccurate statement. The Spark EV is MORE efficient than the i3 and keeps up with it on the 0-60 times.

The EPA numbers are not available yet for the i3 yet. It is entirely possible that it will beat the Spark EV in efficiency.

Are you trying to make a point here? It is not clear to me where you are trying to go.

If the i3 and the Spark specs are so close together that the leader will only be known after EPA testing, then the i3 is definitely not a big, revolutionary change.

So your statement actually reinforces Qwerty’s statement “revolutionary blah”

BMW definitely revolutionized pricing.

i3: ~$42K
Spark EV: ~26K


If I create a scale where 0 is status quo and 10 is a revolution

then I think
i3 is a 6,
Leaf was a 9 when launched
Model S was a 12 when launched

The merits of BMW, Tesla, MB, Nissan all being debated by car nuts.

Look at us….

We’re no better than the Chevy, Ford, Dodge, car nuts debating the Mustang, Camero, & Challenger.

..and that’s the really cool part:) by the way, who won that Mustang, Camero & Challenger debate?


Oh, and clearly the Mustang wins… ๐Ÿ˜‰

And please stop telling people i3 is made of carbon fiber – it’s not. ( see above )

I, for one, am eternally grateful that BMW invented the EV, the car, electricity, and gravity.

Don’t get me wrong, I am genuinely thrilled to see more companies in the EV biz and more EV models coming to market, especially those targeting different demographic groups. More customer choice, more competition, the subtle psychological impact on fence-sitters of so many EVs coming out, etc. It all can’t happen too soon for me. But this worshiping of the blue propeller is getting to be a bit much.

During my i3 test drive, the salesgirl was telling me how much better than i3’s battery was than the Tesla. Why? Because the i3’s battery is in 8 separate modules. If one fails, they can replace the module rather than the entire pack. I asked, “how often does that occur?” (knowing that RARELY happens) and she didn’t have an answer. ๐Ÿ™‚

Having driven the i3, I can say it’s a lot more fun than the Leaf and our Smart ED.

Here you can find the english version!

Thanks Niels, we have been waiting on them to release the English version. (added to story)